Based on customer search and interaction data, the top 10 popular men's sweater styles from April 12th to May 12th were compiled and summarized. Among the top 10 sweaters favored by designers, the focus was on business casual style, with the use of stripes and knitting techniques enriching the style's details. In jacquard patterns, the emphasis was on pattern design and visual color presentation.

According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.

Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.

The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

According to data analysis of the TOP100 downloaded kidswear patterns from POP Fashion's March-April 2023 data, the most popular pattern elements are as follows: quirky animals still make up the largest proportion at 35%, with the most popular animal species being rabbits, dinosaurs, and dogs, presented in a humorous and amusing graphic style. The second most popular pattern element is letters, which vary greatly in form and crafts. With the arrival of summer, energetic sport and geometric patterns are on the rise, while technology-inspired patterns, though not high in proportion, are also trending upward.

According to the data analysis of the TOP100 allover-printed kidswear downloaded by users in the past two months from March to April 2023, the most popular pattern elements are as follows: the cute animals still occupy the largest proportion, accounting for 35%. Among them, the most popular species are rabbits, elephants, and dinosaurs, and the attention of birds has increased slightly. Secondly, the dinosaur accounts for 21%, and the proportion of rabbits as the zodiac pattern this year has increased. The proportion of checks has not changed much, while the proportion of floral patterns and watercolor style has significantly increased.

Based on the analysis of the TOP 100 women's pants downloads by POP Fashion users in February to April, this month's women's pants are mainly focused on the smart casual styles, with many using high-waisted designs for both fashion and practicality. Functional pockets add a workwear touch to the casual style, while pleating, waist accessories, and leg decorations are more statement-making.

Sweatpants -- The TOP Ranking of Womenswear

Based on interactive data and market researches, POP Fashion figures out the most popular pattern elements for womenswear in January: Digital Art(27%), Heart(24%), Bunny(20%), Smiley(17%) and Words(12%).

Based on interactive data and market researches, POP Fashion figures out the most popular styles in the market. Smart Casual(44%) is the most welcoming style in October to December, featuring loose fits, color blocking, outdoor details, preppy colorways and digital prints. J-Korea(20%) focuses on plackets and fancy quilting. Mature & Elegant(12%) offers slim fits and fine techniques. Minimalist(8%) is a style that values practicality. Youthful(6%) reveals more details and accessories.

According to the data analysis of POP Fashion from December 2022 to January 2023, Smart Casual is the most popular style, followed by Business Leisure and Athleisure. Color blocking, patch pocket, waist design and leg opening are the most noteworthy details. The roomy straight silhouettes cover the leg lines and offer a comfortable dressing experience.

2022 Annual TOP Outdoor Activewear Brand

Based on the annual user searches and interactive data in 2022, POP Fashion figures out 30 hottest brands and relative keywords in the denim industry. Big names as Diesel and Dsquared2 take the top places. Designer brands, such as Evisu, INXX and Ader error, offer noteworthy fashion details. Chuu. - the hot Korean fashion brand - combines girlish designs with denim to attract consumers.

2022 Annual TOP Athleisure Brand

According to the TOP100 downloaded men’s shirts in November and December, Smart Casual and Business Leisure are the two most popular styles. Patchwork, pocket embellishment and the design of neckline and placket are the noteworthy details. Classic checks & stripes and allover prints are the welcoming pattern elements.

With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.

According to TOP100 downloaded kids’ positioning patterns in October and November, Cartoon Animal(32%) dominates the ranking, especially rabbits, dinosaur & crocodile and bear; Childlike Words(12%) combines positive phrases with smileys, flowers and sun; sportif patterns and Chinese characters are also trending upward.

According to the TOP100 downloaded kids’ sweatshirts in November and December, Fashion Sporty and Korean Style are the mainstreams. Graphic design expresses childlike illustrations and tells stories. Chinoiserie elements are still trending upward. 3D ornaments welcome the Christmas Day and the New Year.