Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
T-shirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' T-shirt. Smart casual and J-Korea are the two main styles in this two months, followed by emerging design style. Letter, animal and plant&flower are the main pattern elements. Besides, positioning printing occupies the most proportion among crafts, followed by ruffle. Compared with the past seasons, bow and embroidery attract more attention.
Sweatshirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in January and February, we list out this TOP ranking of girls' sweatshirt. Compared with the data during August to September, J-Korea style has a large improvement, while smart casual and emerging design styles decrease rapidly. Animal and letter are the main pattern elements. And combined multiple elements becomes the normality. Ruffle, splicing and embroidery are the main crafts in these two months.
Midi Trousers -- The TOP Ranking of Menswear
According to the data analysis of POP users in January, athleisure and workwear styles are still the main styles of trousers design. Loose straight tube and sports leggings are the key silhouettes. Stitching, leg design and side-seam decoration are the important details in January. Besides, the A/W 21 men's trousers of Sacai are noteworthy.
Dress -- The TOP Ranking of Girls' Wear
This Top ranking of girls' dress is based on the statistics of users' interactive data of browsing and searching in January. J-Korea and smart leisurely styles occupy the most parts in January, followed by the rising emerging design style. Chinese and preppy style have lower proportions. A-line, H-line, X-line and O-line constitute the main dress silhouettes. A-line occupies the biggest proportion. Influenced by the A-line, pleating is the most popular craft, followed by decorative ruffle.
T-Shirt -- The Top Ranking of Womenswear
The Top Ranking of Womenswear
Shorts -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's shorts by the POP users in December, the smart casual style occupies 18% and the proportion of athleisure style is slightly lower than last month. The business leisure style still maintains its market share. The tailored shorts and sweatpants are the main silhouettes. Splicing is the key craft trend this season.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Denim Markets
This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.
Pullover -- The Top List of Kid's Knitwear
This Top list of girls' pullover is based on the data analysis of users in December. Smart casual style and J-Korea style are the main styles this month. Animal and letter elements are popular in the pattern category. And jacquard occupies the biggest proportion in craft category, followed by special stitch and embroidery.
The Annual Top Ranking List of Brands -- The Comprehensive Analysis of Women's Underwear/ Loungewear
According to the research and download data of our users, we release our Top30 brand ranking and select six of the most popular brands and keywords for recommendation.
Jackets -- The Top List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.
Sweatshirts & T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts and T-shirts in November, fashion leisure style holds a high proportion; street fashion brands ascend slightly; the athleisure style declines a little. Patterns still feature letters, while figures, animals and geometric shapes occupy equal parts, adding more elements to sweatshirts and T-shirts. Deconstruction and splicing are eye-catching, but the difference is that there are more styles which deconstruct and reorganize varied items. This smart technique shows diversity of garments.
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in November, J-Korean style and fashion leisure style are mainstreams in the month. Street fashion brands like rockyroad and AB and emerging designer brands such as Viciusss and iplant account for small parts. Letters hold a half, followed by animals. Splicing remains the key craft; applique decorates styles; embroidery declines.
Pullovers -- The TOP List of Men's Knitwear
The top list of men's pullovers is ranked according to interactive data analysis in November. Business style takes up a large percentage of 71%, while fashion leisure style declines and holds only 23%. Business leisure pullovers take on a young and funky trend, so pattern changes attract much attention. Letters show obvious growth in pullovers. They decorate placements or work with other patterns to present lavish visual effects. As for crafts, jacquard, as the main form of pattern, is the most widely used technique. This report starts from jacquard patterns to analyze design changes of men's pullovers.
Suits -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's suits in October, business leisure style holds 53%, followed by fashion leisure and rune arts. Accessories feature metal materials. Plant and flower patterns stand out in patterns. Details on the neckline and plackets become the focus this season.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from September to November, simple and sophisticated style, rune arts and workwear style stand out, and business leisure style gains the most attention. Fitted trousers are the most salable, holding the largest part. The slightly loose tapered trousers are the most frequently downloaded, followed by well-fitting straight tailored pants. Compared with last year, workwear trousers decline, but knots and color-blocking remain key designs. Designers prefer check fabric and pleats.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats in November, simple and sophisticated style and fashion leisure style are main styles. Simple waisted shape and A-line shape are mainstreams, while straight silhouette declines a little. Piping emerges and holds a certain place in the market. Splicing and deconstruction still gain much attention.
The Analysis of 2020 Tmall Double 11 Underwear and Loungewear
In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.
Shorts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shorts in October, the athleisure style holds 20%, followed by workwear style and street fashion brands. Drawstring and webbing are key accessories. Letters, plants and flowers are main patterns. Waist designs are extended, which is a key trend this season.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.
Mid-Length Trousers -- The TOP List of Boys' Wear
The top list of boys' trousers is ranked based on data analysis in October. Fashion leisure and J-Korean style are main styles; workwear style declines; rune arts hold a small part. Letter and animal prints dominate, with splicing, deconstruction and hand-made 3D decorations to bring diversified designs.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets from October to November, young lady style puffa jackets ascend a little, but simple and sophisticated style is still a main style. Down jackets remain a key silhouette, and waisted silhouette may be replaced by the straight shape. Practicality drives the use of ties and drawstrings, and inclusivity also stands out. Splicing remains key.
Sweatshirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' sweatshirts from August to October, fashion leisure style is a main style, and designer style shows an obvious growth. Letters occupy a high percentage, followed by animals. As for crafts, ruffles, crafted decorations and splicing all stand out.
Pullovers -- The TOP List of Womenswear
The top list of young lady style knitwear is drawn according to interactive data analysis and professional market research. Fashion leisure style makes up 71%; sweet young lady style holds a small part but shows clear growth; individualized and cool style is a niche style and holds the least proportion. Young lady style knitwear features pattern designs. Flowers, letters and animals are the most frequently used. Lovely cartoon animals or freehand animals ascend, with jacquard as the main craft. Therefore, combination of jacquard with other crafts will be more prevalent, and combo of embroidery with jacquard is the hottest. Stitches aim to display layer changes.
Dresses -- The TOP List of Girls' Wear
This TOP list is drawn according to downloading data of POP users in October. J-Korean style and folk style rise obviously, while emerging designer style declines. For patterns and crafts, flora and frills gain much more attention. Others keep steady.