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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern
    Hot

    2024-04-03 5371

    Neo Chinoiserie -- The TOP Ranking of Kidswear Pattern

    According to the TOP 100 user downloads list in March 2024, Chinese style patterns in children's clothing for spring and summer 2024 have become a popular direction of attention. The main form of expression for Chinese style patterns is traditional Chinese painting, with bamboo, flowers, calligraphy, and other important elements of pattern content. Paired with fresh and elegant colors, it creates a flowing and classical charm like Chinese ink painting, adding a delicate and elegant touch to the overall children's clothing pattern.

  • The Data Analysis of Tiktok Womenswear E-commerce Sales in February
    Data Reports

    2024-03-15 48446

    The Data Analysis of Tiktok Womenswear E-commerce Sales in February

    According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 60660

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • The Pattern Analysis in January, 2024
    Hot

    2024-01-29 62478

    The Pattern Analysis in January, 2024

    Regarding the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of Chinese style trends, butterfly mysticism, winter roses, luxury jewelry, tribal animal patterns, as well as popular styles and drawing techniques such as Chinese old money and monochromatic art. As the Spring Festival approaches, the topic of traditional Chinese elements such as dragons continues to rise; The broadcast of flowers drives the trend of retro and old money; The butterfly and rose elements that convey freedom and beauty are highly sought after; Animal patterns and monochromatic art have received attention; Here is a specific analysis of popular patterns.

  • Dress -- The TOP Ranking of Womenswear

    2023-11-13 75136

    Dress -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing dresses downloaded by users in October, the clothing market in the past month has shown a focus on traditional Chinese style and commuting style. In terms of silhouette, casual and commuting waisted shirts and skirts account for a relatively large proportion. In terms of details, the focus is on ruching, twisting, and studded sequins, while in terms of patterns, plants and flowers are important design elements.

  • Popular Pattern Analysis in August

    2022-08-31 94083

    Popular Pattern Analysis in August

    This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.

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