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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Training Clothing -- The TOP Ranking of Sportswear
    Data Reports

    2023-08-31 40955

    Training Clothing -- The TOP Ranking of Sportswear

    Based on customer search and interaction data, we have compiled the top 10 trending styles for men's sportswear and training from February to August. Among the top 10 preferred sportswear and training styles by designers, international brands such as BOGNER, Y-3, and Emporio Armani EA7 are more popular. Key focus areas for sportswear and training include mesh fabric, seamless taping, pocket design, seamless knitting, and reflective elements.

  • SHEIN -- July 2023 Data Analysis of Women's Swimwear E-commerce

    2023-08-11 42096

    SHEIN -- July 2023 Data Analysis of Women's Swimwear E-commerce

    Our POP Market Research team conducted an analysis of SHEIN USA's 2023 Spring/Summer swimwear and beachwear collection. We focused on three modules: the top styles in each category, key elements in new arrivals, and a summary with recommendations for expansion.

  • Yoga Fitness -- The TOP Ranking of Womenswear
    Data Reports

    2023-08-09 52030

    Yoga Fitness -- The TOP Ranking of Womenswear

    Based on customer search and interaction data, here are the top 10 trending styles of women's yoga and fitness apparel from May to August. Among theTOP10 most loved yoga and fitness apparel by designers, foreign designer brands are more popular. Key focuses include letter bands, patch decorations, stitching details, breathable mesh, heterogeneous splicing, asymmetrical designs, and pocket designs.

  • Positional Pattern -- The TOP Ranking List of Girlswear

    2023-07-21 22536

    Positional Pattern -- The TOP Ranking List of Girlswear

    According to the data analysis of the TOP 100 children's clothing positional patterns downloaded by users in July 2023, here are the rankings of the most popular pattern elements. Forest animal elements have the highest proportion, and the popularity of animal elements remains high. Among them, patterns featuring small dogs account for 20%, while another animal element, cat patterns, account for 10%. Patterns showcasing nutritious fruits and vegetables make up 15%, and cartoon flowers account for 8%. The overall trend is towards scene-oriented patterns, with a particular emphasis on animal-themed elements.

  • H1 2023 Menswear TOP Ranking (Part One)
    Data Reports

    2023-07-18 39918

    H1 2023 Menswear TOP Ranking (Part One)

    The list is based on the interactive data of browsing, searching, and downloading on the backend of POP in the first half of 2023. It highlights the hot items in men's fashion. From the charts, it is evident that in the past six months, T-shirts ranked first, followed by jackets and then sweatshirts. The report compiled the top 10 styles for each item, providing designers with a clearer understanding of the market.

  • Denim -- The TOP Ranking of Womenswear

    2023-07-12 62598

    Denim -- The TOP Ranking of Womenswear

    According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.

  • Leather & Fur -- The TOP Ranking List of Menswear
    Data Reports

    2023-07-04 10600

    Leather & Fur -- The TOP Ranking List of Menswear

    Extract the top 10 styles based on download count from the POP Men's Leather and Fur items for June. The overall styles are mainly business casual jackets, with an emphasis on single leather and fur jackets. The details involve laser micro-perforation designs with graphic elements. It is important to highlight practical jackets, while pocket details remain the most focused detail in business casual attire.

  • The TOP Ranking of Women's Sweatshirt

    2023-06-15 74397

    The TOP Ranking of Women's Sweatshirt

    Based on the data analysis of the TOP 100 women's sweatshirt downloaded by POP users in the past month, this month's women's sweatshirts are mainly focused on the smart casual style. The details emphasize structural design, hooded half-high neck, and drawstring hem, which are both personalized and practical.

  • The TOP Ranking of Men's Jacket
    Data Reports

    2023-06-14 62678

    The TOP Ranking of Men's Jacket

    Based on the analysis of the top 100 men's jacket downloads in May, the focus of the pants market in the past month has been on sporty and minimalist workwear styles, which meet modern men's demands for both fashion and comfort. In terms of design details, there is a lot of attention on deconstructions, symmetrical splicing, and pocket designs. Monograms have become a key focus in pattern design. As for key items, lightweight hooded jackets and street-style baseball jackets have received consumer attention.

  • The TOP Ranking of Boys' Down Jacket

    2023-06-13 54762

    The TOP Ranking of Boys' Down Jacket

    Based on the analysis of the top 100 downloads of male children's cotton and down clothing users from April to June according to POP Fashion, outdoor leisure style was dominant in the past three months, while Japanese and Korean styles still received high attention. In terms of silhouette, the proportion of windbreakers was the highest, with a focus on the wind resistance and warmth of down jackets. Additionally, in the trend of "retro sports fashion," splicing and color-blocking, as well as letter logos, added vitality to cotton and down clothing. Puffy bread coats showed a variety of craftsmanship details, adding an artistic touch to the fall and winter collection.

  • Shirt -- The TOP Ranking of Womenswear

    2023-06-08 74753

    Shirt -- The TOP Ranking of Womenswear

    Based on the analysis of the top 100 women's shirt data downloaded by POP Fashion users in March to May, smart casual styles dominate the women's shirts this month. Deconstruction and layering, local pleating, and 3D decoration are commonly used for detailing. In terms of silhouette, cropped shapes are also popular, balancing personality and practicality.

  • Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    2023-05-30 47325

    Seamless Underwear -- May 2023 TOP Ranking of Womenswear

    Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.

  • The TOP Ranking of Kids' Pants
  • Pattern -- The TOP Ranking of Infantswear

    2023-05-25 36559

    Pattern -- The TOP Ranking of Infantswear

    According to the data analysis of the top 100 infantswear positioning and printing patterns downloaded by users from March to May 2023, the most popular pattern elements are as follows: cute animal elements still account for the largest proportion at 35%. The highest attention is given to animal types such as rabbits, dinosaurs, and puppies, which are presented in a lively and interesting manner with a combination of images and text. Next are natural plants, which possess characteristics such as natural freshness and countryside charm. Rabbits, as the zodiac sign of the year, also receive a lot of attention in the patterns. Dragon patterns are zodiac patterns for the year 2024. Dragons themselves carry a mysterious oriental touch, attracting the attention of children.

  • Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    2023-05-16 20401

    Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

  • Knitted Pullover -- The TOP Ranking of Menswear
    Data Reports

    2023-05-15 51655

    Knitted Pullover -- The TOP Ranking of Menswear

    Based on customer search and interaction data, the top 10 popular men's sweater styles from April 12th to May 12th were compiled and summarized. Among the top 10 sweaters favored by designers, the focus was on business casual style, with the use of stripes and knitting techniques enriching the style's details. In jacquard patterns, the emphasis was on pattern design and visual color presentation.

  • Trench Coat -- The TOP Ranking of Kidswear

    2023-05-15 29175

    Trench Coat -- The TOP Ranking of Kidswear

    According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

  • Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    2023-05-11 24147

    Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN

    As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.

  • Positional Pattern -- The TOP Ranking of Womenswear
    Data Reports

    2023-05-08 62604

    Positional Pattern -- The TOP Ranking of Womenswear

    According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.

  • The TOP Ranking of Boys' Outerwear
    Data Reports

    2023-05-08 66440

    The TOP Ranking of Boys' Outerwear

    Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.

  • Dress -- The TOP Ranking of Womenswear
    Data Reports

    2023-05-06 82820

    Dress -- The TOP Ranking of Womenswear

    Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.

  • The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
    Data Reports

    2023-04-27 70918

    The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Positional Print -- The TOP Ranking of Kidswear

    2023-04-27 61649

    Positional Print -- The TOP Ranking of Kidswear

    According to data analysis of the TOP100 downloaded kidswear patterns from POP Fashion's March-April 2023 data, the most popular pattern elements are as follows: quirky animals still make up the largest proportion at 35%, with the most popular animal species being rabbits, dinosaurs, and dogs, presented in a humorous and amusing graphic style. The second most popular pattern element is letters, which vary greatly in form and crafts. With the arrival of summer, energetic sport and geometric patterns are on the rise, while technology-inspired patterns, though not high in proportion, are also trending upward.

  • All-over Print -- The TOP Ranking of Kidswear

    2023-04-25 27854

    All-over Print -- The TOP Ranking of Kidswear

    According to the data analysis of the TOP100 allover-printed kidswear downloaded by users in the past two months from March to April 2023, the most popular pattern elements are as follows: the cute animals still occupy the largest proportion, accounting for 35%. Among them, the most popular species are rabbits, elephants, and dinosaurs, and the attention of birds has increased slightly. Secondly, the dinosaur accounts for 21%, and the proportion of rabbits as the zodiac pattern this year has increased. The proportion of checks has not changed much, while the proportion of floral patterns and watercolor style has significantly increased.

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