Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-29 14287
Pattern -- The Analysis of Popular Patterns in March
In response to the summary of external patterns, this month's POP focuses on cross industry analysis of styles such as seaside vacation, Chinese aesthetics, leisure retro, sand dune wasteland, as well as pattern content and drawing techniques such as mottled letters, mountain youth, cartoon animals, spring views, and dreamy filter. This month, the popularity of the Shanghai LOEWE "Craftsman World" exhibition continues to rise, and the fun and childlike interactions have also attracted the attention of many parents; The Louis Vuitton Nautical series gracefully debuts, inspired by sailor elements to create a romantic vacation atmosphere. The following is a specific analysis of popular patterns.
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2024-03-14 64802
March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis
The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.
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2024-01-31 63952
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
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2024-01-29 62887
The Pattern Analysis in January, 2024
Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.
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2023-12-27 25321
Sweet Hot Girl -- The Analysis of Chuu The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules, including the introduction of the new series of Chuu brand, the proportion of category sales and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
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2023-12-22 64499
The Xiaohongshu Data Analysis of Womenswear in December
Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.
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2023-12-01 53975
Miu Miu Style -- The Popular Style of E-Commerce Womenswear Brand
Miu style outfit is a fashion style that combines artistic atmosphere and girlishness, and it always exudes a hint of rebelliousness with its emotional characteristics and avant-garde designs, meanwhile depicting the dreamy images that girls desire. Depending on different emphasis, Miu style outfits can be divided into four categories: sophisticated heiress, trendy bookworm, informal college, and intellectual sporty. These different styles cater to the fashion needs of different groups of people, showcasing diverse and versatile images of young girls.
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2023-11-13 75359
Dress -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.
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2023-10-10 63620
Allover Pattern - Top Hot List of Women's Dress Patterns in September
According to POP pattern data, patterns of butterflies, flowers, and text elements have been relatively popular recently; Flower elements, as the main popular element in women's clothing, continue to be popular in the market, and in September's flower patterns, design elements such as ditsy florals, outlined flowers, and shadowed flowers have attracted much attention.
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2023-10-09 24193
Sweet Cool Girl -- The Comprehensive Analysis of Womenswear E-commerce Brand
Sweet and cool young ladies blend sweet and trendy elements, showcasing the delicate, romantic, cool, hot and diverse images of young girls. Sweet and cool girls like to wear short skirts, dresses, and sweet style tops, paired with handsome denim jackets or leather jackets, showcasing the perfect balance between sweetness and coolness. At the same time, they also pay attention to details and like to use sweet elements such as lace, sequins, feathers and other decorations to showcase the cuteness and romance of girls; Or use leather or metal materials to show a tough and unrestrained side.
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2023-09-04 64142
The TOP Ranking of Women's All-over Pattern
According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.
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2023-07-12 63194
Denim -- The TOP Ranking of Womenswear
According to the data analysis of the top 100 women's denim downloads by POP users in May and June, the most popular items in the new season's denim market development are loose short jackets and half-length super-long denim skirts. They account for 42% of the market share with distressed and faded wash techniques, and 23% with bright and lively colored denim. The style design is more reflected in the details, with 18% attributed to waistline details. The metal chains and rhinestone embellishments on the waistline elevate the refinement and uniqueness of the denim styles, becoming highlights in the development of detail craftsmanship for women's denim in the new season.
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2023-05-16 21252
Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand
Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.
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2022-07-29 74783
Dress -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches, POP Fashion comprehensively sorts out the TOP10 list of women’s knitted dress in July. We can see from the list that elegant sophistication is the main style. The slim fits underline women’s elegant charm. X-line dress and long ceremonial dress are the notable silhouettes. Chanel-inspired styles are also updated by the silhouettes. Besides, the design of youthful dress is also noteworthy. Coarse cables and neat H-line silhouettes exude a casual and vibrant atmosphere. Embroidered flowers and rhinestone letters elevate the detail.
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2021-04-25 77956
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
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2020-10-19 97736
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts from mid-September to mid-October, the young lady style is almost as the same as simple and sophisticated style which holds 44%, and OL style dresses gain more and more attention. The waisted silhouette is dominant, and asymmetric details draw much attention.
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2020-08-11 129031
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's dresses in July, simple and sophisticated style and young lady style are mainstreams. Retro pastoral style remains hot this season. Most A-line dresses pair with puff sleeves and shirring. The mini skirt is displayed by day dress with luxurious accessories. Splicing and deconstruction dominate crafts. Placement press-pleating grows this month.
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2020-06-19 108027
Popular Womenswear Designer Brands in the First Half of 2020
This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.
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2020-05-15 147280
Dresses -- The TOP List of Womenswear
According to data analysis of downloading data of women's dresses from mid-April to mid-May, the simple & sophisticated style grows obviously; cotton & linen style increases; silhouettes and crafts are basically steady.
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2020-04-16 138370
Dresses -- The TOP List of Womenswear
The analysis is made based on the downloading data of POP users from February to April. The simple and sophisticated style remains a key style, and the young lady style grows a lot. X-line is still the main silhouette, and crinkle is the key craft.
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2020-01-16 147654
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
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2019-12-20 103134
The Dress -- The TOP List of Womenswear
According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.
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2019-11-12 102884
Skirts- The Top List of Womenswear
According to data analysis of the TOP 100 downloads of women's skirts in October, the simple & sophisticated style is dominant, and the emerging design style increases. The proportion of young lady style has an obvious decline. In terms of fabrics, the trench coat fabric rises while the cotton and linen drop obviously. And the check is steady. For crafts, deconstruction and splicing are still main crafts. The topstitch declines a little, but it's still favored by consumers in the TOP 10 style.
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2019-10-25 123560
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's dresses in October, the young lady style and the lady style are main styles; the cotton & linen style declines a little. Ruffle, press-pleating and waisted design account for the largest part. Floral and stripes also take up a large part.