Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Suits -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's suits in October, business leisure style holds 53%, followed by fashion leisure and rune arts. Accessories feature metal materials. Plant and flower patterns stand out in patterns. Details on the neckline and plackets become the focus this season.
2020 Double 11 Consumer Big Data Trends Analysis
Influenced by this pandemic, consumers' habits change greatly, and live streaming is increasingly growing. In the activity of 2020 Double 11, consumers are unprecedentedly passionate about shopping. New formals and modes keep emerging, which contributes to the rise of new products and renews shopping experience. POP joins hands with Lingxi Industry AI Platform to make a comprehensive analysis of data of Taobao 2020 Double 11 from three perspectives of reason of popular styles, trends and key strategies. And a specific case is given each.
Trousers -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's trousers from September to November, simple and sophisticated style, rune arts and workwear style stand out, and business leisure style gains the most attention. Fitted trousers are the most salable, holding the largest part. The slightly loose tapered trousers are the most frequently downloaded, followed by well-fitting straight tailored pants. Compared with last year, workwear trousers decline, but knots and color-blocking remain key designs. Designers prefer check fabric and pleats.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats in November, simple and sophisticated style and fashion leisure style are main styles. Simple waisted shape and A-line shape are mainstreams, while straight silhouette declines a little. Piping emerges and holds a certain place in the market. Splicing and deconstruction still gain much attention.
The Analysis of 2020 Tmall Double 11 Underwear and Loungewear
In the post epidemic era, China's economy has entered a positive growth track. Compared with previous years, the "double 11" shopping carnival seems to have a different feeling. Big data of Baidu search shows that in 2020, the overall search heat of "double 11" rose 263% compared with the same period of the previous year, ushering in explosive growth. In this platform war, the endless sale tips have led to a more specific calculation of "data" seized by each platform. What are the "Double Eleven strategies" and "Double Eleven tips" etc. And there are also other topics on the top5 of popular netizens search.
Shorts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's shorts in October, the athleisure style holds 20%, followed by workwear style and street fashion brands. Drawstring and webbing are key accessories. Letters, plants and flowers are main patterns. Waist designs are extended, which is a key trend this season.
Shirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.
Mid-Length Trousers -- The TOP List of Boys' Wear
The top list of boys' trousers is ranked based on data analysis in October. Fashion leisure and J-Korean style are main styles; workwear style declines; rune arts hold a small part. Letter and animal prints dominate, with splicing, deconstruction and hand-made 3D decorations to bring diversified designs.
Puffa Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's puffa jackets from October to November, young lady style puffa jackets ascend a little, but simple and sophisticated style is still a main style. Down jackets remain a key silhouette, and waisted silhouette may be replaced by the straight shape. Practicality drives the use of ties and drawstrings, and inclusivity also stands out. Splicing remains key.
Sweatshirts -- The TOP List of Girls' Wear
According to data analysis of top 100 downloaded girls' sweatshirts from August to October, fashion leisure style is a main style, and designer style shows an obvious growth. Letters occupy a high percentage, followed by animals. As for crafts, ruffles, crafted decorations and splicing all stand out.
Pullovers -- The TOP List of Womenswear
The top list of young lady style knitwear is drawn according to interactive data analysis and professional market research. Fashion leisure style makes up 71%; sweet young lady style holds a small part but shows clear growth; individualized and cool style is a niche style and holds the least proportion. Young lady style knitwear features pattern designs. Flowers, letters and animals are the most frequently used. Lovely cartoon animals or freehand animals ascend, with jacquard as the main craft. Therefore, combination of jacquard with other crafts will be more prevalent, and combo of embroidery with jacquard is the hottest. Stitches aim to display layer changes.
Dresses -- The TOP List of Girls' Wear
This TOP list is drawn according to downloading data of POP users in October. J-Korean style and folk style rise obviously, while emerging designer style declines. For patterns and crafts, flora and frills gain much more attention. Others keep steady.
Popular Items in the Year -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in almost one year, this report ranks top 12 items and their top 10 styles, and concludes hot elements to provide the latest market trends, just for designers' reference. From the chart we can see T-shirts rank the first, followed by sweatshirts.
Trench Coat--The TOP List of Menswear
According to data analysis of TOP 100 men's trench coats downloaded by users in October, fashion casual and sports casual items have been attracting increasing attention from customers. In terms of silhouette,the mock layer and the parka are the main silhouettes. The top 100 men's coat also covers some detachable designs. Side slit is a new design direction. In addition, functional designs remain popular in market.
Sweatshirts and T-shirts -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's sweatshirts in September, fashion leisure style dominates, while street fashion brands and athleisure style decline. For patterns, stripes gain much attention and will be a key design element. Letters and figures add more highlights to T-shirts and sweatshirts. As for crafts, deconstruction and mixed materials are main designs. Attention should be paid to splicing knitted fabrics and varied materials.
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts from mid-September to mid-October, the young lady style is almost as the same as simple and sophisticated style which holds 44%, and OL style dresses gain more and more attention. The waisted silhouette is dominant, and asymmetric details draw much attention.
Puffa Jackets -- The TOP List of Boys' Wear in Quarter 3
According to data analysis of TOP 100 downloaded boys' puffa jackets from July to September, compared with August, fashion leisure style declines; J-Korean style returns back; outdoor sports style grows a little. Letters and animals are key patterns. Textured patterns show a momentum of return. Splicing and quilting remain key crafts. Crafted decorations mixing with designer brands' concepts deliver a stronger sense of design.
Cardigans -- The TOP List of Women's Knitwear
The top list of women's cardigans is ranked based on users' downloading and interactive data in the third quarter. Simple and sophisticated style ranks the first to 71%; young lady style grows; fashion leisure style takes up the least. Fine-gauged or heavy-gauged stitches show lavish changes. Embroidered flowers remain important for cardigans, mainly on young lady style cardigans. Plackets are more exquisite. H-line shape is a key silhouette for the lady style, ideal for commute. Long cardigans are also non-negligible.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in the month, fashion leisure style declines, while business leisure and athleisure style return. Reversible designs and detachable multifunctional details are functional and practical. For crafts, modern quilting and placement splicing become the focus.
Leather and Fur Clothing -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, simple and sophisticated style (declining than last month) and athleisure style (increasing) account for a large proportion. Jackets remain the main item. Leather coats still dominate. And influenced by seasons, all wool and parkas ascend.
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in the month, fashion leisure and outdoor fashion draw constant attention, while street fashion brands decline a little. Letters are main patterns, and landscape-like patterns increase. For silhouettes, vests and down jackets stand out. For crafts, splicing underlines mixed materials and color-blocking; special quilting becomes the focus; webbing enriches details and take up a small part.
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
T-shirts -- The TOP List of Menswear
According to data analysis of top 100 downloaded men's T-shirts in August, fashion leisure style holds a large proportion, while street fashion brands decline. Embroidery rises, and self-cloth splicing stands out. Brands' logos still gain much attention, and renewed logos increase.
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from August to September, the simple and sophisticated style dominates and grows. The young lady style and fashion leisure decline compared with last month. The waisted silhouette slightly increases. Instead of crinkles, users pay more attention to splicing and decorative edges.