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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Homewear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-03-19 6072

    Homewear -- The Data Analysis of Womenswear E-Commerce

    March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 4427

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
    Data Reports

    2024-03-14 6777

    Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear

    Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.

  • February 2024 -- The Analysis of Popular Pattern Design
    Hot

    2024-02-29 28181

    February 2024 -- The Analysis of Popular Pattern Design

    Regarding the summary of external patterns, this month's POP focuses on Chinese patterns, jellyfish, astrology, and KFC ✖️ Cross industry analysis will be conducted on popular styles and drawing techniques such as NBA collaborations, chiikawa patterns, spectral appearances, and hand drawn sketches. As the topic of the Spring Festival Gala "Nian Jin" continues to rise, the popularity of Chinese patterns continues to soar; Pinterest website big data shows a surge in search volume for jellyfish species; Light and shadow, as well as sketching and hand drawing, have received attention; Here is a specific analysis of popular patterns.

  • Underwear -- The TOP Ranking of Womenswear in February
    Data Reports

    2024-02-28 24205

    Underwear -- The TOP Ranking of Womenswear in February

    This month, the style of women's underwear is mainly modern and full of delicacy, with details mainly featuring nude mesh, linear structure, bead decoration, etc. In addition, embroidery with a strong spring feel has also received some attention. The design of underwear emphasizes multi-level expression and three-dimensional effects in details.

  • The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    2024-02-23 7866

    The Lyst Index -- Fashion's Hottest Brands and Products Q4 2023

    The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.

  • Leather and Fur -- The TOP Ranking of Menswear
    Data Reports

    2024-02-05 6566

    Leather and Fur -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing fur data downloaded by users in POP, the business minimalist style accounted for 32%, followed by the sports and leisure style. Jackets were the main item, while leather jackets accounted for the largest proportion. The craftsmanship mainly focused on color rubbing, aging, and splicing, with micro pockets being a popular local detail design for this season.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 43269

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 53305

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 20260

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 5892

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • 2023 Annual Fashion Report of Women's Swimwear
    Data Reports

    2024-01-11 15151

    2023 Annual Fashion Report of Women's Swimwear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for swimwear styles and various categories, in order to better understand industry trends and new season development.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 40960

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • 2023 Annual Fashion Report of Women's Underwear
    Data Reports

    2024-01-05 52155

    2023 Annual Fashion Report of Women's Underwear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5292

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 31384

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 5242

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

  • The Data Analysis of Cross-border E-commerce for Womenswear in November
    Data Reports

    2023-12-20 29494

    The Data Analysis of Cross-border E-commerce for Womenswear in November

    Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5312

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 24860

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 65880

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2023-11-15 6326

    Leather & Fur -- The TOP Ranking of Menswear

    The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.

  • The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    2023-11-10 38216

    The Lyst Index Fashion’s Hottest Brands and Products Q3 2023

    The fashion e-commerce platform Lyst has released a list of the world's hottest brands for the third quarter of 2023. The results showed that Miu Miu jumped to the top of the list for the first time. On the occasion of Miu Miu's 30th anniversary, due to strong global demand for its flagship items such as ballet flats and Arcadie bags, this "playful young" line brand, created by Miuccia Prada, the third generation successor of the Prada family, has surpassed the popularity of the main brand Prada. Miu Miu's overall search volume increased by 16% this quarter, with the brand's autumn and winter series having over 223 million views on TikTok. At the same time, the brand's cashmere cardigan also became the second most popular product this quarter, with a 44% increase in search volume. Lyst wrote on the list, 'It's Miu Miu's Moment'.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-10-26 10777

    Leather and Fur -- The TOP Ranking of Womenswear

    The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

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