Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-03-26 2324
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.
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2024-03-25 2197
Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce
In this issue, the POP market research team will introduce the ELLE e-commerce brand, mainly from seven modules: theme introduction, new category proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-03-25 3044
Relaxing & Casual -- The Analysis of Women's Knitwear Designer Brand
Under the relaxed and casual style, the main focus is on fashion and leisure, embracing a sense of relaxation, letting go of tense emotions, and enjoying every moment of comfort and ease. This article will elaborate on three distinctive and charming brands: EENK, System, and Guest In Residence.
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2024-03-22 3701
The Analysis of Heilan Home The Men's Clothing Benchmark Brand
In the spring of 2024, new Heilan Home products will be launched vigorously. Heilan Home takes the theme of dragon singing for thousands of miles in spring, with fresh color schemes and diverse outfits, starting with nature and comfort, and following the romantic trajectory of thousands of miles in spring.
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2024-03-22 4467
Diesel -- The Analysis of Luxury Womenswear Brand
Diesel is an Italian denim fashion brand founded by Renzo Rosso in 1978. Its business involves clothing, luggage, home furnishings, and other categories, with passion, personality, and self as brand values. And become one of the largest brands under the Italian fashion group OTB (Only The Brave). The Diesel brand is positioned in the mid to high end market, meeting the personalized needs of young consumers while providing high-quality products.The original meaning of the word Diesel is that diesel was the most eye-catching new energy and petroleum substitute of the 1970s, and it also implies that DIESEL subverted traditional tannins with its gorgeous and complex design, which has undergone complex processes and is unique in the market with rising prices.
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2024-03-21 9294
Dresses -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.
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2024-03-21 4041
Street Hip-hop -- The Comprehensive Analysis of Men's Wear E-commerce Brands
Through data analysis on Tmall and Taobao, it can be seen that the dark horse brand stores in the field of hip-hop street style men's clothing this quarter are NSTNEW START and BIPOLAR. This article will provide a detailed analysis of hip-hop street style design around representative elements such as texture embroidery, vintage prints, and street trend patterns.
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2024-03-19 5671
Luxury Minimalism -- The Comprehensive Analysis of Luxury Denim
The minimalist and luxurious style gives people an impression of stability, intelligence, elegance, and simplicity. This style of denim places great emphasis on materials and pursues high quality. In terms of pattern design, it pays more attention to the comfort of wearing, followed by the design of local details. This group of people places more emphasis on their own wearing experience and feelings, and pursues the ultimate quality of clothing.
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2024-03-15 26399
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-03-15 4980
Minimalist Lady -- The Comprehensive Analysis of Women's Knitwear Designer Brand
Minimalist Lady style is mainly focused on fashion, leisure, and minimalist style. Sweaters under this style are also one of the key design directions to focus on. This article will elaborate on three brands with unique charm, namely III VIVIVIVINIKO, SJ SJ, and deepmoss. For details, please refer to the following text.
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2024-03-15 6383
Elegant Leisure -- The Analysis of DIOR MEN The Luxury Menswear Brand
The DIOR MEN 2024 summer men's clothing advertising campaign showcases a dreamy and ethereal setting with delicate images, interwoven with bright colors such as blue, green, yellow, orange, and pink, echoing the looks in fashion shows, and delicately balancing the restrained atmosphere and luxurious charm.
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2024-03-15 5080
Knit Cardigan -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's sweater and cardigan data on user downloads in February, it was found that there is more attention paid to business leisure, business commuting, sports leisure, and fashion leisure sweater styles, which have become the key design direction of the men's sweater and cardigan market, with a focus on the use of patterns and details in design. At the same time, needle tissue design and local design have also received widespread attention.
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2024-03-14 4870
The Analysis of Cross-border E-commerce Data for Menswear in February
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.
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2024-03-14 6746
Jackets -- The Data Analysis of E-Commerce Menswear
Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.
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2024-03-11 13324
Jacket - The TOP Ranking of Menswear
According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.
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2024-03-11 5624
Modern Yuppie -- The Analysis of Andersson Bell The Womenswear Designer Brand
The Andersson Bell brand was founded in Seoul, South Korea in 2014. "Andersson" comes from the Swedish surname, and "Bell" represents a traditional Korean temple. The fusion of two completely opposite cultural traits has created Anderson Bell. Andersson Bell was founded with the aim of reinterpreting Nordic aesthetics and ways of thinking from a unique cultural perspective in South Korea, integrating past and present, tradition and modernity, and elements such as street, art, and culture. Clothing is not limited by style, age, or gender, making it fashionable, innovative, and unique. In the latest design of the 2024 Spring/Summer collection, creative techniques such as cutting, heterogeneous splicing, and drawstring are used to create avant-garde and cool styles, showcasing a clean and refreshing Nordic fashion, cleverly refreshing the Scandinavian aesthetic that deviates from mainstream Korean aesthetics. This report will focus on analyzing the highlights of the new product. Andersson Bell, with its unique Scandinavian aesthetic perspective and diverse innovative design, has swept the fashion and entertainment circles, becoming an indispensable fashion brand in South Korea in recent years!
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2024-03-08 30402
Inheriting the Future -- The Analysis of Louis Vuitton The Luxury Menswear Brand
With eye-catching color tones, it leads a new trend. The Louis Vuitton 2024 Spring/Summer Men's Collection inherits the brand's classic charm, showcasing the artistic ingenuity of the creative director of men's clothing, Pharrell Williams, and showcasing a gentlemanly style.
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2024-03-08 3344
Smart Casual -- The Comprehensive Analysis of Men's Knitwear Designer Brand
Under the fashion and leisure style, this report mainly focuses on Japanese and Korean designer brands. Elaborate on three distinctive and charming brands, CFCL, Andersson Bell, and UNALLOYED, and analyze their unique new trends and styles. Please refer to the following text for details.
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2024-03-06 3440
Elegant Charm -- The Brand Analysis of Wooyongmi The Menswear Designer Brand
Woo Youngmi is a clothing brand founded by renowned Korean designer Woo Youngmi (from the UK and the US) in 2002. Wooyoungmi founded a men's clothing brand from a female perspective, with the tough lines of its men's clothing carrying the unique "texture" of the Korean brand, striving to leave a deep impression on people in terms of "shape" without any strong visual impact. It blends the soft visual representation of women into the men's clothing style, balancing the tough style and soft temperament, reflecting the fresh and elegant sexy essence of ambiguity. Focus on its clean and straightforward silhouette design as well as the design of details.
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2024-03-05 22926
Polo Shirt -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's polo shirt downloads from POP1 to February, the design field of men's polo shirts has mainly shown a trend of business style, single item fashion, and sportiness in the past two months. At the level of design elements, Mini embroidery, textured collar, patterned collar, linear embellishments, contrasting color stitching, three-dimensional small labels, and ribbon design have all become important carriers for promoting the upgrading, iteration, and personalized expression of the men's polo shirt market.
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2024-03-04 5798
Smart Casual -- The Analysis of KENZO The Luxury Menswear Brand
For the KENZO 2024 Spring/Summer collection, Art Director NIGO has strengthened the bridge between Japan and France. Frank Lebon filmed at an iconic location, blending Japanese tatami patterns with classic Paris landmarks in a captivating visual effect.
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2024-02-20 27786
SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.
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2024-02-20 22051
The Data Analysis of Cross-border E-Commerce Menswear in January
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.
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2024-02-06 58866
Smart Lady -- The Analysis of Louis Vuitton The Luxury Womenswear Brand
Louis Vuitton was founded by Mr. Louis Vuitton in Paris, France in 1854, under the LVMH Group. Louis Vuitton's product line includes handbags, luggage, fashion accessories, shoes, jewelry and perfume. The brand is renowned for its unique Monogram pattern and LV logo, which have become iconic design elements and have been widely imitated.Louis Vuitton's sweater design focuses on an elegant commuting style, emphasizing the selection of details and materials. Through delicate stitching, local details embellishments, and streamlined silhouette design, it creates a simple and modern fashion item.