Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
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2024-04-24 2609
New Chinese -- The Comprehensive Analysis of Women's Street Styles
New Chinese style takes Chinese traditional culture as the foundation, integrates modern fashion and popular elements, and conveys the new design power of Eastern aesthetics. This article will interpret popular bloggers in the relevant fashion direction from three directions: the popular new Wabi-sabi Chinese styles, Girlish new Chinese styles, and Cold Chinese style, which are currently popular among consumers. In the spring and summer seasons, the combination of jackets and dresses becomes a common way of dressing, with dresses being a key item to pay attention to in the new Chinese style.
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2024-04-24 2535
Suit -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's suits downloaded by users in April, styles such as simple and elegant, elegant commuting, and new Chinese style have been the most popular recently, especially the popularity of new Chinese style continues to rise. The details focus on the mock-layered design, collarless design, and waistband design; Narrow waisted suits and hard shoulder H-line suits are popular silhouettes in the recent suit market.
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2024-04-12 12849
April 2024 -- The Analysis of Pattern Design
In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon
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2024-04-12 7011
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2024-04-11 20328
Outerwear -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.
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2024-04-11 9707
Shirts -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's shirt downloads for POP users, three major trends have emerged in the field of men's shirt design in the past month: firstly, in terms of color application, fresh tones represented by mint manbo green have become a new favorite in the fashion industry; Secondly, the topic of new Chinese style shirts has significantly increased in popularity; Furthermore, the use of outdoor functional elements is increasing. At the level of design elements, pocket design, linear decorative details, and full text patterns are highly anticipated in the current men's shirt market.
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2024-04-11 5727
New Chinese Style -- The Analysis of Women's Knitwear Designer Brand
This article analyzes the dressing characteristics of women in the minimalist Eastern age group, focusing on the new Chinese style designer brand. Traditional and modern Eastern elements blend together, with a greater emphasis on returning to the original intention of practical aesthetics. This article will elaborate on ZHUCHONGYUN, Yoeyyou, and HECO, three brands with distinctive charm. Please refer to the following text for details.
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2024-04-10 6102
New Chinese Style -- The Comprehensive Analysis of Menswear Designer Brand
The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.
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2024-04-03 6903
Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern
According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.
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2024-03-20 52210
Girls New Chinese Style -- The Popular Style of Womenswear E-Commerce Brand
With the recognition of their own culture and preference for personalized clothing among Generation Z consumers, the new Chinese style that integrates traditional Chinese clothing elements and modern design concepts has gradually become popular in the fashion industry, and has extended into various types. It has already received over 4 billion views on Xiaohongshu. This season, we will delve into the spiritual core of the new Chinese style for young girls, integrate more modern aesthetic trends, and recommend seven representative e-commerce brands, including Puretea Tea, YUANYE Garden, and MUKZIN Mi Fan. We will also summarize multiple fashion styles, including trendy new Chinese style, artistic new Chinese style, and sweet new Chinese style. Please refer to the following for details.
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2024-03-15 52722
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-03-14 4891
2024 Spring/Summer CHIC China International Fashion Fair
From March 6th to 8th, 2024, the 2024CHIC Spring Exhibition welcomed 1250 exhibitors, 1398 brands, international exhibition groups from 19 countries and regions, buyers, and 43 industry clusters from all over the country. Adhering to the core concept of "preserving the past and creating the new", it once again built a prosperous picture of the clothing industry.
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2024-03-13 43701
Cold Chinese Style -- The Comprehensive Analysis of Womenswear Designer Brand
Cold Chinese Style is both aloof and elegant, blending traditional Chinese elements with modern elements. Often using cool color tones, such as elegant black and white, light green, light blue, etc., to highlight the cool atmosphere of clothing; Emphasize the simplicity and smoothness of cutting and lines; Emphasize Chinese elements such as jacquard, buckle, stand collar, etc; High quality fabrics such as silk, brocade, cotton, and linen are usually chosen. This combination of traditional and modern design showcases the cold and graceful beauty of Eastern women. This article will analyze several new Chinese women's clothing designer brands such as ZHUCHONGYUN, COTHURNUS, HUI, Ms MIN, etc. For details, please refer to the following text.
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2024-02-22 58431
Chinese New Elegance -- The Analysis of Shanyouse The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.
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2023-11-15 31514
Minimalist Luxury -- The Comprehensive Analysis of Men's Runway
The minimalist and luxurious style emphasizes simplicity and purity in design, emphasizing simplicity without sacrificing refinement, pursuing simplification of design elements, highlighting clarity in lines and simplicity in space; The selection of materials tends towards advanced textures, such as silk, chiffon, leather, etc; In terms of color, neutral colors are mainly used, such as black and white, gray, beige, etc. Some low saturation light colors are also introduced, such as avocado green, light blue, etc. While pursuing minimalism, brands still focus on handling details and adding a sense of design to individual items through cutting and other means.
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2023-11-07 64594
S/S 2024 Comprehensive Analysis of Women's Ready-to-wear Runway
The process design of folding and twisting in the spring and summer of 2024 has significantly increased, presenting diverse forms. The application of segmentation and hollowing out, heterogeneous splicing, and nail bead diamond decoration is still widespread, while the proportion of three-dimensional flowers has decreased. Hollow intarsia with romantic colors, swaying tassels, and handmade weaving are suitable for shaping natural and elegant styles; The process design of using waste soil to make old, punk buckles, and breaking rough edges should be given special attention in the current trend of increasing application in tanning. In addition, this season's streamlined structure cutting process and interesting and smooth styling form are worth paying special attention to. Overall, this season's craftsmanship is exquisite and rich, presenting a strong sense of decoration with a complex aesthetic.
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2023-10-24 35506
Shanghai Fashion Week: Key Brand Recommendations
This fashion week mainly focuses on new Chinese style, avant-garde work clothes, and modern urban styles, and sees many different ways of presenting Chinese elements. HEMU draws inspiration from the aesthetic charm of the Song Dynasty and combines intangible cultural heritage fabrics to weave the "Thousand Miles of Rivers and Mountains" in fashion. TUYUE this season is inspired by the word "Hundred Birds Returning to their Nest", with the theme concept centered around tracing back to their hometown of Chaoshan; The Spring and Summer 2024 series of China-Chic brand Clot presents Chinese culture from an international perspective with the theme of "connecting the past and opening the future"; Xander Zhou and Private Policy brands, embodying future tooling principles; The biggest feature of the Rico Lee brand is its emphasis on sporty details and functional tailoring.