Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
All-over Printing -- The TOP Ranking of Womenswear Pattern
According to the TOP100 downloaded womenswear all-over patterns in September, romantic & natural patterns(55%) occupy the most, followed by minimalism(20%) and streetwear(25%) styles. To the contents of pattern, plant & flower, letter, check, and artistic elements are shown the most, especially flowers and letters; popular checkerboard is fused with distortion and letters for updating. All-over patterns are mainly presented by digital printing and direct spraying.
Jacquard Pattern -- Q3 2021 TOP Ranking of Men's Knitwear
According to the interactive data of POP users and researches, we made this TOP10 list about knitwear pattern in Q3 2021. We can see that letters and brand logos are still the popular elements. Geometric shapes have been more noteworthy in the third quarter. Checkerboard, round dots and distorted argyles are the core points. Notably, paisley pattern is ranked as the TOP9, which draws our attention.
Underwear -- The TOP Ranking of Womenswear
Based on the interactive data and market researches of POP users in August, sets and bras are searched the most. More and more consumers start to pursue underwear in set. Healthy, comfortable seamless bra still occupies a higher proportion. Being both good-looking and practical has become a trend for underwear. More comfortable, eco-friendly fabrics and multi-function designs are integrated into underwear.
Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear
According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.
Puffa Jacket -- The Top Ranking of Womenswear
According to the interaction data and download amount of POP users in August and September, youthful elegancy(33%) has been the most popular style. H-line silhouette is mainly presented in a length of 65cm. In craft, heterogeneous splicing and deconstructed splicing both present the design taste of splicing.
Placement Pattern -- The Top Ranking of Womenswear
According to the TOP100 downloaded placement womenswear patterns of POP users in August, streetwear style(45%) takes the biggest part of the market, followed by minimalist styles(30%) and romantic natural styles(25%). Plant & flower, animal, shape and cartoon character are the elements for pattern design, and the most popular heart and bear are presented in an innovative way. Cartoon IPs are still loved by most lux brands. These placement patterns are mainly presented by digital printing and direct spraying.
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users from July to August, youth elegancy, simple sophistication and elegant lady are the main styles. Simple sophistication keeps its position, while elegant lady has attracted more attention. The neat tailoring of H-line and X-line is rather noteworthy. Splicing continues to be the main craft of overcoat in this month.
Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.
Cardigan -- The TOP Ranking of Women's Knitwear
Based on the interactive data of POP users and the professional market research, elegant lady(27%) is the most popular style in this month, followed by smart casual(13%) and youthful lady(14%). In the silhouette design of cardigan, loose boxy must be the main silhouette, while tie-waist cardigan is shown frequently in elegant lady styles. Stitching and splicing are the two most noteworthy crafts in this month.
Pattern -- The E-commerce TOP Ranking of Womenswear
The data analysis of this TOP pattern report is according to the sales volume and keywords(from July 1 to July 31) on Tmail and Taobao. We can see that top three pattern elements take three fourths of the market: floral print(36%) occupies the most proportion, followed by check(26%) and stripe(13%).
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's sweatshirts of POP users in July, streetwear brand(25%) and smart casual(32%) are still the dominating styles. Rune art(10%) keeps the proportion, while athleisure style(8%) has decreased a little. Craft pays attention to the deconstructed splicing, which endows clothing with more possibilities.
Athletic Sweatshirt -- The Quarter TOP Ranking of Menswear & Womenswear
Based on the interactive data of POP users and professional market analysis, athletic sweatshirt is rather noteworthy in this quarter. Heterogeneous splicing(28%), cropped design and protective high neck(22%) are the key design points.
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.
Fur & Leather -- The TOP Ranking of Menswear
Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.
Middle Length Pants -- The TOP Ranking of Girls' Wear
Based on the interactive data of POP users in July, J-Korean and smart casual are the major styles; letter and geometric shape are the main elements; positioning printing, color blocking and placement decorations are the noteworthy detail crafts.
Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.
Denim -- The Top Ranking of Womenswear
Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.
Placement Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded placement patterns of menswear from June to July, streetwear brand(45%) occupies the most proportion, and retro college(12%) has drawn attention once again. Letter, shape and cartoon character are the most noteworthy pattern elements. The combination of embroidery and printing and applique are the major crafts.
Suit -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.
Placement Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
Yoga Pants -- The Quarter TOP Ranking of Women's Item
According to the data analysis of TOP100 downloaded yoga pants in the first half of 2021, seamless knitted pants take 20% of the market, which shows that seamless process has been penetrated deeply into sportswear. In detail, linear design, gauze splicing and hollow out are the key points.