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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Suit -- The TOP Ranking of Womenswear

    2024-03-22 6186

    Suit -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's suit product data based on user download statistics in March, the focus of the suit market in the past month has mainly been on the simple European style and the small fragrance style, as well as the new Chinese style. Especially, the popularity of the new Chinese style and Chinese style continues to rise. In terms of style design, minimalist collarless and V-neck design have become the focus. And edge contrast details represented by MIU have also become popular this season.

  • Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    2024-03-20 6782

    Cold Neo Chinoiserie -- The Popular Style of E-Commerce Womenswear Brand

    In the current era of the popularity of new Chinese style, Cold Neo Chinoiserie style has become a unique Eastern design language with a cool and detached temperament. In terms of color application, I am devoted to the pure and elegant color spectrum, such as the black and white tone of ink painting, as well as the fresh and refined light green, light blue, and elegant pink. Each color perfectly highlights the elegant atmosphere of clothing. The core of its design lies in the precise grasp of cutting art and the ultimate pursuit of line aesthetics, striving for simplicity without losing fluidity. Every curve and straight line is like a poem or painting, outlining the independent and independent spirit of modern women. At the same time, incorporating fabrics such as brocade, silk, and sheer, traditional elements such as pattern embroidery, buttons, and detailed designs of Chinese plackets, it embodies a noble and elegant heritage in a cool tone.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2024-03-19 4303

    Suit -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's suits downloaded by users from POP1 to March, business light luxury is the most popular design style, followed by the new Chinese style and light industrial style. Details focus on collar and collar changes, stitching decoration, and exquisite embellishments; In terms of silhouette, the fake two-piece design direction is worth paying attention to.

  • Homewear -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-03-19 6152

    Homewear -- The Data Analysis of Womenswear E-Commerce

    March's popular topics on home wear on Xiaohongshu (a Chinese social media platform): #可外穿家居服 (Convertible Home Wear), #软萌系睡衣 (Cute and Soft Sleepwear), #仙女睡裙 (Fairy Sleep Dress), #韩系睡衣 (Korean Style Sleepwear), #新中式睡衣 (New Chinese Style Sleepwear), and #棉纱家居服 (Cotton Home Wear). These topics are ranked based on their popularity. Among them, "Cute and Soft Sleepwear" mainly combines cute cartoon patterns with cotton yarn material for home wear. Due to its fabric characteristics, it enhances the soft and fluffy texture.

  • Suit -- The TOP Ranking of Boyswear
    Hot

    2024-02-01 22106

    Suit -- The TOP Ranking of Boyswear

    Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-29 43522

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate in POP, the proportion of home leisure style was 32% this month, which decreased compared to last month. Secondly, the attention to the simple European style increased compared to last month, accounting for 31%. The mature and elegant style remained the same as last month, while the sports and leisure style accounted for 11% and the less refined style accounted for 12%. Compared to last month, this month's styles are mainly cotton and knitted home clothes suitable for spring wear, with a focus on casual home wear. The majority of styles are set styles, and the design focuses on details that reflect a girlish feeling.

  • The Analysis of Cross border E-commerce Data for Women's Homewear in January
    Data Reports

    2024-01-23 20380

    The Analysis of Cross border E-commerce Data for Women's Homewear in January

    Current situation analysis: According to data from the Amazon platform in January 2024, sales of pajama tops have increased by 43.32% year-on-year since January, ranking first on the best-selling list. At the same time, sales of pajama sets have also shown significant growth, with a growth rate of 17.4%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for pajama tops and pajama sets is significantly increasing, indicating that Amazon consumers are more inclined to purchase single piece pajama tops for mixed matching and complete sets of wearable home clothing. The core purchasing demand is to pay more attention to multi scene and multi combination dressing methods.

  • 2023 Annual Fashion Report of Women's Homewear
    Data Reports

    2024-01-09 40960

    2023 Annual Fashion Report of Women's Homewear

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for annual home service styles, in order to better understand industry trends and new season development.

  • Homewear -- The TOP Ranking of Womenswear in December
    Data Reports

    2024-01-02 31384

    Homewear -- The TOP Ranking of Womenswear in December

    According to the analysis of the top 100 women's clothing and homewear data in POP in December, home leisure style accounted for 44% of this month, followed by the attention to minimalism and mature elegant styles, which increased compared to last month, accounting for 29% and 14% respectively. The attention to sports and leisure style remained basically the same as last month, accounting for 13%. Compared to last month, this month's styles are mainly light and thin woolen fabrics and cotton prints, with a focus on home leisure. The majority are set styles, while the proportion of knitted camisoles/skirts has decreased.

  • Suit -- The TOP Ranking of Menswear
    Data Reports

    2023-12-20 6673

    Suit -- The TOP Ranking of Menswear

    According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.

  • Cozy Fit -- The Popular Style of Womenswear E-Commerce

    2023-12-19 9476

    Cozy Fit -- The Popular Style of Womenswear E-Commerce

    Compared to Clean Fit, Cozy Fit places more emphasis on comfortable and lazy "lifestyle outfits" based on simple and neat styles, and the selection of items is also more designed. It abandons fixed pairing formulas and emphasizes pragmatism, with a particular emphasis on basic layering and multiple outfits. Its core concept is to create a simple, relaxed, and fashionable look through the combination of basic color tones and a loose and comfortable large contour.

  • Outerwear -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-12-18 15163

    Outerwear -- The Data Analysis of Menswear E-Commerce

    In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

  • Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    2023-12-15 11981

    Hardware Girl -- The Popular Style of Women's E-Commerce Brands

    Translated into English, ignoring semantic accuracy: Douyin e-commerce and VOGUE jointly released the Hardware Girls as the new generation under the international diversified perspective. In terms of fashion style, they don't follow the ever-changing trends, but are passionate about showcasing their own personalities and interpreting their own fashion trends through creative ways of layering metallic items. Hardware Girls pay attention to the use of all "shiny elements" materials in their daily outfits, igniting the winter metallic aesthetics. They choose details such as rhinestones, pearls, sequins, and other stud embellishments or metal decorations. They like high-gloss fabrics such as highlight velvet, silk satin, and metallic coatings, often combined with other matte fabrics to form a high contrast in material textures. In addition, fabric transformations such as gold stamping and silver brushing, as well as the combination of hot drilling and bright colors, are also design directions worth paying attention to for Hardware Girls.

  • Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    2023-12-13 17191

    Oriental Taste -- The Comprehensive Analysis of Chinese Underwear & Homewear Designer Brand

    The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

  • The Data Analysis of Menswear E-Commerce Products
    Hot

    2023-12-12 28817

    The Data Analysis of Menswear E-Commerce Products

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.

  • Data Analysis of Tiktok E-Commerce Womenswear in November

    2023-12-07 26317

    Data Analysis of Tiktok E-Commerce Womenswear in November

    According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.

  • Homewear -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-30 65904

    Homewear -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's home clothing styles in user download rate on POP 11, Japanese and Korean styles accounted for more than half of the market share this month, with a very significant increase in attention compared to last month, accounting for 51%. Next was the simple European and elegant style, accounting for 25%. The attention to mature and elegant styles remained the same as last month, accounting for 11%. However, the proportion of related plants, flowers, and silk fabrics increased, and the attention to sports and leisure styles remained basically the same as last month, Accounting for 13%. Compared to last month, this month's styles are mainly in the light and thin knitted category, with a simple style. The design has entered the spring and summer quarter of development, and the attention to plush home clothing has significantly decreased. The proportion of knitted camisoles/skirts has increased.

  • 2023 Double Eleven Data Analysis of Homewear
    Data Reports

    2023-11-15 28828

    2023 Double Eleven Data Analysis of Homewear

    Analysis of the Market Demand Trend of Homewear on the Double Eleven Day in 2023: From the chart, it can be seen that November 11th is the peak demand period for home furnishings throughout the entire Double Eleven period. Unlike underwear, home furnishings did not receive much attention during the first wave of warm-up activities, and only experienced slight fluctuations on October 30th. Analysis shows that home furnishings, as a product closely related to comfort and season, are closely related to weather changes, but compared to consumers' general preference for electronic products The behavior of hoarding and purchasing daily necessities, such as household clothing, is not easy to consume. Consumers are more inclined to make purchases based on actual needs, so they only receive enthusiastic demand on the day of Double Eleven.

  • Suit -- The TOP Ranking of Womenswear

    2023-11-10 40410

    Suit -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's suit data on user downloads in October, the focus of the suit market in the past month has been mainly on Chinese style old money style and elegant commuting style, followed by some Chanel styles that have also been included in the list. In terms of silhouette, the commuting oriented slim fitting short style and wide shoulder X-shape have shown high attention. In terms of details, focus on heterogeneous splicing and strap design.

  • Analysis of Cross border E-commerce Data for Menswear in October
    Data Reports

    2023-11-06 10698

    Analysis of Cross border E-commerce Data for Menswear in October

    As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.

  • The TOP Ranking of Skiwear
    Data Reports

    2023-11-02 68364

    The TOP Ranking of Skiwear

    This report analyzes the top 100 ski suit data based on POP user downloads from September to October, mainly from two dimensions: design details and silhouette.

  • Analysis of Cross border E-commerce Data for Women's Homewear in September
    Data Reports

    2023-10-16 48297

    Analysis of Cross border E-commerce Data for Women's Homewear in September

    Current situation analysis: In September, the underwear and pajamas category continued to rank first, accounting for 27.29%, and the number of sports products ranked second, accounting for 17.70%; The top, T-shirt, and shirt categories ranked third, accounting for 10.15%, a significant decrease compared to last month; Among the various subcategories of underwear, bras account for the highest proportion, reaching 39%; Among the subcategories of pajamas, pajamas and pajamas account for the highest proportion, reaching 28%.Data inspiration: In Amazon's clothing category, the market share of women's clothing accounts for about 40.53% of the total market, which is one of the most important parts. This reflects the high demand for clothing by female consumers on Amazon, while the underwear and pajamas category accounts for the largest proportion in women's clothing. The analysis is due to the fact that underwear and pajamas are essential clothing for women's daily lives, and some products on the website are cheaper than offline purchases.

  • Analysis of Cross-border E-commerce Data for Menswear from August to September
    Data Reports

    2023-10-16 15759

    Analysis of Cross-border E-commerce Data for Menswear from August to September

    The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.

  • Homewear Pattern -- The TOP Ranking of Girlswear

    2023-10-01 35828

    Homewear Pattern -- The TOP Ranking of Girlswear

    According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

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