Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
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Brand
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Item Category
- Top
- T-Shirt Polo Shirt Sweatshirt Shirt Pullover Cardigan Small cardigan Vest Bottoming Shirt Slip Strapless
- Outerwear
- Puffy Jacket Overcoat Jacket Leather Jacket Suit Trench Coat Leather Trench Coat Rash Guard Parka Outdoor Jackets Vest Cape/Shawl
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Italian Business Style golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese British style Korea-Version Preppy style Parent-child Dressing Nature Organic Cotton&Linen Folk style Sustainability Middle East Style Russian Style Middle Aged and Older Haute Couture Pattern analysis Essential Y2K Cool & Sweet American Casual Post-Apocalyptic Hip-hop style New Vitgage Old-money Style clean fit Yama Style Artsy Style Gothic Style Country Style Chanel Style Resort Style Romantic Fashion Minimalist Balletcore Romantic and Sweetness Chic Modern Elegance and sexy Comfort Essential Casual Home Comfort Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-29 8420
Grandpacore -- The Comprehensive Analysis of Luxury Brand
This comprehensive analysis focuses on dad style fashion, mainly analyzing the application of representative items such as jackets, sweaters, and shirts in this style. Through in-depth analysis of the design presentation in major brands' early spring and spring/summer 2024 collections, it can be concluded that this season's dad style is mainly based on men's cut Clean Fit zipper style silhouettes, while in terms of material and process processing, retro washing effects and worn out textures are particularly emphasized. Classic and reshaped stripes are used in the pattern, further enriching the visual expression of this season's dad style dressing.
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2024-03-28 5607
The Analysis of Popular Fabrics in Womenswear E-Commerce in March
From the analysis of hot keywords in fabric category search, Chinese style new Chinese style is highly favored, and jacquard fabric has become a hot topic of attention. Material hot keywords focus on the rising trend of Tencel (Lyocell) and acetic acid fabrics. In addition, high elastic knitted, waterproof and other functional fabrics under the outdoor sports trend are still the focus of attention.
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2024-03-28 4047
The Analysis of Popular Fabrics in Menswear E-Commerce in March
According to the sales data of Taobao and Tmall from February 12th to March 17th, through a comprehensive analysis of the proportion of sales and sales volume, it can be concluded that T-shirts, casual pants, jackets, hoodies, shirts, and cotton/down jackets have the highest proportion of men's clothing sales. This report will focus on showcasing the highlights of these six hot selling categories in fabric selection, and provide specific fabric recommendations for these popular products.
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2024-03-26 4369
Classic Business -- The Comprehensive Fabric Analysis of Men's Wear Benchmark Brands
Classic business style men's clothing emphasizes elegant temperament and excellent quality, selecting high-quality natural fibers such as high count cotton yarn, mulberry silk, and wool. This season, the proportion of recycled cellulose materials such as viscose and triacetic acid is significantly increasing. With the evolution of consumer attitudes and the prevalence of outdoor activities, classic men's clothing has begun to inject technological protection elements on the basis of adhering to quality, in order to meet the wearing needs of consumers in diverse scenarios. This report focuses on the best-selling items of domestic classic business men's clothing benchmark brands, extracts and analyzes key fabric information, and looks forward to the development direction of fabrics in business classic styles.
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2024-03-26 5672
Cotton-linen -- The Comprehensive Analysis of Womenswear Benchmark Brand
Cotton and linen artistic style, inspired by the natural cotton and linen texture, combines loose and comfortable silhouette design to create a leisurely, simple and lazy dressing atmosphere. Based on a comprehensive analysis of domestic cotton and leprosy benchmark brands, it can be concluded that cotton and leprosy are not only limited to cotton and leprosy materials, but also widely used chemical fiber materials with characteristics similar to regenerated cellulose fibers and natural fibers.
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2024-03-25 5415
American Street Fashion -- The Analysis of Men's Street Style
American streetwear is a fashion style centered on freedom, individuality, and fashion, showcasing the boldness and vitality of young people. It rebels against Hip Hop, Blokecore, American Academy, and cool motorcycles to bring eye-catching styling to streetwear. Jackets, hoodies, jeans, sneakers, and other essential items are mostly loose fitting, highlighting a casual attitude. In terms of accessories, baseball caps, metal bracelets, and crossbody bags add highlights to the overall design.
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2024-03-22 33187
Yoga Fitness -- The Data Analysis of Womenswear E-Commerce in March
This report analyzes the TOP list, details, and styles of popular yoga and fitness clothing in e-commerce from February to March 2024.
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2024-03-21 15199
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-03-19 6496
Suit -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.
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2024-03-19 35104
Elegant Style -- The Analysis of FILA The Sports Benchmark Brand
This report mainly focuses on the following four aspects to analyze the FILA brand: online sales analysis, key series analysis, key details analysis, summary, and development extension recommendation.
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2024-03-19 26452
The Analysis of Edition The Benchmark Womenswear Brand
The POP market research team conducted a comprehensive analysis of the Edition 2024 Spring series in this issue, covering four chapters: brand dynamics, online data analysis from February to March, online new product analysis, and offline new product analysis. Please refer to the following text for details.
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2024-03-15 7774
Aerobics -- The Comprehensive Analysis of Yogawear E-commerce
People's love for yoga and fitness has led to an increase in demand for yoga equipment; The fashionable design and personalized display of yoga clothing attract consumers; Comfortable fabrics and craftsmanship ensure a comfortable experience during exercise; Functional design meets diverse sports needs; At the same time, the fashionable wearability of yoga clothing makes it have a wider audience in the market. These factors have jointly driven the rapid development of e-commerce yoga clothing brands.
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2024-03-14 5652
Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.
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2024-03-14 64585
March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis
The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.
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2024-03-13 33060
Multidimensional Sports -- The Analysis of DESCENTE The Benchmark Outdoorwear Brand
This report mainly focuses on the following four aspects to analyze the DESCENTE brand: online sales analysis, key series analysis, key details analysis, summary and development extension recommendation.
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2024-03-12 15440
Natural Search -- The Analysis of Cabbeen The Menswear Benchmark Brand
Cabbeen's new products for early spring 2024 are made with textured fabrics and prints, imitating natural scenery. The rich details highlight the texture of the product, and the personality does not lose its style. The neutral color tone is versatile and durable, and the multi scene floral dressing opens up unlimited possibilities for spring.
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2024-03-11 14092
The Analysis of AMAZINGCRE The Golfwear Designer Brand
AMAZINGCRE was introduced to the US market in 2016 and was launched in April 2020 at Qingtan Cave P O. The first flagship store has been opened in M Building. We have launched functional sportswear and shoes with various designs. The brand excels in the unique functional design of fluid mechanics. The brand name is a combination of "Amazing" and "Creation", a compound word that reflects Americans' fascination with unique functional designs based on "fluid mechanics". Reason for recommending this brand: The design and performance of the brand's clothing are quite outstanding.
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2024-03-08 27395
Lightweight Protection -- The Comprehensive Analysis of Sun Protection Clothing Designer Brand
The current design of sun protection clothing is fashionable, with a variety of colors and styles, which can meet the aesthetic needs of different people. Many brands have also launched co branded products related to popular culture, celebrity effects, etc., further enhancing the fashion sense of sunscreen clothing. Sunscreen clothing not only effectively blocks ultraviolet rays and prevents skin sunburn, but also has excellent breathability and comfort, meeting people's basic needs for clothing during outdoor activities. According to the different uses and matching needs of sunscreen clothing, it can be divided into three categories: outdoor leisure, fashionable leisure, and comfortable knitting.
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2024-03-07 6034
The Analysis of Bosie Agender The Benchmark E-Commerce Brand
Bosie Agender 2024 early spring collection takes inspiration from the "Secret Garden" and injects the vitality and romantic atmosphere of spring into the series creation. It uses natural and emotional healing colors, blends poetic design vocabulary, and uses clothing as a carrier to conceive and present a three-dimensional garden that can be carried with you.
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2024-03-05 14206
Running on the Track -- The Analysis of Saucony The Sportswear Designer Brand
Saucony is a sports brand originating from the United States, founded in 1898, initially known for producing high-quality footwear products. Saucony has also launched a diverse range of sportswear, which combines fashionable design with high-performance sports technology, suitable for athletes to wear during training and competitions, as well as for daily sports and leisure wear. On December 17, 2023, Tebu announced the acquisition of the equity held by Soconni's joint venture company. Reasons for recommending this brand: Recently, the brand has been popular and selling well, with outstanding clothing design and performance.
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2024-03-04 64060
Trendy Outdoor -- The TOP Ranking of Sports in February
Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.
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2024-03-01 13636
Sports Girl -- The Analysis of Pushbutton The Womenswear Designer Brand
The Pushbutton 2024 early spring collection continues its iconic avant-garde and quirky style, with Blokette's sporty girl pairing as its core style. The brand cleverly combines sports elements with girlish sentiments, such as pairing jerseys or polo shirts with girlish skirts, as well as details such as lace patchwork and bows for decoration. In terms of color, the sporty blue color scheme dominates, while in terms of silhouette design, emphasis is placed on the ratio of wide shoulders to waist, as well as truncation, showcasing a unique brand charm.
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2024-03-01 23149
Street Fashion - The Comprehensive Analysis of Sportswear Designer Brand
Sports street trend brands integrate fashion, sports, and leisure elements, catering to the aesthetic and dressing styles of young people, and are therefore highly sought after. These brands are often promoted through social media, trend magazines, and other platforms, interact frequently with consumers, and stimulate their purchasing desires through celebrity collaborations, trend events, and other means, forming a unique consumer culture. Many sports street trend brands will launch limited edition or co branded styles to attract consumers through uniqueness and scarcity, while also driving the development of the second-hand market, forming a unique consumer heat.
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2024-02-29 39979
February 2024 -- The Analysis of Popular Pattern Design
Regarding the summary of external patterns, this month's POP focuses on Chinese patterns, jellyfish, astrology, and KFC ✖️ Cross industry analysis will be conducted on popular styles and drawing techniques such as NBA collaborations, chiikawa patterns, spectral appearances, and hand drawn sketches. As the topic of the Spring Festival Gala "Nian Jin" continues to rise, the popularity of Chinese patterns continues to soar; Pinterest website big data shows a surge in search volume for jellyfish species; Light and shadow, as well as sketching and hand drawing, have received attention; Here is a specific analysis of popular patterns.