Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
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2023-10-08 6785
The Analysis of Thom Browne The Luxury Menswear Brand
Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".
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2023-09-28 35114
Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand
Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.
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2023-09-28 67304
Trending Fashion Topics on Xiaohongshu in September -- Women's Knitwear Data Analysis
Xiaohongshu's official operation is based on the platform's dynamics and insights into fashion trends, launching popular topics in various fields to provide inspiration for creative collisions. Some topics are combined with activities for effective fashion promotion. In September, in the fashion field, the topics included #AutumnWinterAtmosphereOutfits, #WorkplaceCommuteOutfits, #KoreanStyleOutfits, #AmericanRetro, #NewChineseStyleOutfits, #CleanfitSimpleOutings, sorted and unfolded based on topic popularity.
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2023-09-27 17238
The Analysis of Hangzhou Womenswear Wholesale Market
The clean fit of Hangzhou Wholesale Market and minimalist Korean style remains the mainstream, in addition to continuing the pragmatic Urbancore and elegant commuting style. It is worth noting that Bowcore's bow elements and Maillard color scheme are paired this season. The item that needs to be focused on is the coarse tweed small fragrant jacket, which has a significant market share this season. Pay attention to the application of minimalist collarless, lace, lapel, and pocket design in details.
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2023-09-27 23932
Free Shadows -- The Analysis of Marisfrolg The Benchmark Womenswear Brand
MARISFROLG's 2023 Early Autumn Collection, themed "Seagull Series," highlights a carefree attitude towards life. The collection uses seagulls as important pattern elements to convey a sense of freedom and broad-mindedness. In terms of design, the series presents diverse patterns and craftsmanship, emphasizing elegant pattern design as a core feature. Additionally, the collection includes a variety of different items such as sweaters, shirts, cardigans, and coats to meet the needs of different consumers.
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2023-09-26 41129
An Instant Moment -- The Analysis of JNBY The Benchmark Womenswear Brand
In the 2023 autumn/winter series, JNBY focuses on the theme of "moments" to create a casual yet artistic, intellectual, and cool image of JNBY women through changes in materials, silhouettes, and textures. These design inspirations also echo the artistic traits of relaxation, simplicity, ambiguity, and disorderliness in this season's "moments" theme, bringing imagination to the urban dwellers' moods.
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2023-09-25 6589
Retro Street -- The Analysis of Billionaire Boys Club The Menswear Designer Brand
Billionaire Boys Club (BBC) is a collaboration established in 2005 by renowned music producer and Grammy Award winner Pharrell Williams and his friend, the Japanese streetwear pioneer and founder of BAPE (A Bathing Ape), NIGO. The brand's design perfectly reflects NIGO's personal style, embodying the youthful, vibrant, and diverse characteristics of street culture. It prominently features astronaut and diamond prints that symbolize the brand's spirit. The brand aims to convey the rebellious spirit and playful attitude of subverting conventions and refusing to compromise in street culture.
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2023-09-25 49300
The Analysis of CROQUIS The Benchmark Menswear Brand
The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.
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2023-09-22 20966
Shirting -- The TOP Ranking of Menswear
This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.
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2023-09-22 7908
September Korean Menswear Market Comprehensive Analysis
In September, Dongdaemun Market in Korea introduces new autumn and winter styles. The current popular trends are highlighted by the casual collegiate style and urban functional style. The market patterns focus on collegiate style letters, cartoon animations, and interesting flowers. The main items include daily casual hoodies, lightweight sports jackets, and utility trousers. The overall style emphasizes the Korean casual style, showcasing comfortable and practical everyday outfits.
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2023-09-22 58412
The Analysis of Miu Miu The Women's Knitwear Brand
MiuMiu 23/24 Fall/Winter Women's Collection, collaborated with South Korean artist Geumhyung Jeong, Miuccia Prada directs her design focus towards classic feminine styles. She introduces the concept of "dressing for thought", and they casually tuck sweaters into tights, creating a sense of sensitivity belonging to women within the layers.
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2023-09-22 48934
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-21 18014
The Analysis of Shenzhen Womenswear Wholesale Market
Original stalls are predominant in Nanyou Market in Shenzhen, emphasizing craftsmanship and quality. High-quality original designs are recommended at Shangdao Center, Jinhui Building, Judao, and 101 Fashion Designer Pavilion. For niche European and Korean goods, Century Square, Building 108, and Building 107 are recommended. For high-end replicas, Building 110, Building 111, and Guihang Building are recommended. For a mature audience, Building 8 and Building 7 in Tian'an are recommended.
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2023-09-20 5546
The Analysis of Hangzhou Menswear Wholesale Market (Part Two)
Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.
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2023-09-20 20207
Street Sports -- The Analysis of SCULPTOR The Womenswear Designer Brand
SCULPTOR was founded in 2012 and is a Korean independent designer brand. It has a minimalist, retro, mischievous, and rebellious brand tone, aiming to find a new classic style of minimalism. The brand style is casual and casual, with a sweet and cool girl style combined with a college style and street retro, suitable for everyday wear. SCULPTOR focuses on minimalist casual clothing, with street-inspired designs that evoke a sense of nostalgia. Work pants, street hoodies, and comfortable minimalist cuts showcase versatility in wearability and styling, better highlighting the graceful body lines of women. The brand's early autumn 2023 collection continues the retro street style while incorporating details with girly elements, combining neutral street fashion with sweet and cool girl dressing.
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2023-09-19 20849
Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand
The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.
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2023-09-19 10542
Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand
A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.
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2023-09-19 18200
Pre Fall 2023 Analysis of Guangzhou Women's Knitwear Wholesale Market
The September women's sweater market is mainly focused on research on the Guangzhou U:US wholesale market and the Thirteen Rows wholesale market. The key style is to focus on the Dirty Fit clothing matching style. The new products in the market this month mainly revolve around autumn and winter items, with a focus on sweaters with a denim-like texture, creating a worn-out, sun-faded feel. There is a greater application of twisted flowers, ribbed patterns, and flat patterns. The main styles of sweaters are concentrated in items such as pullovers, cardigans, and skirts, occupying a relatively large market share.
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2023-09-18 11406
The Analysis of Guangzhou Womenswear Wholesale Market
This month, the wholesale market in Guangzhou needs to pay close attention to the application of the Merlot color range in jackets, suits, trench coats, and skirts. In terms of style, the market is dominated by an elegant commuting style, with a significant proportion of the popular Korean minimalist Clean fit style. Influenced by the New vintage trend, the proportion of trendy high street style has increased, mainly focusing on leather and denim items, with the use of vintage techniques and street-style letter printing elements. Some new arrivals include woolen coats for early winter, with a focus on a quiet luxury and minimalist style, emphasizing fabric texture and tailoring.
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2023-09-15 9802
The Analysis of Shanghai Women's Knitwear Retail Market in September
In September, the Shanghai retail market can pay particular attention to the new trends of benchmark brands. In September, a large number of new autumn and winter styles have been newly released in the retail market, while the spring and summer styles are also heavily discounted. This report analyzes the specific situation of the Shanghai retail market in September, focusing on window display, key details such as needlework organization and design, Chanel cardigans, brand series products, etc. Please see the following text for details.
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2023-09-15 33790
Knitwear -- The TOP Ranking of Menswear in July - September
According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.
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2023-09-14 38778
Minimalist Elegance -- The Comprehensive Fabric Analysis of Benchmark Womenswear Brand
Minimalist style clothing usually features simple and streamlined cuts, highlighting the beauty of women's curves. Common colors include off-white, gray, and light blue, which are gentle and soft tones. In terms of fabric selection, there is a preference for comfortable and delicate fabrics such as silk and chiffon. This report focuses on the best-selling items of domestic benchmark brands in the minimalist style for women, extracting and analyzing key fabric information, and looking forward to the fabric development direction.
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2023-09-12 35730
Shirt Fabric -- The TOP Ranking of Womenswear
This report is based on the comprehensive analysis of the TOP 100 hot list of women's shirt fabrics derived from the interactive data downloaded by users of POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular brand is Brunello Cucinelli, accounting for 14%, followed by GUCCI with a share of 13%. According to the analysis of the TOP hot list, the most popular category of women's shirt fabrics is smooth cotton, accounting for 33%, followed by soft falling chiffon with a share of 19%, and the least is soft linen fabric, accounting for only 8%. Smooth cotton, color woven stripes, and soft draped chiffon fabrics are the trending fabrics of this season and have corresponding investment value.
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2023-09-12 18213
Retro Chic -- The Analysis of Marni The Luxury Menswear Analysis
The 2023 Pre Fall Collection embodies a fashionable temperament and a poetic beauty of classic retro. Drawing inspiration from the glamorous beauty of the 1950s, floral velvet accents vibrant color blocks, minimalist and maximalist styles come together, while oversized parkas and jacquard knits tell a passionate love story. Through a perspective that surpasses the changes of time, we explore Marni's classic silhouettes and interpret avant-garde and trendy aesthetic styles.