BOSIDENG's spring/summer 2024 debut at Villa D'Este in Milan marks the first independent show by a Chinese fashion brand in the international fashion capital. BOSIDENG hopes to use this opportunity to convey the brand's fashion concept and spiritual essence to the world. Inspired by Villa D'Este, Moncler combines Italian craftsmanship with Chinese Su embroidery, bridging the gap between Eastern and Western aesthetics. This fusion is showcased in the brand's lightweight down jackets, breaking the stereotype of traditional down jackets and creating a more diverse, fashionable, and lightweight warmth.

Urbancore is a style that takes urban settings as its background, combining outdoor trends with urban lifestyles. It brings outdoor fashion into the city, integrates sporty elements into OOTD (Outfit of the Day), breaks free from location constraints, and surpasses fashion boundaries, emphasizing practicality, functionality, and comfort. It emphasizes individual expression, vibrant colors, and loose cuts, and showcases a unique fashion attitude through mix and match and layering techniques. This style is suitable for young people who enjoy urban street culture, freedom of expression, and fashion trends.

Gorpcore is a fashion style that incorporates practicality and functionality into clothing, combining outdoor adventure with urban fashion elements, allowing people to enjoy the fun of outdoor sports while showcasing their personality and fashion taste; Urbancore is a style that takes the city as its backdrop, combining outdoor trends with urban lifestyles; bringing outdoor style into the city, integrating sportswear into OOTD, breaking free from location constraints, and transcending the boundaries of fashion, emphasizing wearability, functionality, and comfort; Urban lightweight sports focuses on simplicity and functionality, while also emphasizing loose cuts and flowing lines, providing a more comfortable experience for the wearer and creating a diverse style of dressing; Retro sports create a dressing atmosphere through color matching and tailoring, showcasing the combination of classic, trendy, and nostalgic elements.

2024 Spring/Summer Men's Ready-to-Wear ordering meeting will focus on vacation style, American retro, streetwear, and outdoor functionality. In terms of craftsmanship, distressing, ink dyeing, and fading are the key design focuses. Noteworthy patterns include dragon motifs, varsity badges, cartoon IPs, and humorous trends. Standout key items for this season are mock-layered sweatshirts and outdoor functional jackets.

The fashion trend is becoming more diverse, and chemical fiber fabrics are gradually becoming popular due to their technological functionality. In the 2024 spring/summer men's fashion show, chemical fiber fabrics are breaking gender definitions and carrying the dual functions of lightness and protection. Glossy fabrics occupy a dominant position, accounting for about 30%, presenting a metallic flowing effect. Sheer fabrics dominated by organza, creating a hazy transparency, become a highlight of the runway, accounting for about 27%. Lightweight and flowing sun protective fabrics are mainly used in outerwear, highlighting the elegance and comfort of men's fashion protection, accounting for about 17%. In addition, fabrics with a technological coating process account for about 12%, focusing on the gradient application and iridescent effect on ready-to-wear garments. Textured fabrics express more diverse textures compared to previous seasons, with a focus on exploring natural creases in this season. PVC materials are trending upward, becoming softer and lighter, with a clear emphasis on wearability.