In March, the women's sweater market in Tongxiang mainly focuses on early spring and spring/summer styles, with a focus on holiday and new Chinese styles in terms of style; Focus on creating fashionable style items through color, stitch organization, and detail design. Recommended colors for stalls: eye-catching pink and pink series; In March, some stalls in the Tongxiang market began to resell ready to wear clothing, mainly featuring new Chinese styles such as horse faced skirts; This article will elaborate on five aspects: key style, color, stitch organization, detailed craftsmanship, and market attention to brands.

Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.

ERDOS (Ordos) was founded in 1997. In 2009, ERDOS launched a brand upgrade strategy from a "cashmere brand" to a "cashmere fashion brand", comprehensively promoting product upgrades, channel upgrades, and promotion upgrades. This report focuses on analyzing the main brand "ERDOS" and sub brand "ERDOS 1980" in Ordos.