Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Cardigan & Pullover -- The E-commerce TOP Ranking of Girls' Knitwear
According to the interactive data and sales volume of Tmall and Taobao, pattern is the most important factor, and flower patterns(32%) occupy the most proportion, followed by animals. Cable and pointelle knitting are the major crafts. And in details, sweet and retro ruffles and puff sleeves enrich the highlight of girls' cardigan and pullover.
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's sweatshirts of POP users in July, streetwear brand(25%) and smart casual(32%) are still the dominating styles. Rune art(10%) keeps the proportion, while athleisure style(8%) has decreased a little. Craft pays attention to the deconstructed splicing, which endows clothing with more possibilities.
Athletic Sweatshirt -- The Quarter TOP Ranking of Menswear & Womenswear
Based on the interactive data of POP users and professional market analysis, athletic sweatshirt is rather noteworthy in this quarter. Heterogeneous splicing(28%), cropped design and protective high neck(22%) are the key design points.
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.
Placement Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded placement patterns of menswear from June to July, streetwear brand(45%) occupies the most proportion, and retro college(12%) has drawn attention once again. Letter, shape and cartoon character are the most noteworthy pattern elements. The combination of embroidery and printing and applique are the major crafts.
Placement Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
T-shirt -- The Top Ranking List of Boys' Wear
Based on the interactive data of POP users from May to July, smart casual(43%) and J-Korea(31%) are the main styles. In pattern, letter, stripe and animal are the main elements in this season. Positioning printing(33%) occupies the largest proportion of craft, followed by splicing(23%).
Sweatshirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's sweatshirt of POP users in June, streetwear brand(23%) and smart casual(28%) occupy the largest parts, and the proportion of athleisure(14%) has increased a little. Letter, photo and illustration are the major elements for pattern. Craft focuses on splicing, which enriches the visual effect through color conflict.
Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.
H1 Popular Item List -- The Comprehensive Analysis of Men's Knitwear Market
Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.
Sweatshirt -- The TOP Ranking of Girls' Wear
According to the interaction data of POP users in April, May and June, the proportion of J-Korea style(30%) has been reduced while smart casual style(46%) is under a rising trend. Avant-garde brand(7%) and emerging design(6%) share relatively smaller parts. Letter and floral are the main elements for pattern. The combination of multiple elements is applied on sleeve and collar to update the silhouette of sweatshirt.
Q2 Item Data -- The TOP Ranking of Womenswear
According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.
Shirt -- The TOP Ranking of Boys' Wear
Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.
Polo Shirt -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's Polo shirts of POP users in April, business leisure style occupies the most(43%), followed by smart casual style(12%) and athleisure style(11%). Color-blocking collar is the key design point of business leisure Polo shirt. Smart casual Polo shirt mainly uses stripes and letter patterns. The decoration on placket can increase the sense of fashion.
Shirt -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.
T-shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are main styles of girls' T-shirt. Letter and animal are the major pattern elements. Ruffle, applique and mock layered are the note worthy crafts.
Shirt -- The TOP Ranking of Girls' Wear
Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.
Sweatshirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP100 downloaded women's sweatshirt of POP users in April and May, smart casual(65%), simple sophistication(12%) and youthful elegancy(23%) are the main styles. Letter is the main element of pattern, which is presented by printing and embroider. Splicing is the noteworthy craft in this new season and still under a rising trend.
Key Pattern -- The TOP Ranking of Men's Knitwear
This TOP ranking of men's knitwear pattern is based on the interaction data analysis and market research of POP users in April. Business leisure(45%) and smart casual(38%) are the two main styles. Letter and geometry are the two most downloaded pattern elements, and the application of check and line is also essential. Notably, the artistic rubbing pattern, which takes the place of tie-dyeing, uses its delicate and natural gradient to present the strong artistic feel.
T-shirt & Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's T-shirt & sweatshirt in April, smart casual and streetwear brand occupy larger proportions. Water-washing and tie-dyeing are the main crafts. Delicate embroidery and applique also share the market.
The Lyst Index -- The TOP 20 Hottest Brands of Q1 2021
To compile the results, global fashion search platform Lyst analyses the online shopping behaviour of more than nine million shoppers a month searching, browsing and buying fashion across 12,000 designers and stores online. The formula behind The Lyst Index takes into account global Lyst and Google search data, conversion rates and sales, as well as brand and product social media mentions and engagement statistics worldwide over a three month period.
Shirt -- The TOP Ranking of Womenswear
According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.