Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Suit -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.
Midi Pants -- The TOP Ranking of Girls' Wear
According to the analysis of interaction data of POP users in April, J-Korea and smart casual are the main styles. Letter and animal are the key elements of pattern. Positioning printing, splicing and local decoration are the noteworthy details.
Suit -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's suit of POP users in March and April, youthful elegancy(22%), simple sophistication(63%) and smart casual(15%) are the noteworthy styles. Influenced by the popularity of simple sophistication style, X-line and H-line are the most applied silhouettes. The proportion of waist lacing also increases a lot.
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
Underwear -- The TOP Ranking of Womenswear
According to the interaction data of POP users in March, the searches of lingerie and corset increase a lot, which reflects that consumers are paying more attention to comfort and functionality. Lace occupies the biggest proportion among all the design elements, and the application of lace edging also becomes popular, which is presented in more delicate and diversified styles.
Shirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.
Digital Fashion Report -- Lyst&The Fabricant
Fashion's digital transformation is accelerating. Over the past year, brands have experimented with radical technologies and engaged with new platforms – whether it's gaming, 3D fashion or virtual models – in an attempt to connect with next-gen fashion lovers. In this report, global shopping platform Lyst digs into fashion's newest frontiers. They analyzed how the digital shifts in the industry are affecting consumer behavior by combining search metrics from over 100 million annual shoppers, Google data, social media tracking and press coverage generated over the past 12 months. In the sections ahead, Lyst & The Fabricant explore how gaming opened a whole new world of opportunity for brands. How influence in the age of the digital avatar is changing. While understanding digital fashion buyer personas and discovering what the future holds for fashion tech. Ultimately, their research shows that consumer attitudes towards virtual fashion experiences are rapidly changing in the current climate.
Overcoat -- The TOP Ranking of Menswear
According to the data analysis of TOP 100 downloaded men's overcoat in March, smart casual and business fashion items occupy bigger proportions. And the avant-garde designs appear more on catwalks. Oversized and straight tube are the main silhouettes, and waisted design occupies a little part. The eye-catching broad shoulder design improves the volume and strengthens the masculine power.
Loungewear -- The TOP Ranking of Womenswear
According to the data analysis of TOP 100 downloaded women's loungewear in March, simple sophisticated style still dominates. The proportion of printed knit decreases. And because of the transition of seasons, strappy items are also under a rising trend.
Shorts -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's shorts in March, workwear and sport styles are still the mainstream. Breeches is the major silhouette. Monochrome loose shorts provide wearer with a comfortable daily wearing condition.
Midi Trousers -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.
Dress -- The TOP Ranking of Womenswear
According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.
Fur and Leather -- The TOP Ranking of Womenswear
According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of POP users in March, flower element still dominates the all-over pattern of womenswear. And vector flower pattern has become a trendy element in the markets of last month. Pastoral floral pattern is also popular. Besides, the proportions of modern geometric shape and line-drawing increase.
Down Jacket -- The Menswear Top Ranking
According to the download data of POP users in March, long cotton down and padded coat are attractive for their details and designs. Heterogeneous splicing and layered process show more individualized expression. In detail, pocket change is still the noteworthy point. Different structural designs and textural contrasts are used to enrich the pocket design.
Windbreaker -- The TOP Ranking of Womenswear
According to the download data analysis of POP users in March and April, simple sophistication is the main style for trench coat. And the proportion of smart casual style improves. Waisted X-line is the most popular silhouette, followed by H-line silhouette. Besides, splicing is the major craft, especially the splicing of knit and trench coat.
Midi Trousers -- The TOP Ranking of Menswear
According to the data analysis of POP users in March, business leisure and workwear are the most popular trousers styles this season. Athleisure and smart casual styles are also noteworthy. Leg changes and the details on waist and pockets provide novel design points to trousers. The splicing of vivid color blocks is used widely this month.
Popular Items in the First Quarter -- The Comprehensive Analysis of Men's Knitwear
According to the interaction data of POP users in the first quarter of 2021, we analyse men's knitwear style and item. Business leisure style(43%) occupies the most but decreases a little compared with previous years. The proportions of sports leisure(13%) and smart casual(30%) improve. Pullover(52%) is the most popular item. Influenced by the development season, the attention to T-shirt and Polo shirt enhances. Because of the rise of smart casual and sports leisure styles, cardigan and hoodies both occupy over 10%.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.
Sweatshirt -- The TOP Ranking of Womenswear
According to the TOP100 women's sweatshirt download data of POP users in February to March, smart casual is still the main style. And the proportion of youth elegancy rises. Letter is the most popular pattern, which is mainly presented by embroidery. Deconstruction craft on sweatshirt is continuously attracting consumers in the recent month.
Trousers -- The TOP Ranking of Womenswear
According to the download data of POP users in February, simple and casual style and classic denim style are the main noteworthy styles among TOP100 women's trousers. The splicing at side seams is the most important details, and vintage flower pattern is a notable highlight.
POLO Shirt -- The TOP Ranking of Menswear
According to the download data of POP users in February, we make this TOP 100 ranking for popular men's POLO shirt. The proportions of smart casual and business fashion styles are close, and the proportion of athleisure style has been increased. Large-scale color-blocking splicing is the main craft to present sports style. And the fine embroidery decoration on collar is extremely delicate. Small size decorative Logo label is an outstanding detail on business POLO items.
Shirt-- The TOP Ranking of Menswear
According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.
Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear
According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.