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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Alluring Luxury -- The Comprehensive Analysis of Lingerie Designer Brand

    2024-03-25 2662

    Alluring Luxury -- The Comprehensive Analysis of Lingerie Designer Brand

    The mature and sexy style lingerie market has considerable potential and appeal. As women's emphasis on their own image and clothing continues to increase, the demand for high-quality and well-designed underwear is also increasing. In terms of design, exquisite and luxurious lace, high brightness silk and satin fabrics, fine band decoration, structured appearance contours, hollowing out, deep V and other design techniques are mainly used to effectively highlight the curvaceous beauty and sexy charm of women, reflecting the brand's sense of luxury and quality.

  • Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
    Data Reports

    2024-03-14 6777

    Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear

    Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

  • Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    2024-03-04 6164

    Exquisite Fashion -- The Analysis of Intimissimi The Women's Lingerie Designer Brand

    The Intimissimi brand emphasizes the use of exquisite craftsmanship design in its new products this season, such as the use of nude mesh to create realistic tattoo textures, geometric embroidery with modern fashion sense, and delicate floral embroidery with a spring atmosphere. In addition, cotton bottomed styles suitable for spring and summer wear, with fresh colors and a creamy texture, are also the focus of this season.

  • Underwear -- The TOP Ranking of Womenswear in February
    Data Reports

    2024-02-28 24205

    Underwear -- The TOP Ranking of Womenswear in February

    This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

  • Underwear -- The Data Analysis of Womenswear E-Commerce in February
    Data Reports

    2024-02-23 27404

    Underwear -- The Data Analysis of Womenswear E-Commerce in February

    -The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.

2024SS Bra Set Fashion Clothing Trend Analysis | POP Fashion

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