According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.

Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.

This TOP ranking of knit dress is based on the interaction data of POP users in May and professional market analysis. Simple sophistication(66%) is the main style. Smart casual dress items(21%) are divided into preppy style and casual style. X-line is the main silhouette of sophisticated dress, and smart casual style uses H-line. Splicing and stitches are the noteworthy crafts of dress in this month.

According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.

According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.

This Top ranking of girls' dress is based on the statistics of users' interactive data of browsing and searching in January. J-Korea and smart leisurely styles occupy the most parts in January, followed by the rising emerging design style. Chinese and preppy style have lower proportions. A-line, H-line, X-line and O-line constitute the main dress silhouettes. A-line occupies the biggest proportion. Influenced by the A-line, pleating is the most popular craft, followed by decorative ruffle.

This TOP list is drawn according to downloading data of POP users in October. J-Korean style and folk style rise obviously, while emerging designer style declines. For patterns and crafts, flora and frills gain much more attention. Others keep steady.

According to data analysis of TOP 100 downloaded women's sweatshirts from mid-September to mid-October, the young lady style is almost as the same as simple and sophisticated style which holds 44%, and OL style dresses gain more and more attention. The waisted silhouette is dominant, and asymmetric details draw much attention.

The top list of girls' dresses is ranked based on interactive data and professional market research in August. J-Korean and fashion leisure styles stand out; emerging designer brands keep growing; Chinese style is steady. Patterns are downplayed. Except for stripes and checks, letters, animals and illustrations decline. Ruffles hold the main part, and crinkles and splicing are almost equal.

The top list of women's skirts is ranked based on interactive data and professional market research in August. The simple and sophisticated style is the hottest, holding 75%. The athleisure style declines obviously. The young lady style is worth key attention. Influenced by the young lady style, tight skirts and straight skirts take on a younger trend in details and colors. Color-blocking remains the most frequently used design. Stitches are continued, and asymmetric hemline is also popular.

A new report from Lyst, a global fashion search platform, suggests that off-White's dominance in the market may be changing. Lyst analyzes the online shopping behavior of more than nine million shoppers a month, including Google searches, retailers' sales data and social media mentions and engagement statistics. According to this report, the sportswear brand Nike beats Off-White and becomes the hottest brand this quarter, followed by Off-White, GUCCI, Balenciaga and Prada. It is also the first time a non-luxury brand has topped the list.

According to data analysis of TOP 100 downloaded women's dresses in July, simple and sophisticated style and young lady style are mainstreams. Retro pastoral style remains hot this season. Most A-line dresses pair with puff sleeves and shirring. The mini skirt is displayed by day dress with luxurious accessories. Splicing and deconstruction dominate crafts. Placement press-pleating grows this month.

This report concludes downloading interactive data of users in the first half of 2020, ranks the top list of brands with high market heat and topicality, and analyzes from elements, details and items.

Based on downloading and viewing data of users in the first half of 2020, this report ranks top 11 items and their top 10 styles respectively, and makes a key analysis of hot elements to provide the latest market trends.

According to data analysis of TOP 100 downloaded women's skirts from June to July, simple and sophisticated style is dominant, and emerging design and young lady style grow. As for fabrics, trench coat fabric increases while checked fabric drops. And cotton and linen as well as organza are steady. For crafts, deconstruction and splicing are main crafts. With the return of retro style, drawstring also grows.

According to data analysis of downloading data from May to June, simple and sophisticated style takes up the highest proportion, and the languid tea dress is the main item. Waisted silhouette and long shape are dominant. The retro court style is the second largest, mainly displayed by sleeves. As an accessory, lace is mainly spliced on edges and the chest, creating a luxurious court vibe.

This report concludes downloading interactive data of users from January to June 2020, ranks the top list of designer brands with high market heat and topicality, and analyzes from styles, crafts and details.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020, extracts designers brands with high market heat and topicality, and analyzes hot elements.

This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.

The TOP list of girls' dresses is ranked according to interactive data of users and professional market research in May. J-Korean style and fashion leisure dominate. Chinese emerging designer brands gain some attention. Preppy style and preppy sports style also occupy a certain place. Patterns are downplayed. Except stripe and check, patterns such as letter, floral and illustration are reduced in size and scale. Ruffle is mainly applied to cuffs and hemline, and asymmetric ruffle is also a mainstream. Drawstring, waisted design and puff sleeves grow, while splicing declines.

According to data analysis of downloading data of women's dresses from mid-April to mid-May, the simple & sophisticated style grows obviously; cotton & linen style increases; silhouettes and crafts are basically steady.