Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-21 7821
Dresses -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in March, the clothing market in the past month has mainly focused on simple commuting styles, with a decrease in new Chinese styles and an upward trend in vacation styles. In terms of details, drawstring straps, pleated twists, and work pockets are the main design elements.
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2024-03-15 25592
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-01-29 53178
The Pattern Analysis in January, 2024
Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.
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2024-01-15 45764
Amazon -- The Data Analysis of Cross-Border E-Commerce Womenswear
Current situation analysis: In Amazon's women's clothing category in December, the lingerie and pajamas category continued to maintain its top position, accounting for as much as 29%. Sports products closely followed, accounting for 17%. The top, T-shirt, and shirt categories rank third, accounting for 11%. And dresses only account for 4%. Compared to November, the proportion of each category has not changed significantly.Data inspiration: In Amazon's clothing category, women's clothing accounts for 41.87% of the total market, which is the most important part. This indicates that female consumers have a strong demand for clothing on Amazon. In women's clothing, the proportion of underwear&pajamas and sports categories is the highest, followed by tops&T-shirts&shirts and dresses categories.
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2024-01-08 34804
All-over pattern - December women's fashion floral TOP hot list
Chinese Wabi-sabi style is the most popular pattern style in December. Taking inspiration from Eastern aesthetics, it incorporates elements such as plants, flowers, birds, fish, and calligraphy. Plants and flowers remain the mainstream in pattern design, while country plants, elegant flowers, and watercolor flowers are also highly sought after.
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2024-01-04 74378
Dress -- The TOP Ranking of Womenswear
Based on the analysis of the TOP100 women's dress downloads in December, the recent month's dress market has shown a strong focus on elegant commuting style, with a significant increase in the proportion of new Chinese-style. In terms of details, waist pleats, drawstrings on the neckline, and realistic floral prints are the main design elements.
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2023-12-29 34770
The Popular Pattern Analysis in December 2023
In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of dragon year restrictions, sailing vacations, butterfly dance lightness, capybara, plant art riddles and other pattern content, as well as drawing techniques such as surreal tours and oil painting art. As the Chinese New Year approaches, the Chinese zodiac sign of the dragon represents the endless essence of Chinese culture. Various sectors of society are creating dragon totems, which have gained a high level of discussion this month; The showcase of Hermès flagship store in Ginza, featuring hand-painted floral patterns, pays tribute to the magical beauty and vitality of plants, which has attracted attention from all walks of life this month; Here is a specific analysis of popular patterns.
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2023-12-07 26317
Data Analysis of Tiktok E-Commerce Womenswear in November
According to the proportion of sales of Tiktok women's wear category in November, trousers are the category with the highest sales, accounting for 20.73%. Following closely behind is the down jacket category, accounting for 13.72%. Woolen jackets and short jackets account for 7.38% and 3.94% respectively. This data reflects that in November, Tiktok users had a strong demand for pants, down coats and overcoats, while short coats and suits also maintained a high degree of attention.
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2023-11-15 38440
The Data Analysis of TikTok Womenswear E-Commerce in October
This report is an analysis report of Tiktok e-commerce women's clothing in October, which is analyzed from four parts: data analysis in October, brand hot selling list, Tiktok hot selling style, and brand hot selling items.
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2023-11-09 33039
Data Analysis of Cross-Border E-Commerce Womenswear in October
Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.
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2023-10-12 36325
The Data Analysis of Cross-Border Womenswear E-commerce in September
Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.
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2023-10-11 25201
DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce
DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.
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2023-07-12 62374
Denim -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.
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2022-12-02 66833
Allover Pattern -- The TOP Ranking of Kidswear
According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.
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2022-11-16 64705
2022 Double 11 Shopping Festival Data Analysis of Kidswear
2022 Double 11 Shopping Festival Data Analysis of Kidswear
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2022-08-31 93686
Popular Pattern Analysis in August
This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.
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2022-05-25 83873
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-03-31 79082
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.
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2021-05-21 87808
Dress -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.
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2021-04-25 77956
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
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2021-02-05 101583
Dress -- The TOP Ranking of Girls' Wear
This Top ranking of girls' dress is based on the statistics of users' interactive data of browsing and searching in January. J-Korea and smart leisurely styles occupy the most parts in January, followed by the rising emerging design style. Chinese and preppy style have lower proportions. A-line, H-line, X-line and O-line constitute the main dress silhouettes. A-line occupies the biggest proportion. Influenced by the A-line, pleating is the most popular craft, followed by decorative ruffle.
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2020-11-05 101086
Dresses -- The TOP List of Girls' Wear
This TOP list is drawn according to downloading data of POP users in October. J-Korean style and folk style rise obviously, while emerging designer style declines. For patterns and crafts, flora and frills gain much more attention. Others keep steady.
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2020-09-03 92912
Dresses -- The TOP List of Girls' Dresses
The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.
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2020-08-21 127705
Data Reflects Fashion -- The Comprehensive Analysis of Online Markets in Quarter 2 of 2020
A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.