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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Analysis of CROQUIS The Benchmark Menswear Brand
    Data Reports

    2023-09-25 49189

    The Analysis of CROQUIS The Benchmark Menswear Brand

    The inspiration for this season's theme comes from Ma Yuan's painting "Water Scenes" during the Southern Song Dynasty. It takes water's layering, texture, curves, flow, and shimmer as a starting point to extend the inspiration. Fabric, structure, and patterns are used as carriers of design inspiration, which are embodied in the new products of this season.

  • Shirting -- The TOP Ranking of Menswear

    2023-09-22 20310

    Shirting -- The TOP Ranking of Menswear

    This report is based on a comprehensive analysis of the TOP 100 hot list of men's shirt fabrics based on POP Fashion user download interaction data in the past three months. In the top three month hot list, the most closely watched brand is Louis Vuitton, accounting for 19%, followed by GBOSS, accounting for 14%. According to the TOP hot list analysis, the most popular category of men's shirt fabric style is smooth cotton spinning, accounting for about one-third of the total, followed by style printed fabrics accounting for 23%, and technology chemical fiber fabrics accounting for at least 5%. The pattern design of fabrics in this season's shirt hot list has received much attention, so while paying attention to classic smooth cotton and wool worsted fabrics, texture jacquard and style printing have become the trend fabrics of this season.

  • Pants Fabric -- The TOP Ranking of Menswear

    2023-09-22 12099

    Pants Fabric -- The TOP Ranking of Menswear

    This report is based on the comprehensive analysis of the TOP 100 hot list of men's pants fabrics determined by the interactive data downloaded by POP-Fashion users in the past three months. In the past three months' TOP hot list, the most popular brand is BOSS, accounting for 17%, followed by GUCCI, accounting for 15%. According to the analysis of the TOP hot list, the most popular category of men's pants fabrics is casual knitted fabrics, accounting for about one-third, followed by comfortable cotton fabrics, accounting for 28%, and vintage corduroy fabrics accounting for the lowest proportion of only 3%. Casual knitted fabrics, comfortable cotton fabrics, and high-quality woven fabrics are the trending fabrics of this season and have corresponding investment value.

  • The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    2023-09-20 5527

    The Analysis of Hangzhou Menswear Wholesale Market (Part Two)

    Men's fashion wholesale market in Hangzhou in August is mainly focused on Urbancore, casual micro-trend, minimalist Korean style, and a small number of business styles. In terms of craftsmanship, the main design elements include high-frequency small labels, luxurious hot drills, and distressed washing. The details are focused on embossed tactile sensation, leather accents, pocket design, minimalist details, and heterogeneous splicing. Letter patterns are used to accentuate the items in a distorted and trendy way. Key items include color-blocked hoodies and jacket outerwear.

  • Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    2023-09-19 10542

    Exploring Function -- The Analysis of A-COLD-WALL* The Menswear Designer Brand

    A-COLD-WALL* is a streetwear brand established in London, United Kingdom in 2015. It is also the personal brand of Samuel Ross, a member of the creative team DONDA under American pop singer Kanye West. The brand is positioned as high street style, known for its sharp, fashionable, and functional designs. Taking inspiration from the clothing of the British working class, A-COLD-WALL* combines practical attributes with experimental pattern designs, creating unprecedented street fashion styles. Samuel Ross states that the brand's positioning is not just a street fashion brand, but a cultural output. The brand name reflects the unique appearance of Britain, like the cold touch of putting a hand on a secluded architectural wall. The concept of a wall as the brand name is because society as a whole is built on the concept of walls or boundaries. Walls separate the entire society, but they also connect everyone.

  • The Analysis of Hangzhou Men's Wholesale Market (Part One)

    2023-09-12 5936

    The Analysis of Hangzhou Men's Wholesale Market (Part One)

    Wholesale market for men's clothing in Hangzhou in August mainly focuses on Urbancore, casual micro-trend, simple Korean style, and a small portion of business style. In terms of craftsmanship, it mainly incorporates design elements such as small labels, luxurious hot-drilling, and washed-out effects. The details are focused on embossed textures, leather embellishments, pocket designs, simple details, and heterogeneous stitching. Letter patterns are used as decorative elements in a distorted and trendy form. Key items include color-blocked hoodies and jacket outerwear.

  • Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand
    Data Reports

    2023-09-12 39586

    Zero Pressure Commuting -- The Analysis of GXG The Benchmark Menswear Brand

    This series boldly defines the charm of urban men. Using exquisite herringbone fabric and classic monogram logo, along with other elements inspired by Chanel, the clothing effortlessly moves between elegance and playfulness, showcasing the exceptional style of urban men. With comfortable and fashionable tailoring, every wearer can feel the power of confidence.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-09-07 30960

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles from the POP August women's leather and fur single-item database. The overall styles mainly consist of short plush jackets, focusing on distressed materials, patchwork craftsmanship, and practical silhouettes. Burnished leather is an important technique that enhances the glossy appearance of the leather, adding to its fashion appeal. Attention is also given to the collar details.

  • The Analysis of GUCCI The Luxury Menswear Brand

    2023-06-16 66668

    The Analysis of GUCCI The Luxury Menswear Brand

    GUCCI's Fall 2023 collection is themed around retro academies, with key patterns including animal parks, human figure, and all-over vintage prints. The key details focus on the clash of retro color schemes in the line's highlighted accent lines, with simplified embroidery techniques adding an extra level of detail and texture to individual items. The key single items are focused on luxurious lightweight shirts, sporty jackets, loose-fitting sports shorts, and casual pants. Additionally, GUCCI also released a capsule collection in collaboration with MLB, integrating their trademark color schemes and badges from teams such as the New York Yankees into the designs.

2023PF Athleisure Fashion Clothing Trend Analysis | POP Fashion

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