Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-19 2977
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
Korean Style Deconstruction -- The Comprehensive Analysis of Menswear E-commerce Brands
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2024-04-19 2692
Modern Minimalism -- The Analysis of KEIGAN The E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: introduction to the KEIGAN brand, analysis of new categories and styles, color application, analysis of key categories, application of popular elements, summary+development extension recommendation.
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2024-04-18 3581
The Analysis of ICICLE The Menswear Benchmark Brand
Rather than focusing on creativity, it is more like a return of body and mind, returning to the origin and the simplest and most comfortable state. A group of real, lively, and exciting individuals find their favorite daily outfits in the new season fashion proposal created by ICICLE, then walk into nature together, feel nature, and express nature. The so-called one of all things in nature, but that's all.
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2024-04-18 3134
Chic Techwear -- The Comprehensive Analysis of Men's Wear Designer Brands
This article focuses on three fashion styles: Gorpcore, Wasteland, and Urban Camping. The Gorpcore style combines practicality and fashion, integrating outdoor and urban elements, allowing people to showcase their personality and taste in outdoor activities. Men's clothing emphasizes comfort and durability, using breathable and soft fabrics to meet various activity needs; The wasteland functional style is a new favorite in the fashion industry, combining the dilapidated sense of wasteland culture with the pragmatism of functional style, showcasing a rugged retro style. The fabric is wear-resistant and practical, with dull colors, creating a post apocalyptic atmosphere; Urban camping outfits integrate outdoor trends with urban life, emphasizing practicality, functionality, and comfort. The loose fit provides activity space, and details such as zippers and pockets make the design more complete and coordinated, breaking the boundaries of fashion and allowing for free city travel.
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2024-04-17 4642
Elegant Outdoor -- The Comprehensive Analysis of Women's Fashion Designer Brands
Elegant outdoor style women's clothing emphasizes simple and exquisite design, avoiding excessive decoration to showcase the high-quality texture of the clothing itself. Although simplicity is the main focus, the design can be enhanced by using different materials, such as high-quality materials such as wool and long staple cotton, as well as fibers such as viscose and Tencel, to give clothing a more delicate and smooth texture. In addition, urban outdoor style women's clothing will also combine outdoor functionality and fashion elements, such as using windproof and waterproof technology fabrics, while emphasizing comfort and convenience for daily commuting. The design will incorporate natural color schemes such as military green, earth color, gray blue, etc., as well as outdoor elements such as functional vests, fisherman hats, etc., making the overall design both practical and fashionable.
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2024-04-17 3598
Office Commuting -- The Comprehensive Analysis of Men's Wear Designer Brands
The light and mature workplace commuting style combines mature and stable professional temperament with relaxed and comfortable daily dressing elements, aiming to create a dress that not only conforms to the professional image of the workplace, but also does not lose personal style and life atmosphere. Choose high-quality basic items as the main axis of the wardrobe, such as classic cut casual jackets, fitted shirts, straight leg pants, etc. These items have simple styles and smooth lines, making them easy to handle various workplace situations. Meanwhile, the high-quality fabric texture is the key to enhancing the overall design level. In terms of color, neutral colors (such as black, white, gray, camel, navy) and low saturation soft color schemes are mainly used to create a calm and approachable visual effect. This theme revolves around casual and office sports style, retaining its formal feel while adding a fashionable and avant-garde vibe.
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2024-04-16 3173
Intellectual Executive -- The Comprehensive Analysis of Men's Wear Benchmark Brands
Within the system, there is a significant emphasis on appropriate dressing, with minimalist line patterns as the core, complemented by low saturation color schemes, to create a low-key and stable dressing style. Simple detail design showcases a restrained taste and style. Common items include jackets, shirts, polos, etc., which have a certain sense of formality and are suitable for wearing in the workplace or formal occasions. In addition, the choice of accessories is also very important, such as ties, watches, belts, etc., cleverly matching to enhance the overall refinement of the design.
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2024-04-16 3242
Retro Revival -- The Comprehensive Analysis of Men's Wear E-commerce Brands
This retro style can be divided into Bikercore, Japanese tooling and China-Chic retro style. Among them, Bikercore is deeply influenced by motorcycle culture, with motorcycle elements such as racing jackets as the core, presenting a tough and unrestrained image; The Japanese workwear style combines the practicality of workwear and traditional Japanese craftsmanship, emphasizing simplicity, comfort, and functionality; China-Chic's retro style is a fashion trend that combines Chinese traditional elements with modern design. It absorbs the essence of Chinese traditional culture, reinvents itself through modern design techniques, and shows a unique and lasting style.
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2024-04-15 4733
A Comprehensive Analysis of Luxury Denim Brand
This article mainly recommends high-value denim brands and pan denim brands. The specific content revolves around the formation of tannin style, extraction of key elements, high-value runway LOOK, trend focused craftsmanship, and trend focused washing for this season.
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2024-04-15 4429
Retro Casual - The Comprehensive Analysis of Luxury Leather Brand
Retro leisure occupies an important position in the daily fashion style of leather and fur brands due to its free and casual characteristics, as well as the design concept that emphasizes personality and attitude. Integrating intellectual retro, fashionable or academic elements to bring more diverse and personalized wearing choices to young consumers. Common items include motorcycle jackets, baseball jackets, retro work jackets, etc. Matte suede, color polishing techniques, and other detailed techniques are used to enhance practicality and fashion sense in the overall design.
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2024-04-15 5947
Jackets -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's jackets downloaded by users in POP3, sports and leisure, light business style, and minimalist work style are the recently popular design styles. Details focus on pocket design, margin adjustment, structural segmentation, and leather stitching and embellishments; Raglan sleeves are a popular silhouette in the jacket market recently.
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2024-04-12 4144
The Analysis of NEW BALANCE Sports Benchmark Brand
In 2024, NEW BALANCE mainly launched the Hyper Sports series, Uni essentials by TDS, running and fitness series, golf series, urban outdoor leisure series, and sports leisure series. Reason for recommending the brand: The brand has launched running and fitness style clothing and sports and leisure clothing that are more in line with the current trend, with high popularity and strong wearability, and has good market attributes.
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2024-04-12 8069
April 2024 -- The Analysis of Pattern Design
In response to the summary of external patterns, this month's POP focuses on the theme of "cultural tourism" as the starting point, and conducts cross industry analysis from patterns such as Suzhou Museum, Panda IP, Jizhang style tourism, Hongshan Zoo and Butter Bear, popular intangible cultural heritage Xu Xing grass weaving, and Chinese style ink painting techniques. This month, the Dimoo Panda Chengdu Station exhibition further promoted the export of Sichuan panda culture; The butter teddy bear, with its cute appearance and the character setting of a "well behaved worker," has captured the hearts of young people and successfully transformed dessert sales into a cultural phenomenon
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2024-04-12 6123
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton down clothing downloads from POP3 to April, simple and elegant, fashionable and casual styles are the most important, followed by future functional and new Chinese styles. It is worth noting that the user attention to future functional style down jackets has significantly increased this month. In terms of silhouette, loose short down jackets, including short bread jackets, lightweight quilted jackets, down vests, etc., are still the main focus. However, the attention to volume long down jackets has also increased compared to before this month; In terms of process details, heterogeneous splicing, protective hood, etc. have received attention; The fabric tends to have a matte cotton texture.
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2024-04-12 4433
Suit Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP hot list of women's suit fabrics based on user download interaction data from POP Fashion in the past three months. In the top three month hot list, Alexander McQueen is the most popular women's suit brand, followed by GUCCI and Miu Miu. According to the latest analysis data from the TOP Hot List, wool fine spinning, as a classic fabric, occupies a dominant position in the selection of spring/summer suit fabrics, with a slight decrease in proportion compared to early spring on the 24th; Meanwhile, the proportion of recycled cellulose fiber blends used in suits is steadily increasing. In this hot list of women's pants, what is worth paying attention to is the proportion of natural materials and the fashionable interpretation of colored spun yarns. Selected natural fibers such as wool, linen, mulberry silk, and cotton are combined with recycled cellulose fibers such as viscose and acetic acid to create comfortable and silky suits. Meanwhile, it is recommended to focus on developing new Chinese style suits using jacquard fabrics.
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2024-04-11 4468
Quiet Luxury Commuting -- The Analysis of CHICJOC The Benchmark E-Commerce Womenswear Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category new proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2024-04-11 17931
Outerwear -- The Data Analysis of Womenswear E-Commerce
According to data from the past year, women's jackets have seen peak sales in the spring and autumn seasons, in March and from October to November. As the seasons change, sales gradually decrease after reaching the first peak of the year in March; The sales of jackets increased again in July, reaching the second peak of the year from October to November, and sales will gradually decline after winter.
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2024-04-10 5844
New Chinese Style -- The Comprehensive Analysis of Menswear Designer Brand
The new Chinese style combines traditional Eastern aesthetics with modern fashion elements, showcasing the cultural heritage of China in a unique way in its design. The rise of this style is not only due to its novelty and uniqueness, but also because it carries respect and inheritance of traditional Chinese culture. The design of the new Chinese style has both classical charm and a sense of modernity. Its emergence has broken the boundary between tradition and modernity, allowing people to see a new aesthetic possibility. The popularity of the new Chinese style also reflects people's love and pursuit of traditional Chinese culture. In this era of globalization, we need to have our own cultural identity, and the new Chinese style is a new interpretation and expression of traditional culture. The new Chinese style is not only a fashion trend, but also a cultural echo. It shows us the charm of traditional Chinese culture and also offers us a brand new aesthetic possibility.
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2024-04-09 5246
White Noise -- A Comprehensive Analysis of Women's Fashion Designers' Brands
The color scheme inspired by "White Noise" constructs a tranquility and harmony like white noise through the visual language of all white tones. In terms of pairing, pay attention to layered outfits with a certain degree of skin exposure or use fabrics with different textures and transparency, such as sheer, lace, cotton, etc., to create delicate detail levels in solid color schemes. It can also be paired with metal accessories and colorless accessories to increase visual focus and showcase high-end charm in a cool and peaceful atmosphere, allowing people to find endless imagination space in a pure visual experience. This article will recommend brands from three main directions: cold intelligence, classical romance, and vacation leisure in the current market for white noise and cold sensation. And expand more color options as design extensions.
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2024-04-09 4533
Denim -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's denim downloads from POP3 to April, denim jackets and jeans are the most popular items in the new season of denim market development, mainly quantity sensitive jackets, accounting for 32%, with basic jackets being mainly deformed and increased; The nostalgic and retro casual fashion style is still a key trend, with new materials and styles showing an upward trend, accounting for 30%; With the pursuit of the new denim trend, the styles of knitted denim and digital denim are also receiving more and more attention, accounting for 17%; Grey Bull has also shown a significant upward trend this month, especially with a 21% increase in the proportion of trendy and design brands, further enhancing the new segmentation ideas of denim styles and the introduction of new materials, becoming a highlight in the development of details and craftsmanship in the new season of men's denim styles.
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2024-04-08 9769
Amazon -- The Cross border E-commerce Data Analysis for Women's Wear in March
According to data from Amazon platform in March 2024, women's suits increased by 147.7% year-on-year in March, ranking 7th on the growth rate list, with hoodie style knitted dresses as its core item. Next is women's fashion workwear (suspenders), with a growth rate of 62.84%, ranking 14th. The growth rates of women's T-shirts are also as high as 58.7%. This report will focus on analyzing the popular designs of these rising categories and provide recommendations for corresponding styles.
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2024-04-08 6848
Casual Vacation -- The Comprehensive Analysis of Women's Fashion Designer Brands
The theme of vacation leisure integrates urban leisure and vacation style fashion, emphasizing the integration of comfort, functionality, and modern design, aiming to meet the desire of modern urban residents to pursue a healthy lifestyle and diverse dressing needs. In terms of comfort, it is important to choose soft, lightweight, and breathable materials such as cotton, linen, knitted, and acetic acid to ensure comfortable and comfortable wearing. Functionally, through the use of workwear pockets and denim items, we aim to achieve urban mix and match, enhancing the practicality and convenience of clothing. The following brands: EENK, Short Sentence, UOOYAA, Rejina Pyo, NOHANT, SIMKHAI, etc. will serve as representatives to further interpret the design direction of leisure holidays.
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2024-04-07 3669
New Cycling Style -- The Analysis of Rapha The Sports Designer Brand
Against the backdrop of vast design resources and technological heritage, Rapha not only possesses strong professional dedication and functionality, but also completes a stylistic transformation. This open fashion and accessory ecosystem truly makes every cyclist fall in love with this sport. The Rapha cycling suit focuses on innovative technology, comfort, performance, and style. The brand mainly has six series, namely LASSIC series, MTB series, Core series, PRO TEAM series, EXPLORE series, and Brevet series. Reasons for recommending brands: The fashion and professionalism of the brand are prominent, and social media is highly popular
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2024-04-07 6688
Elegant Outdoor -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on elegant outdoor style, mainly analyzing single items such as casual outdoor jackets, long windbreakers, work pants, and work skirts, focusing on protective fabrics and functional details, combining practicality with fashion sense. Through the analysis of relevant brand items, it is concluded that elegant outdoor style emphasizes details in design and breaks through tradition in cutting, resulting in a large number of asymmetric designs, multi pocket designs, etc. By using waterproof and windproof functional fabrics and details of outdoor work clothes on skirts, windbreakers, and other items, the perfect combination of elegance and practicality is achieved, making the outdoor style more feminine and charming.