Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Placement Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
Yoga Pants -- The Quarter TOP Ranking of Women's Item
According to the data analysis of TOP100 downloaded yoga pants in the first half of 2021, seamless knitted pants take 20% of the market, which shows that seamless process has been penetrated deeply into sportswear. In detail, linear design, gauze splicing and hollow out are the key points.
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the TOP100 downloaded all-over womenswear patterns of POP users in June, street brand(39%) is the most popular style, followed by minimalist(31%) and gorgeous retro(30%). In pattern, letter, flowers and shape are the major elements. And elements of different styles are combined. Retro checked pattern shows a strong momentum and is loved by many brands in S/S 2022 runways. Digital printing and direct injection have become the main crafts to present letters.
T-shirt -- The Top Ranking List of Boys' Wear
Based on the interactive data of POP users from May to July, smart casual(43%) and J-Korea(31%) are the main styles. In pattern, letter, stripe and animal are the main elements in this season. Positioning printing(33%) occupies the largest proportion of craft, followed by splicing(23%).
Puffa Jacket -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's puffa jackets of POP users in June, smart casual(43%) takes the biggest part of style; Stylish and practical cropped jacket with straight silhouette is still noteworthy in this season; Quilting process is maintained for the popularity of checks, and heterogeneous splicing is also common. Leather material updates the visual design and strengthens the practicality. Bag style creates multi-functional practical and fun items.
Puffa Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's puffa jacket of POP users in June, smart casual(42%) and athleisure(25%) are the noteworthy styles. Business leisure(13%) earns a higher proportion than last month. Baseball collar draws attention among silhouettes. And splicing is still the leading craft. Functional patch pocket design can enrich the general style.
H1 Popular Brands -- The TOP Ranking of Women's Knitwear
Based on the download and interaction data of POP users in the first half of 2021, we make a TOP50 list of women's knitwear brand. With the popularity of seamless design, some styles of SYSTEM perform well. Youthful Alessandra Rich wins a higher position. The search volume of eyelet design in spring and summer rises, and the lace splicing of Ermanno Scervino has attracted a large number of users.
Sweatshirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's sweatshirt of POP users in June, streetwear brand(23%) and smart casual(28%) occupy the largest parts, and the proportion of athleisure(14%) has increased a little. Letter, photo and illustration are the major elements for pattern. Craft focuses on splicing, which enriches the visual effect through color conflict.
Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.
H1 Popular Item List -- The Comprehensive Analysis of Men's Knitwear Market
Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.
Suit -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.
Sweatshirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in April, May and June, the proportion of J-Korea style(30%) has been reduced while smart casual style(46%) is under a rising trend. Avant-garde brand(7%) and emerging design(6%) share relatively smaller parts. Letter and floral are the main elements for pattern. The combination of multiple elements is applied on sleeve and collar to update the silhouette of sweatshirt.
Q2 Item Data -- The TOP Ranking of Womenswear
According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.
Jacket -- The TOP Ranking of Outdoor Sports
According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.
Shorts -- The TOP Ranking of Boys' Wear
Based on the interaction data of POP users in May, smart casual and avantgarde brand are the main styles of boys' short. Letter and animal printing are the two most popular pattern elements. Positioning printing and splicing are the noteworthy crafts in May.
Jacket -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's jackets of POP users in May and June, smart casual, simple sophistication and sports functional are the main noteworthy styles. Waisted X-line, H-line and T-line are the major silhouettes in this month. Splicing craft of jacket is maintained, and colored binding is attractive recently. Besides, accessories are also decorated on a few jackets.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Overcoat & Trench Coat -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.
Puffa Jacket -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.