Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
- Item Category
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
-
2024-03-14 64585
March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis
The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.
-
2024-01-31 63513
2023 Womenswear Fashion Report
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.
-
2023-12-22 64373
The Xiaohongshu Data Analysis of Womenswear in December
Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.
-
2023-12-13 39560
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
-
2023-12-05 17776
Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand
The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.
-
2023-11-13 75288
Dress -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.
-
2023-10-10 63580
Allover Pattern - Top Hot List of Women's Dress Patterns in September
According to POP pattern data, patterns of butterflies, flowers, and text elements have been relatively popular recently; Flower elements, as the main popular element in women's clothing, continue to be popular in the market, and in September's flower patterns, design elements such as ditsy florals, outlined flowers, and shadowed flowers have attracted much attention.
-
2023-09-19 20849
Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand
The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.
-
2023-09-04 64066
The TOP Ranking of Women's All-over Pattern
According to the TOP10 list, abstract tie-dye patterns have been popular recently. Floral elements as a major trend in women's clothing occupy a significant proportion in the market, with artistic techniques being highly favored by consumers, such as graffiti, watercolor, oil painting, etc. Abstract and blurry floral patterns deserve special attention.
-
2022-08-31 94111
Popular Pattern Analysis in August
This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.
-
2022-07-29 74783
Dress -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches, POP Fashion comprehensively sorts out the TOP10 list of women’s knitted dress in July. We can see from the list that elegant sophistication is the main style. The slim fits underline women’s elegant charm. X-line dress and long ceremonial dress are the notable silhouettes. Chanel-inspired styles are also updated by the silhouettes. Besides, the design of youthful dress is also noteworthy. Coarse cables and neat H-line silhouettes exude a casual and vibrant atmosphere. Embroidered flowers and rhinestone letters elevate the detail.
-
2022-06-30 92592
Dress -- Top Ranking of Womenswear
According to the data analysis of the TOP100 downloaded women’s dresses from April to June, Simple Sophistication (32.3%) and Youthful Elegancy (28.6%) are the hottest styles while there is a slight decline in J-Korean (10.2%) market. Waisted and loose, midi dress has been the most popular silhouette so far. For craft, splicing, drawstring and crease are still noteworthy. Metallic accessory is well-received as well.
-
2021-07-20 112439
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
-
2021-05-17 123439
Dress -- The Top Ranking of Women's Knitwear
This TOP ranking of knit dress is based on the interaction data of POP users in May and professional market analysis. Simple sophistication(66%) is the main style. Smart casual dress items(21%) are divided into preppy style and casual style. X-line is the main silhouette of sophisticated dress, and smart casual style uses H-line. Splicing and stitches are the noteworthy crafts of dress in this month.
-
2021-04-13 116978
Dress -- The TOP Ranking of Womenswear
According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.
-
2020-10-19 97736
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's sweatshirts from mid-September to mid-October, the young lady style is almost as the same as simple and sophisticated style which holds 44%, and OL style dresses gain more and more attention. The waisted silhouette is dominant, and asymmetric details draw much attention.
-
2020-08-11 129016
Dresses -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's dresses in July, simple and sophisticated style and young lady style are mainstreams. Retro pastoral style remains hot this season. Most A-line dresses pair with puff sleeves and shirring. The mini skirt is displayed by day dress with luxurious accessories. Splicing and deconstruction dominate crafts. Placement press-pleating grows this month.
-
2020-07-08 109063
Skirts -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.
-
2020-06-28 120647
Dresses -- The TOP List of Womenswear
According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.
-
2020-06-19 108027
Popular Womenswear Designer Brands in the First Half of 2020
This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.
-
2020-05-15 147280
Dresses -- The TOP List of Womenswear
According to data analysis of downloading data of women's dresses from mid-April to mid-May, the simple & sophisticated style grows obviously; cotton & linen style increases; silhouettes and crafts are basically steady.
-
2020-04-16 138370
Dresses -- The TOP List of Womenswear
The analysis is made based on the downloading data of POP users from February to April. The simple and sophisticated style remains a key style, and the young lady style grows a lot. X-line is still the main silhouette, and crinkle is the key craft.
-
2020-01-16 147654
Dresses -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.
-
2020-01-09 116838
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.