Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.

According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

According to the analysis of the top 100 men's T-shirts and hoodies downloaded by users from POP2 to March, street fashion remains the most popular design style, followed by sports, leisure, and American college. Focusing on letter symbols and college badges on the pattern; Details mainly focus on linear segmentation, exposed burrs, deconstructive splicing, and pocket design; Sports half open front and contrasting raglan sleeves are the most popular silhouette directions; In addition, woven labels are a popular choice of accessories in recent times.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from January to February, the popularity of text combination patterns is still high, and cute animal patterns can be given special attention; American casual letters and diverse badge patterns are still popular among consumers. The design of sports patterns is mainly based on the combination of text and rhythmic lines.

Based on the data analysis of the top 100 downloads of children's boys' suits in January, the recent one-month children's clothing market has mainly focused on sporty and casual styles, followed by college styles. There is also a high level of attention on sweatshirt sets in terms of silhouette. When it comes to details, there is a particular focus on heterogeneous splicing, with patterns mainly emphasizing cute and playful designs such as adorable animals and cartoon characters.

According to the analysis of the top 100 male children's positioning patterns downloaded by users in January, it was found that street trendy sign style patterns still maintain high popularity, and multi element arrangement patterns are also receiving attention. Meanwhile, college sports patterns are still highly favored by consumers. Of particular note is the design of psychedelic blurring and letter variations, which is particularly popular among street fashion brand styles.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.

According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

According to the POP 2023 Top 100 Downloads of Boy Patterns by Users, American retro and street trendy signs are the key styles of boy patterns this month. The American retro style of teenagers still has high attention this month, and in addition, under the influence of the metallic style, Gothic Y2K style patterns are gradually gaining widespread attention from designers. The image pattern uses black and white contrast to highlight the visual effect of animal contours. This month, the proportion of street elements in the boy pattern gradually increases, such as graffiti elements, letter stickers, Gaussian blur techniques, and so on.

According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.

Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.

In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

The POP market research team conducted data analysis on youth and children's clothing from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, brand dynamics, IP co branded brochures, and key youth product directions.

According to the POP Top 100 list of user downloads from October to November 2023, sports pattern elements have attracted much attention among popular patterns among teenagers. Among them, the application of sports patterns in the American retro style is highly popular, and the design elements in the American retro style inject vitality, nostalgia, and a unique atmosphere into the individual product. Secondly, outdoor sports youth patterns with mountain style are also a popular development direction. The pattern design elements in the outdoor style mainly revolve around outdoor exploration, nature, and the spirit of adventure. The key elements in this style inject the beauty of nature into the individual product, conveying the freedom and relaxation of outdoor activities.

Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.

In the top 10 best-selling men's shirts in the October fashion e-commerce, the most popular styles of men's hoodies are dominated by simple street, sporty casual, and retro college styles. Among them, black and white stripes, sport icons, minimalist text, brush art, and creative illustrations are the main design elements of these hoodies. In terms of silhouette, loose hooded sweatshirts are currently the mainstream trend.

The fashion brand pattern is an important design element in the development of youth patterns, and the personalized expression of the fashion brand pattern meets the clothing needs of young people. Secondly, the American retro style and mountain outdoor style derived from trendy brand patterns are also highly regarded. The American retro style combines classic American retro symbol elements, while the mountain outdoor style emphasizes elements of nature, wilderness, and adventure. The diverse combination of letters, geometric arrangement of graphics and text, and the element of bears are also attracting increasing attention in the development of youth patterns this season.