Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Item Category
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure Athleisure Avantgarde Brand Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style Outdoor Sports Indoor Sports J-Korea Preppy style Cotton&Linen Folk style Sustainability Russian Style Pattern analysis Y2K Resort Style
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2023-05-16 6636
Gen-Z Hottie -- The Analysis of Cider The Cross-border E-Commerce Womenswear brand
Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.
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2023-05-11 5750
Tropical Vacation -- The Cross-border E-commerce Brand Analysis of SHEIN
As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.
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2023-05-06 64677
Dress -- The TOP Ranking of Womenswear
Based on customer search data and market research, an analysis of key styles for women's dresses was conducted. The cinched-in waist was the most popular silhouette for April dresses, accounting for 45% of the market share, with ruffle detailing as the main design, accounting for 20%. The patterns were mainly floral, and as summer approaches, the demand for floral patterns that capture the summer trend has gradually increased. Suit dresses were also a major design point, with hollow-out designs widely used in mature styles. This month, the popularity of mature, elegant, and minimalist styles has increased.
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2023-04-27 39690
The Lyst Index -- Fashion’s Hottest Brands and Products Q1 2023
The Lyst Index is a quarterly ranking of fashion’s hottest brands and products. Lyst is a fashion technology company and premium shopping app, used by more than 200 million people each year to browse, discover and buy items from brands and stores. The formula behind The Lyst Index takes into account Lyst shoppers’ behaviour, including searches on and off platform, product views and sales. To track brand and product heat, the formula also incorporates social media mentions, activity and engagement statistics worldwide, over a three month period.
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2023-01-05 70299
2022 Annual TOP Athleisure Brand
2022 Annual TOP Athleisure Brand
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2022-12-02 62620
Allover Pattern -- The TOP Ranking of Kidswear
According to the TOP100 downloaded allover patterns of kidswear in October and November, flowers(25%) still dominate the market, followed by rabbits(18%), classic checks(13%) and fruit & vegetable(12%). Besides, tie-dyed watercolor effect(9%) is also a noteworthy direction.
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2022-11-17 74071
2022 Double 11 Shopping Festival Data Analysis of Womenswear
2022 Double 11 Shopping Festival Data Analysis of Womenswear
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2022-11-16 59912
2022 Double 11 Shopping Festival Data Analysis of Kidswear
2022 Double 11 Shopping Festival Data Analysis of Kidswear
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2022-08-31 81492
Popular Pattern Analysis in August
This report offers a cross-industry analysis of pattern elements and techniques. The boom of neo chinoiserie leads to the popularity of blue-and-white porcelain and wintersweet. Versace and Louis Vuitton’s men’s collections in S/S 2023 combine fashion with classicism to create a neo-classicism style. Pop Art, Baroque and classic relief are the main presentations.
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2022-07-29 72926
Dress -- The TOP Ranking of Women's Knitwear
Based on the interactive data and market researches, POP Fashion comprehensively sorts out the TOP10 list of women’s knitted dress in July. We can see from the list that elegant sophistication is the main style. The slim fits underline women’s elegant charm. X-line dress and long ceremonial dress are the notable silhouettes. Chanel-inspired styles are also updated by the silhouettes. Besides, the design of youthful dress is also noteworthy. Coarse cables and neat H-line silhouettes exude a casual and vibrant atmosphere. Embroidered flowers and rhinestone letters elevate the detail.
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2022-06-30 91179
Dress -- Top Ranking of Womenswear
According to the data analysis of the TOP100 downloaded women’s dresses from April to June, Simple Sophistication (32.3%) and Youthful Elegancy (28.6%) are the hottest styles while there is a slight decline in J-Korean (10.2%) market. Waisted and loose, midi dress has been the most popular silhouette so far. For craft, splicing, drawstring and crease are still noteworthy. Metallic accessory is well-received as well.
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2022-06-21 82309
Summer Adventure -- The Analysis of SHEIN The Online Fast Fashion Retailer
1.SHEIN is selected as one of the most 100 influential companies of 2022 in the world by the news magazine Time. 2.SHEIN became the first official partner of Stagecoach, and released the SHEIN X STAGECOACH collection. 3.SHEIN took over Coachella with Zeuphoria. 4.SHEIN launched its eco-friendly line evoluSHEIN. 5.SHEIN has pledged to donate $15 million to The Or Foundation, a charity working at Kantamanoto in Accra. 6.SHEIN became the most downloaded APP in all America after earning its $15 billion valuation. 7.SHEIN runs the website of its underwear branch Luvlette.
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2022-05-25 79443
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-04-19 75807
All-over Pattern -- The TOP Ranking of Womenswear
According to the TOP100 downloaded womenswear all-over patterns in March, Natural Romance(40%) is the most popular style, followed by Smart Casual(38%) and Retro Fashion(22%). Geometric shapes, letters and plant & flower are the main pattern elements. Houndstooth, zebra stripes and snake skins are trending upward. Artistic geos and collages show impressive visual tension. Digital printing and embroidery are the two crafts for all-over pattern.
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2022-03-31 78260
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.
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2021-12-07 78964
Lyst -- The Year in Fashion 2021
This year brought the vaccine and with it a transition to the "new normal"; we dressed up to go out and to make ourselves feel good. But the effects of covid remained; we craved comfort and a new form of workwear, while on-screen moments continued to influence us more than ever. Over the course of the year 150 million+ shoppers looked on fashion shopping platform Lyst.
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2021-08-14 106828
All-over Pattern -- The TOP Ranking of Womenswear Pattern
According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.
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2021-07-27 69630
THE LYST INDEX -- Fashion's Hottest Brands and Products Q2 2021
The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.
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2021-07-20 111940
Dress -- The Top Ranking of Womenswear
According to the TOP100 downloaded women's dresses of POP users from May to July, simple sophistication style(39%) has increased greatly, followed by youthful elegancy(27%). However, cotton-linen deconstruction shows a decreasing trend. X-line design becomes the most noteworthy silhouette, and the requirement for practicality promotes the popularity of loose and A-line silhouettes. Splicing still dominates the craft domain, while beading and knotting have also increased a lot.
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2021-06-30 92261
Q2 Item Data -- The TOP Ranking of Womenswear
According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.
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2021-05-21 87329
Dress -- The TOP Ranking of Girls' Wear
Based on the interaction data of POP users in May, J-Korea and smart casual are the major styles of girls' dress. Floral and stripe & check dominate the pattern market. Ruffle, pleating and splicing are the noteworthy crafts.
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2021-05-17 122800
Dress -- The Top Ranking of Women's Knitwear
This TOP ranking of knit dress is based on the interaction data of POP users in May and professional market analysis. Simple sophistication(66%) is the main style. Smart casual dress items(21%) are divided into preppy style and casual style. X-line is the main silhouette of sophisticated dress, and smart casual style uses H-line. Splicing and stitches are the noteworthy crafts of dress in this month.
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2021-04-25 77584
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
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2021-04-13 116331
Dress -- The TOP Ranking of Womenswear
According to the data analysis of POP users from February to April, the proportion of mature elegance style improves obviously among dress, followed by simple sophistication and cotton-linen deconstruction styles. X-line is the key silhouette, and the demand for practicality leads to the popularity of workwear and sportswear. Splicing is the mainstream of craft design, and deconstruction and knot are also essential.