ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Dresses -- The TOP List of Womenswear

    2020-01-16 44022

    Dresses -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

  • Overcoats -- The TOP List of Menswear
    Data Reports

    2020-01-15 6999

    Overcoats -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.

  • The Analysis of TOP 50 Menswear Brands in 2019
    Data Reports

    2020-01-14 19692

    The Analysis of TOP 50 Menswear Brands in 2019

    This report concludes the data of hot brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of style, craft and detail. Street fashion brands are still warmly welcomed by the market. However, influenced by the customized service of international brands, this street style will become more superior. The rise of Chinese brands has also laid a solid foundation for the transition from "made in China" to "created in China". The sportif style will occupy the market with its powerful momentum.

  • TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    2020-01-12 10408

    TOP 30 -- Hot Brands of Women's Leather and Fur in 2019

    Based on users' browsing and search interactive data in 2019, we rank the TOP 30 brands list of women's leather and fur of the year, and recommend brands with high attention and key designs to help with the development of leather and fur. In the TOP 30 list, luxury brands rank the top, and other brands like Hermes, Guccid and Bottega Veneta also gain much attention with their exquisite details. Designer brands like DROME and STAND also gain more recognition with the simple, practical and novel designs. Leather brands like BALLYHUANGHOU and LOOR use bold and creative designs, and also gain much attention.

  • The Analysis of TOP 20 Menswear Designer Brands in 2019
    Data Reports

    2020-01-10 34430

    The Analysis of TOP 20 Menswear Designer Brands in 2019

    This report concludes the data of hot designer brands in 2019, ranks the top list according to market heat and topicality, and analyzes from perspectives of element, detail and item.

  • TOP 30 -- Hot Brands in Kidswear Retail Market in 2019
    Data Reports

    2020-01-09 62231

    TOP 30 -- Hot Brands in Kidswear Retail Market in 2019

    According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

  • Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
    Data Reports

    2020-01-09 47387

    Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands

    The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

  • Sweatshirts -- The TOP List of Menswear
    Data Reports

    2020-01-09 17551

    Sweatshirts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's sweatshirt of POP users in December, the athleisure style holds the largest proportion, 30%, followed by the fashion leisure style and street fashion brands. Splicing takes up the largest proportion, 16%. In terms of accessories, color-blocked stripes and fun hood are warmly welcomed by the market.

  • Leather and Fur Clothing -- The TOP List of Menswear

    2020-01-07 21296

    Leather and Fur Clothing -- The TOP List of Menswear

    The TOP list of men's leather and fur clothing is ranked by interactive downloading data of POP users. In the list, men's leather and fur clothing is dominated by business leisure and fashion leisure. Compared with other items, jackets are still dominant. In the end of the year, the nick garment is less heated, while leather coats and jackets get hot. Influenced by the warmer climate, thin puffa jackets grow a little, while the heavy shearling decreases a little.

  • Mid-length Trousers -- The TOP List of Menswear
    Data Reports

    2020-01-07 17329

    Mid-length Trousers -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.

  • Shorts -- The TOP List of Menswear
    Data Reports

    2020-01-03 54707

    Shorts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's shorts of POP users in December, the athleisure style holds the highest proportion of 27%, followed by street fashion brands and fashion leisure style. For silhouettes, the loose Bermuda shorts hold the largest part, 11%, followed by track shorts and suit shorts. Sportif buckle and elastic drawstring take up a large proportion.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 79775

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Popular Items in The Second Half of 2019 -- The TOP List of Womenswear
    Data Reports

    2019-12-30 66859

    Popular Items in The Second Half of 2019 -- The TOP List of Womenswear

    According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

  • Sweatshirts -- The TOP List of Boys' Wear
    Data Reports

    2019-12-24 68849

    Sweatshirts -- The TOP List of Boys' Wear

    According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.

  • Trench Coats -- The TOP List of Menswear
    Data Reports

    2019-12-24 48391

    Trench Coats -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's trench coats in November, business leisure style takes up the largest proportion of 27%, followed by the athleisure style (14%) and fashion leisure style (13%). And the workwear style holds 10%. The hooded style holds the most proportion of 18%, followed by girdle (13%), lapel (11%) and stand collar (6%). Fabrics are mainly the protective functional fabrics, holding 24%.

  • The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    2019-12-23 64273

    The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear

    According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

  • Puffa Jackets -- The TOP List of Menswear
    Data Reports

    2019-12-20 60191

    Puffa Jackets -- The TOP List of Menswear

    According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

  • The Dress -- The TOP List of Womenswear

    2019-12-20 70897

    The Dress -- The TOP List of Womenswear

    According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.

  • Overcoats -- The TOP List of Womenswear

    2019-12-18 75887

    Overcoats -- The TOP List of Womenswear

    According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

  • Leather and Fur -- The TOP List of Womenswear

    2019-12-18 57560

    Leather and Fur -- The TOP List of Womenswear

    The TOP list of women's leather and fur clothing is ranked according to the interactive data of POP users. In the list, the athleisure and simple & sophisticated style are dominant; jackets still dominate in items; puffa jackets decline. Influenced by the climate, nick garment gains less attention, while overcoats get more attention compared with last month.

  • Jeans -- The TOP list of Menswear
    Data Reports

    2019-12-17 51019

    Jeans -- The TOP list of Menswear

    According to the data analysis of TOP 100 downloaded men's jeans of POP users in November, the fashion leisure style holds 20%; the street style holds 14% and the workwear style takes up 17%. The well-fitting trousers occupy the largest part, 23%, followed by workwear trousers (18%), straight trousers (13%) and tampered trousers (8%). In terms of crafts, splicing and applique still take up a large part, while the distressed craft is 5%.

  • Sweatshirts -- The Top List of Womenswear

    2019-12-13 84617

    Sweatshirts -- The Top List of Womenswear

    According to the interactive data analysis of POP users, the Top list of sweatshirts is ranked. The avant-garde brand is dominant although it declines to 36%. The fashion and leisure style grows to 29%, while the young lady style drops to 23%. In terms of patterns, letter is dominant, followed by cartoon. Color-blocked strip printing has a sharp growth. For crafts, deconstruction and splicing take up the highest proportion of 37%, followed by cutout (19%) and drawstring (11%).

  • T-shirts -- The TOP List of Menswear
    Data Reports

    2019-12-10 83189

    T-shirts -- The TOP List of Menswear

    According to the data analysis of TOP 100 downloaded men's T-shirts of POP users in November, the fashion leisure and street fashion brands decline compared with October, while the athleisure style has an obvious growth. Texts and figures are dominant in patterns, but they decrease. Printing is still dominant, followed by splicing. The market still focuses on big brands and fashion brands. Chinese fashion brands also rise and return. Text and printing are still necessary. Pockets and deconstruction gain more attention in November.

  • Jackets -- The TOP List of Boys' Jackets
    Data Reports

    2019-12-07 70540

    Jackets -- The TOP List of Boys' Jackets

    Boys' jackets always draw much attention. The TOP list is ranked according to the interactive downloading data analysis of POP users in a month. The fashion leisure style is the top 1 of 28%, followed by the J-Korean style of 24%. Key patterns are letters and animals. Splicing is the highest, holding 30%. For the past month, clients pay the most attention to boys' jackets in China, holding 59%. The second is J-Korean brands, 27%. And Europe, America and other regions take up 14%. Clients also pay attention to commercial photos. In the TOP 100 styles, 12% of wholesale commercial photos come from Zhili, 2% from Hangzhou. (The data is from 2019.11.08-12.07.)

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