The Megavolt brand is an original Chinese e-commerce brand, mainly in a simple and trendy style. In the 2024 Spring/Summer collection, the sporty sports street trend series is created with dynamic sports clothing items, multi-level segmentation and color matching sets, combining leisure and sports to create a handsome and practical fashion image.

This comprehensive analysis focuses on intelligent fashion, mainly analyzing single items such as suits, cropped suits, coats, half pencil skirts, and sheer tops, as well as fabrics such as mesh and lace. Through the analysis of the 2024 Spring/Summer or 24/25 Autumn/Winter collections of relevant brands, it can be concluded that this season's smart style emphasizes the use of details and materials in design, including wide shoulder design, lingerie outerwear, nail bead hot diamond, perspective fabric, hollow out design, and other sexy and powerful designs, emphasizing the collision of multiple qualities such as showcasing women's ability, sharpness, and sexy luxury.

"Early Spring Fashionable Spirit" has become a highly anticipated topic on social media platforms such as Xiaohongshu, attracting over 170 million views. This style emphasizes the vitality and freedom of little girls, emitting a unique light in spring. The "Early Spring Fashionable Spirit" style emphasizes the combination of simplicity and fashion, revealing a fresh and confident atmosphere. Common elements in fashion include fresh and bright color combinations, soft and comfortable fabric choices, and lively and playful designs. Unlike other styles of wildness and vitality, "Early Spring Fashion Spirit" places more emphasis on showcasing the freedom and vitality of girls, allowing them to showcase their own style and enjoyment in dressing.

The POP market research team for this issue will cover seven modules: Introduction to the Chinese New Elegance Brand of Shanyouse, Analysis of New Categories and Styles, Color Application, Analysis of Key Categories, Application of Popular Elements, Summary+Development Extension Recommendation.

The POP market research team conducted data analysis on children's clothing from SHEIN cross-border e-commerce in this issue, focusing on brand dynamics (IP co branding), quantity and proportion of new product categories in spring and summer, price band analysis, and key product directions.

Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

Vitality Sports is mainly based on the Korean children's clothing sports style, under which sports brands present dopamine colors, cheerful and energetic. This article will elaborate on popular Korean sports children's clothing brands, as detailed in the following text.

The children's clothing line of Chinese sports brands started in the 1990s, initially only providing basic products such as simple sports shoes and clothing. Emphasis on functionality with few design elements. With the increase of brand awareness, we are expanding our product line and adding more categories, injecting more fashion elements and design concepts. After 2010, with the help of sports commercial effects such as the Olympics, the size of the children's clothing market has rapidly expanded. Accelerate brand research and development, emphasizing a sense of technology and authenticity. Currently, children's clothing has become an important business for sports brands, with a complete product line. Emphasize concepts such as environmental protection and technological health. Enhance interest points and deeply explore the children's market through IP linkage and other means. This article takes domestic benchmark sports brands in children's clothing as an example to unfold, please refer to the following content for details.

The popularity of retro fashion continues to rise, and the 2024 Spring/Summer runway includes styles such as retro street trend, new American leisure, informal colleges, sports clubs, and New Vintage. The retro street trend integrates American street culture such as skateboarding, street dance, graffiti, and rap, and is loved by trendsetters with a diverse yet unconventional attitude; New American leisure is inspired by 90's American culture and lifestyle, emphasizing a relaxed, comfortable, and comfortable dressing experience; Compared to Ivy Style, informal colleges are more gentlemanly and rebellious, with a more lively use of colors; Sports clubs are inspired by American sports and have developed a series of trendy items, with baseball jackets and rugby shirts as their core items; New Vintage combines nostalgic elements with modern design, with a focus on fading treatment through water washing and acid washing, as well as aging through wear and tear, showcasing a unique personality and fashion attitude.

2024 Spring/Summer Women's Fashion runway comprehensive trend, exploring new ways for women's future romantic dressing. This season's retro futuristic style of women's clothing combines romantic palace elements, using gorgeous silk to create a futuristic architectural silhouette; In the future style of technology, a series of electronic accessories that capture sound are used to wear on suits, and the skirt part is designed with 3D printing and three-dimensional ruffles to create a three-dimensional sense; The cool future style comes from the spicy girl's attire, incorporating a pink futuristic feel based on black and white neutral tones. The materials and accessories use a large amount of leather and hardware, creating an extremely comfortable deconstructive design; The romantic future style not only borrows the concept of the East, but also integrates the silhouette of the past era, presented through thin gauze and light colors. The core of the romantic future style is based on the spicy girl style, retaining slim fit silhouettes and hardware decorations, drawing on the romantic light colors of young ladies, and then creating some innovative future silhouettes, showcasing a fashionable style full of dreams and technology.

This report provides a comprehensive analysis of the 2024 Spring/Summer Shanghai Children's Wear Fashion Week. This season's Shanghai KIDS WEAR Fashion Week focuses on showcasing international children's wear trends and domestic original designer brands, with a total of 24 brands participating in this fashion week. The key styles of this season's fashion week include children's fun style, trendy and cool style, academic style, exquisite and light luxury, and national style. In addition, cotton down, Chinese clothing, New Year's greetings, and parent-child clothing are popular items of interest this season.

Throughout the 2024 spring and summer women's fashion show, cotton and linen fabrics are still a high proportion of materials, while basic poplin and twill gabardine are showing a trend of multi style application. Urban minimalism and work street fashion are important styles, and the proportion of suits and skirts in the ready-made clothing category has significantly increased compared to the previous season. Overall, attention is paid to the comfort and relaxation brought by natural materials when wearing. High density poplin is mainly made of high count combed pure cotton, showcasing a lightweight and crisp texture, accounting for 33%. It extends from traditional shirt items to various types of ready-made clothing applications, such as suits, pants, and lightweight outerwear; Smooth cotton textiles mainly consist of twill gabardine, accounting for 31% of the total, which mainly appears in heavy and straight jackets and fashionable workwear sets; The color woven striped fabric focuses on the innovative application of holiday style patterns and basic fine stripes, accounting for 11%; The texture of cotton and linen is composed of multiple textures such as jacquard twill, washed crepe, and knotted yarn, which have weakened compared to previous seasons. It emphasizes the softness and fineness of the fabric, accounting for 9%; In the simple and natural world, the main manifestations are the cotton and linen colored spinning effect, the woven canvas texture, and the basic cotton twill garment making process, showcasing the natural properties of cotton and linen, accounting for 6%; Hollow out embroidery and printing are mainly based on basic cotton and linen plain patterns, combined with innovative floral arrangements to become important highlights of this season. The data and materials in this report mainly come from fashion weeks in Milan, Paris, London, and New York, focusing on new trends in cotton and linen fabrics during the four major fashion weeks.

This report provides a comprehensive analysis of women's T-shirts and sweaters on the 2024 Spring/Summer runway. Stripe and letter prints are widely used and presented in various forms this season. The use of polo lapels and short sleeves has also shown a significant upward trend, becoming a pre popular silhouette this year. Vintage millennial elements are popular this year, including vintage streets, racing suits, and portrait prints. In addition, the use of design methods such as three-dimensional pleats and hollow out design cannot be ignored, and more design and fashion elements have been added.

This report focuses on a comprehensive analysis of the popular trends of women's tweed fabrics during the four major fashion weeks of Milan, Paris, London, and New York in the spring and summer of 2024. It focuses on the evolution of the proportion of ready-made clothing categories, fabric style and texture, craftsmanship, and materials, and deeply analyzes the most representative fabric texture of this season. The diversity of styles in the use of tweed fabrics in women's clothing during this season's runway is not limited to the classic little fragrance, the sweet and cool style of futuristic technology, as well as the small-scale use of classic navy style and leisure vacation style. The proportion of classic plain surface tweed fabric is the highest and most widely used, while the proportion of fancy bright silk tweed fabric is significantly increasing. In terms of product innovation, it is recommended to pay attention to Chanel's fun texture products.

Throughout the 24 Spring/Summer women's fashion show, decorative accessories present a visual focus, while classic accessories emphasize decorative effects in terms of basic practical functions. The main styles are luxurious retro, exquisite, and minimalist. Compared to the 23/24 women's fashion show, this season's accessories highlight a more delicate and feminine temperament.

The 2024 Spring/Summer Fashion Week presented a diverse range of fashion trends. In addition to the runway shows, street fashion during Fashion Week showcased various styles. From the previous article mentioning Millennial Spice, Trendy High Street, Party Gathering, Modern City, and Clean fit, to this piece's interpretation of Motorcycle Punk, Romantic Sweet, and Boudoir Wind that showcases women's acceptance and appreciation of self-attitudes. In terms of colors, all black and all white became eye-catching choices, with the matching of unified colors making the clothing's silhouette more prominent. The Autumn Mélange color palette brought a natural and warm feeling. As for individual items, extra-long dresses and suit sets deserve special attention. Sheer fabrics and perforated elements like lacework had a relatively high presence in this season's street fashion photography during Fashion Week.

GUCCI 2024 Spring/Summer is the first official collection under the leadership of Sabato De Sarno. The theme of this season is "Gucci Ancora," which translates to "once again" in Italian. Sabato aims to evoke our love for Italian art, fashion, and Gucci through the concept of Ancora. In a utilitarian atmosphere, Sabato has abandoned Gucci's previous classical extravagance and embraced a minimalist design philosophy. Clean-cut coats, vintage platform loafers, accents of monogram fabric, and a continuous presence of short shorts and mini skirts perfectly showcase the brand's transition from luxurious vintage to practical romance.

The Spring/Summer 2024 four major fashion weeks once again showcased the creativity and diversity of the fashion industry. Beyond the runway, street style during fashion week displayed a variety of fashion choices. Firstly, the millennium Spice Girls style, which combines elements of wasteland, New Vintage, and retro-futurism, remains a popular choice for showcasing individuality this autumn. In addition, the styles of modern metropolis, trendy high street, and party gathering also revealed the endless creativity of fashion enthusiasts, while the relaxed and minimalist Clean fit style also claimed its place in this fashion week. Lastly, the street style outfits also demonstrated a blurring and breaking of gender boundaries. More and more fashion brands and enthusiasts are embracing gender-neutral styles, showcasing a fashion-forward attitude regardless of gender. Men wearing skirts and women donning suits with masculine cuts break traditional gender norms and create avant-garde fashion with their individual styles.

The Bottega Veneta Spring/Summer 2024 collection takes inspiration from "The Fusion of Worlds" and incorporates the diversity of the world into its clothing. Following Matthieu Blazy's exclusive custom routes, it embarks on a global exploration journey. Drawing inspiration from world maps and incorporating the characteristics of various countries, the collection showcases more intriguing pieces. The collection emphasizes the concept of "simplifying complexity" by infusing ancient Western craftsmanship into the final products, resulting in a number of handcrafted items that reflect the brand's signature weaving techniques.

Fendi will hold its Spring/Summer 2024 women's fashion show at the Fendi Showroom, located at 35 Solari Street in Milan. The collection for this season features a significant use of techniques such as patchwork, inlay, and color-blocking, showcasing the sleek and elegant tailoring as well as the utilitarian design style that runs throughout FENDI's women's fashion designs. The collection also reflects FENDI's unique duality, skillfully combining practicality with a touch of luxury aesthetics. Kim Jones has reimagined dresses, tailored suits, and coats by reconstructing their structures using different fabrics, adding an artistic and lightweight feel to the entire Spring/Summer collection through the use of soft knit fabrics and exquisite leather craftsmanship.

PRADA 2024 Spring/Summer Collection, presented by the creative duo of designers Miuccia Prada and Raf Simons, breaks away from conventional fashion, seamlessly integrating architectural elements and fluid visual aesthetics. This season's fashion show pays tribute to Prada's core values of craftsmanship, highlighting unique tailoring silhouettes, such as oversized shoulder suits paired with high-waisted shorts or trousers, elegantly extending to the ankles. Among these well-cut garments, delicate chiffon printed scarves and graceful organza sleeveless dresses flow throughout the entire show. Therefore, delving into this collection reveals an exploration of Prada's historical roots, paying homage to the refined skills honed over the years and the relentless pursuit of innovation.