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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 4286

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 2649

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
    Data Reports

    2024-03-14 3310

    Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear

    Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

  • The Analysis of Cross-border E-commerce Data for Menswear in February
    Data Reports

    2024-03-14 2874

    The Analysis of Cross-border E-commerce Data for Menswear in February

    According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 4817

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • Jackets -- The Data Analysis of E-Commerce Menswear
    Data Reports

    2024-03-14 3726

    Jackets -- The Data Analysis of E-Commerce Menswear

    Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 8409

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • T-shirt/Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2024-03-13 4993

    T-shirt/Sweatshirt -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's T-shirts and hoodies downloaded by users from POP2 to March, street fashion remains the most popular design style, followed by sports, leisure, and American college. Focusing on letter symbols and college badges on the pattern; Details mainly focus on linear segmentation, exposed burrs, deconstructive splicing, and pocket design; Sports half open front and contrasting raglan sleeves are the most popular silhouette directions; In addition, woven labels are a popular choice of accessories in recent times.

  • Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    2024-03-13 3535

    Amazon - Cross border E-commerce Data Analysis for Women's Wear in February

    Current situation analysis: In Amazon's women's clothing category in February, the lingerie and pajamas category continued to maintain its top position, accounting for up to 28%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses account for 10%, with a significant increase. Data inspiration: In Amazon's clothing category, women's clothing accounts for 42.26% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops & T-shirts & shirts and dresses categories.

  • Cartoon Pattern -- The TOP Ranking of Pattern

    2024-03-12 4403

    Cartoon Pattern -- The TOP Ranking of Pattern

    According to the POP 2024 February Top 100 User Downloads List, cartoon style is still the main style of single item designs for baby and small and medium-sized children's clothing in spring and summer 2024, with dinosaurs, bears, rabbits, and dogs being the most commonly used cartoon characters. In addition, ocean elements and car toys are also popular elements, and the above types of patterns can become the focus of attention this month.

  • Jacket - The TOP Ranking of Menswear
    Data Reports

    2024-03-11 5423

    Jacket - The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.

  • Knitwear -- The Data Analysis of E-Commerce Men's Knitwear in February
    Data Reports

    2024-03-06 4773

    Knitwear -- The Data Analysis of E-Commerce Men's Knitwear in February

    Among the top 10 best-selling men's sweater and pullover e-commerce products this month, the most popular men's sweater and pullover styles are dominated by fashion and leisure, as well as business and leisure. Among them, jacquard design, cable technique, and other elements are the main design elements of pullover styles, with a relaxed and loose fit and a straight fit as the main style.

  • Denim -- The TOP Ranking of Menswear

    2024-03-06 4698

    Denim -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's denim downloads from POP1 to February, denim jackets and jeans are the most popular items in the new season of denim market development, mainly slim fit silhouettes, accounting for 42%, with coach jackets and casual hooded jackets as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of using waste soil, mud, dyeing, fading, and washing techniques to make old clothes increasing, accounting for 31% of the total; With the transition period from season to season, white and yellow denim styles are also receiving more and more attention, accounting for 23%; The zipper design and heterogeneous splicing of decorative details each account for 14% and 26%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of men's denim styles.

  • Polo Shirt -- The TOP Ranking of Menswear
    Data Reports

    2024-03-05 8715

    Polo Shirt -- The TOP Ranking of Menswear

    Based on the analysis of the top 100 men's polo shirt downloads from POP1 to February, the design field of men's polo shirts has mainly shown a trend of business style, single item fashion, and sportiness in the past two months. At the level of design elements, Mini embroidery, textured collar, patterned collar, linear embellishments, contrasting color stitching, three-dimensional small labels, and ribbon design have all become important carriers for promoting the upgrading, iteration, and personalized expression of the men's polo shirt market.

  • Knitwear -- The TOP Ranking of Kidswear
    Hot

    2024-03-04 4950

    Knitwear -- The TOP Ranking of Kidswear

    Based on the top 100 children's sweater products downloaded by users in February 2014, we can see that in the past month, the children's sweater market has shown a high level of attention to designs such as college style, hollowed out texture, casual stripes, cartoon illustrations, and letter jacquard. Next, we will conduct a detailed analysis of these styles and details.

  • Pinterest Predicts Fashion & Beauty Trends for 2024
    Hot Data Reports

    2024-03-04 41611

    Pinterest Predicts Fashion & Beauty Trends for 2024

    Each year, Pinterest releases a trends prediction report based on the most popular saves and searches on the platform by over 482 million users. The Pinterest Predicts annual trend report offers unique insight on the biggest trends in over 20 categories including fashion, beauty, travel, celebrations, well-being, home, parenting, financial services and more.

  • Positioning Pattern -- The TOP Ranking of Womenswear

    2024-03-04 25238

    Positioning Pattern -- The TOP Ranking of Womenswear

    The POP trend data for February shows that the popular pattern elements for this quarter mainly include animals, smiling faces, bows, and butterflies. The style of these elements tends to be cartoonish and cute, as well as romantic and sweet.

  • Trendy Outdoor -- The TOP Ranking of Sports in February
    Data Reports

    2024-03-04 29462

    Trendy Outdoor -- The TOP Ranking of Sports in February

    Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.

  • Overcoat -- The TOP Ranking of Womenswear

    2024-02-28 7624

    Overcoat -- The TOP Ranking of Womenswear

    Based on the user download data of POP in February, the analysis of the top 100 women's overcoats shows that in the past month, the focus of the overcoat market has mainly been on the new Chinese and simple European styles; especially, the attention to the new Chinese style has significantly increased. In terms of design, the shirt-style silhouette has become more popular, and the popularity of edge decorations in details has also increased.

  • Underwear -- The TOP Ranking of Womenswear in February
    Data Reports

    2024-02-28 13301

    Underwear -- The TOP Ranking of Womenswear in February

    This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

  • Knit Cardigan -- The TOP Ranking of Women's Knitwear in February
    Hot

    2024-02-28 17945

    Knit Cardigan -- The TOP Ranking of Women's Knitwear in February

    Based on the analysis of the top 100 women's sweater and cardigan data on user downloads, we found that women's sweater and cardigan styles with a small fragrance and a minimalist style have attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. The pattern design of casual stripes is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • Positioning Pattern -- The TOP Ranking of Menswear
    Data Reports

    2024-02-28 25163

    Positioning Pattern -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from January to February, the popularity of text combination patterns is still high, and cute animal patterns can be given special attention; American casual letters and diverse badge patterns are still popular among consumers. The design of sports patterns is mainly based on the combination of text and rhythmic lines.

  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 6275

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Underwear -- The Data Analysis of Womenswear E-Commerce in February
    Data Reports

    2024-02-23 19551

    Underwear -- The Data Analysis of Womenswear E-Commerce in February

    -The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.

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