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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Knitted Pullover -- The TOP Ranking of Women's Knitwear
    Hot

    2024-03-21 6839

    Knitted Pullover -- The TOP Ranking of Women's Knitwear

    Based on the analysis of the top 100 women's sweater and pullover data on user downloads, we found that women's sweater and pullover with a simple and elegant style, as well as a fashionable and casual style, have attracted much attention from users and become a key design direction in the women's sweater and pullover market. In addition, the design of casual stripes and animal cartoons is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 41155

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • Knit Cardigan -- The TOP Ranking of Women's Knitwear in February
    Hot

    2024-02-28 31631

    Knit Cardigan -- The TOP Ranking of Women's Knitwear in February

    Based on the analysis of the top 100 women's sweater and cardigan data on user downloads, we found that women's sweater and cardigan styles with a small fragrance and a minimalist style have attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. The pattern design of casual stripes is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
    Data Reports

    2024-02-20 27786

    SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand

    In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 49440

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 54615

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Knit Cardigan -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-25 66040

    Knit Cardigan -- The TOP Ranking of Womenswear

    Based on the analysis of the top 100 women's sweater and cardigan data on user downloads in POP, we found that the simple and elegant style of women's sweater and cardigan has attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. In addition, the design of leisure stripes and floral patterns is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • The Analysis of Banana CiCi The E-Commerce Women's Knitwear Brand
    Hot

    2023-12-29 7688

    The Analysis of Banana CiCi The E-Commerce Women's Knitwear Brand

    In this issue, the POP market research team will introduce the Banana CiCi e-commerce brand, mainly focusing on seven modules: theme introduction, category new share and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    2023-12-27 21826

    Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand

    The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • The Xiaohongshu Data Analysis of Womenswear in December

    2023-12-22 63759

    The Xiaohongshu Data Analysis of Womenswear in December

    Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.

  • Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok
    Hot

    2023-12-14 31217

    Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok

    According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 25007

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    2023-12-01 49629

    Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand

    Miu style outfit is a fashion style that combines artistic atmosphere and girlishness, and it always exudes a hint of rebelliousness with its emotional characteristics and avant-garde designs, meanwhile depicting the dreamy images that girls desire. Depending on different emphasis, Miu style outfits can be divided into four categories: sophisticated heiress, trendy bookworm, informal college, and intellectual sporty. These different styles cater to the fashion needs of different groups of people, showcasing diverse and versatile images of young girls.

  • 2023 Double Eleven Data Analysis of Women's Knitwear
    Data Reports

    2023-11-16 17377

    2023 Double Eleven Data Analysis of Women's Knitwear

    The trading trend of women's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

  • Women's Knitwear -- The E-commerce Data Analysis of SHEIN

    2023-10-20 51934

    Women's Knitwear -- The E-commerce Data Analysis of SHEIN

    The POP market research team conducted data analysis on women's sweaters from SHEIN cross-border e-commerce in this issue, focusing on platform simplicity, style recommendations, new trends in IP co branding, data sales analysis, hot sales rankings, fashion trends, and key styles. Relevant content extraction and design points are carefully followed in the report.

  • Shirt -- The TOP Ranking of Womenswear

    2023-10-11 70626

    Shirt -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing shirt data downloaded by users from September to October, the shirt market in the past month has shown a trend dominated by romantic French style and simple commuting. The pattern elements of stripes and plant flowers are widely used, and the perspective shirts of chiffon fabric and lace stitching design in details are worth paying special attention to.

  • Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    2023-10-09 21786

    Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand

    Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.

  • September -- The Analysis of Popular Patterns

    2023-09-28 41068

    September -- The Analysis of Popular Patterns

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of seed planning, Renaissance, fruit and vegetable teams, dynamic Asian Games, BLACKPINK collaboration, as well as painting techniques such as spray painting and X-ray. The Asian Games will open in Hangzhou this month; The PRADA Seed Program grows flowers worldwide to promote beauty, care, and love; The realistic fruit and Renaissance Titian paintings from Burberry Show in the spring and summer of 2024 will be exhibited in Shanghai, and BLACKPINK x Verdy's co branded flash is widely loved. Spray painting graffiti and X-ray techniques have received attention, and the following is a specific analysis of popular patterns.

  • Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    2023-05-16 20401

    Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand

    Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

  • Cardigan -- The TOP Ranking of Women's Knitwear
    Data Reports

    2022-08-20 102941

    Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the interactive data and market researches about women’s cardigan, Elegant Lady is the most notably style in August, centering on fine stitched textures; Youthful Lady puts emphasis on sweet embellishments; Minimalism shows clean silhouettes and coarse textures; Chanel-inspired cardigan reveals youthful silhouettes and stitches; Smart Casual pays attention to jacquard stripes.

  • Shirt -- The TOP Ranking of Womenswear
    Data Reports

    2022-05-11 84052

    Shirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s shirts from March to May 2022, J-Korean(44%) is the most popular style, followed by Youthful Elegancy(32%) and Simple Sophistication(23%); cinched-waist crop and straight loose are the main silhouettes; the details on collars and plackets are the highlights.

  • Best-selling Women's Knitwear for E-commerce Platform
    Data Reports

    2022-03-13 96654

    Best-selling Women's Knitwear for E-commerce Platform

    We made the TOP10 list according to the data of the two biggest Chinese e-commerce platforms - Taobao and T-mall - from Feb. 12th to March 12. We can see that classic stripe is the mot popular pattern in the young market; checkerboard maintains the momentum and reveals a slight decrease; Y2K-style tight-fit crop has trended upward; square collar is also a prevalent element.

  • Shirt -- The TOP Ranking of Womenswear
    Data Reports

    2022-02-28 87158

    Shirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women’s shirts on POP Fashion during this January and February, Sophistication style reveals a steady uptrend, followed by Youthful Lady; Smart Casual presents a distinct descent in the market. For silhouettes, H-line has become the most popular among consumers, while the appetite for X-line and loose fits is also growing. Drawstring, ruffle, and pleat are the crafts to watch.

  • 2021 Hottest Women's Knitwear Brands(Young Market)

    2022-01-15 87404

    2021 Hottest Women's Knitwear Brands(Young Market)

    According to the interactive data and popularity among POP Fashion users, we list the top 20 hottest brands in the young market. LoveShackFancy and Alice + Olivia are the most noteworthy brands. A series of high-quality niche designer brands, such as Merci Madame and Cormio, also emerged in this year. Their enriched design elements attract consumers. ZI II CI IEN and BAN XIAO XUE are the Chinese designer brands to watch. Besides, keep an eye on the movements of Short Sentence.

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