Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Brand
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Item Category
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2023-10-08 6616
The Analysis of Thom Browne The Luxury Menswear Brand
Thom Browne's 2023 Early Autumn Collection was photographed by Emma Louise Swanson at Montauk Point, which marks the division between land and sea and is also known as the "End of the World". On a windy hill beneath a lighthouse, we encounter four individuals dressed in layered and nautical-themed garments, inspired by the story of "Moby-Dick".
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2023-09-28 32630
Classic Business -- The Comprehensive Analysis of Benchmark Menswear Brand
Classic business men's wear style is neat, concise, formal, and traditional, focusing on detailed design and presenting an elegant temperament with simple and well-fitting silhouettes. The selected fabrics are of high quality and mainly made of high-quality natural fibers such as high-count cotton yarn, mulberry silk, wool, and linen, which have a great texture. The emphasis is on comfort, practicality, and a close-fitting silhouette, making it suitable for various business occasions. With the changing consumer mindset and the trend of outdoor leisure, classic men's wear also integrates technological protective functions while maintaining the quality wearing experience, achieving diversified consumer wear in different scenarios. This report focuses on the best-selling products of domestic benchmark brands in the classic business style men's wear this season, extracts and analyzes key fabric information, and looks ahead to the fabric development direction in the business classic style.
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2023-09-22 46090
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis on the Edition 2023 Early Autumn series, covering four key modules including brand dynamics, offline new product analysis, online new product data analysis in August, and offline new product design details analysis. Please refer to the following text for more details.
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2023-09-21 17049
The Analysis of Shenzhen Womenswear Wholesale Market
Original stalls are predominant in Nanyou Market in Shenzhen, emphasizing craftsmanship and quality. High-quality original designs are recommended at Shangdao Center, Jinhui Building, Judao, and 101 Fashion Designer Pavilion. For niche European and Korean goods, Century Square, Building 108, and Building 107 are recommended. For high-end replicas, Building 110, Building 111, and Guihang Building are recommended. For a mature audience, Building 8 and Building 7 in Tian'an are recommended.
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2023-09-20 56623
Maillard -- The Analysis of Women's Street Style
Farewell to the dopamine of summer, Maillard continues to be the hottest fashion trend this autumn. Maillard originally referred to a common non-enzymatic browning reaction in food processing, which is a non-enzymatic browning reaction that occurs during the processing of food. During this process, various shades of brown are produced, hence Meira has spread to the fashion field as a synonym for color coordination. Maillard's fashion style is mainly brown, with bright orange or red accents, which can allow you to showcase a fashionable and warm atmosphere in autumn. Below, we will interpret Maillard's fashion from four perspectives, representing pure brown, brown with no color, brown with orange-red, and brown with bright colors, to represent the street fashion trendsetters' Maillard styling.
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2023-09-19 19853
Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand
The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.
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2023-09-12 39320
Suiting -- The TOP Ranking of Womenswear
This report is a comprehensive analysis of the TOP 100 hot list of women's suit fabrics based on the summary of user download and interaction data from POP-Fashion in the past three months. In the TOP hot list of the past three months, the most popular representative brand of suits is Max Mara, accounting for 17%, followed by Alexander McQueen and Brunello Cucinelli, accounting for 16% and 13% respectively. According to the analysis of the TOP hot list, the most popular fabric for women's suits is woolen fine woven fabric, accounting for a high percentage of 43%. Wool blended with high-quality natural fibers such as linen, silk, or mohair is the material trend in this season's suit hot list. The second most popular fabric is yarn-dyed plaid fabric, accounting for 17%. Luxurious fine woven, smooth blended, and casual cotton and linen fabrics are the trending fabrics of this season and have corresponding investment value.
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2023-09-12 17109
Minimalist Commute -- The Analysis of Yoeyyou The Womenswear Designer Brand
Yoeyyou was founded in 2015. As a women's fashion brand, Yoeyyou aims to convey a sense of inner peace, an inner state of tranquility, and a pursuit of power and beauty. It explores the inner strength of women's flexibility, tension, and determination, tracing their ever-changing contours in life through the language of fashion and capturing the sharp and profound female shadows within it. The brand's 2023 early autumn collection advocates for well-balanced designs that seamlessly integrate fashion into everyday life, shaping the unique personal style of urban women that balances strength and softness.
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2023-09-08 22146
New Arrivals in Korean Dongdaemun Market
In September, Dongdaemun Market in Korea has fully launched its autumn collection. The current popular style highlights an elegant and commuting fashion, with delicate tailoring and a minimalist and neat look. Influenced by the continued popularity of urban outdoor style, the design of three-dimensional pockets that are both practical and aesthetically pleasing is widely applied to different items such as jackets, suits, and skirts. As for outerwear, designers focus on a concise and straight-lined boxy silhouette design to showcase a professional and urban image of women. For the autumn season, attention should be given to suits, jackets, and shirts. For more information, please click on the recommended content in the Korean section.
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2023-08-24 35534
Elegant Commute -- The Analysis of ELLASSAY The Benchmark Womenswear Brand
ELLASSAY's 23/24 Autumn/Winter collection, themed "Innovative Aesthetics · Tribute to Classics," brings a fresh fashion experience to contemporary women. The brand is committed to innovative design, meeting women's clothing needs while maintaining classic aesthetics.
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2023-08-22 5373
Women's Hongkong Retail Market Analysis in August
This month, the focus of the Hong Kong retail market is on the new trends of the big brands, with each brand updating their thematic shop windows for this season. The fashion inspiration extracted from the themes is infused into modern clothing, creating elegant urban women. Through the use of minimalist straight-line cuts and combining them with delicate elements of the Chanel-style, a variety of boxy jackets and dresses are created as standalone pieces.
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2023-08-10 14299
Suit -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's suit downloads in July, the recent month's suit market has shown a trend dominated by business casual and light industrial style, focusing on the simple and neat H-line silhouette. In terms of detailed design, firm shoulder lines, high button positions on the western collar, and exquisite edge wrapping have become some of the characteristics of suits. Key fabrics to pay attention to include noise surface texture and color-woven check patterns, all of which reflect the modern men's demand for business occasions and comfortable fashion.
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2023-08-01 28695
Modern City -- The Analysis of LILY The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of Lily's 2023 early autumn series, covering four key modules: brand dynamics, offline new product analysis, June online new product data analysis, and offline new product design details analysis. Refer to the following text for more details.
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2023-06-22 47872
The Analysis of Jil Sander The Luxury Womenswear Brand
Recently, JIL SANDER invited their official photographer from England, Nikki McClarron, to travel to Japan for a shooting project from May 3 to June 4, 2023. Through Nikki's delicate and sincere lens, they aim to capture the stories surrounding JIL SANDER's Kyoto Kiosk project.
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2023-06-06 10131
The Analysis of Philipp Plein The Menswear Brand
This season, Philipp Plein has innovatively interpreted the paisley pattern collection after the tropical flower style of Hawaii in the summer season. Philipp Plein has turned ideal individualism into an artistic work, with essence coming from exquisite materials, outstanding quality and innovative style, exhibiting a strong trendiness. The sportswear is enriched with abundant paisley patterns and the product range is cleverly expanded by paying attention to the style of accessories.
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2023-05-16 62684
Old Money -- The Analysis of Balmain The Luxury Womenswear Brand
The Balmain brand was founded by French fashion designer Pierre Balmain in 1945, and after World War II was considered one of the "big three" in bespoke fashion, alongside Dior and Balenciaga. Pierre Balmain's name represents an understanding of elegance and uniqueness, and the brand has become a fashion icon with clients including royalty and movie stars. Balmain's designs blend femininity with elegance, and the brand has also dressed many celebrities in the film industry.