According to data analysis of TOP 100 downloaded women's denim items from February to March, the urban slight fashion style gains the most attention, and the romantic style is more popular than the last season. For silhouettes, the loose silhouette is comfortable and the well-fitting silhouette is practical, while the deconstructed offbeat silhouette is increasingly popular. The pollution-free washing craft and original denim fabric remain the focus of denim. According to the data of the four womenswear fashion weeks and the latest information of denim market, soft ruffles and exquisite accessories work together to create the new feminine denim, and become the key designs of entry luxury denim.

The TOP list of girls' dresses is ranked according to interactive data analysis of users in February and professional market research. Fashion leisure style, the J-Korean style and rune arts are key styles of this month. For the J-Korean style, toddlers and infants' wear are dominant, and the sweatshirt dress and the cotton woven dress with all-over print are main items. For rune arts, the exaggerated silhouette and deconstruction are prominent. For fashion and leisure style, the layered mesh has an obvious growth. In terms of the preppy style, sport splicing and stripes are main design elements.

According to the data analysis of TOP 100 downloaded women's dresses of POP users from December to January, retro girly elegance and simple & sophisticated style become key styles. The dress of resort style grows quickly. X-line and H-line are mainstream silhouettes. Puff sleeves and gigot sleeves draw much more attention. Splicing and crinkles still gain much attention. Ruffle is still the key to dress for S/S 2020.

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.

In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

The TOP list of hot brands of women's knitwear in the second half of 2019 is ranked according to users' browsing and searching interactive data. The design competition and international fashion week draw much attention on YINGER FASHION GROUP, and its subline brands, INSUN and PSALTER are prominent. The brand for lady style, Sandro, is more popular. With the increasing popularity of topics such as minimalism and environmental protection, brands such as TWIN-SET and Stella McCartney have also become more popular.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

According to data analysis of the TOP 100 downloaded women's dresses in November and December, the simple & sophisticated style and the young lady style become key styles. For silhouettes, X-line and A-line are major styles and the waisted dress is a mainstream silhouette. Splicing and deconstruction still gain much attention. And ruffles become the key to dresses for Resort 2020.

The TOP list of dresses is ranked by POP users' downloading interactive data in a month. The simple & sophisticated style is dominant, holding 48%. The young lady style is the second, holding 36%. The athleisure style declines a little, taking up 12%. In terms of silhouette, the X-line waisted dress accounts for 37%. The H-line dress is 15%. The A-line dress holds 8%. For crafts, splicing and ruffles still take up a large part respectively. And pleat in this season gains much attention, holding 22%.

The TOP list of dresses is ranked by POP users' downloading interactive data and professional market research. In the TOP list of October, the simple & sophisticated style holds 51%. The young lady style rises to 34%. The athleisure style which gained much attention in previous time is gradually declining, holding only 15%. Color-blocking is still the key detail in women's knitwear. Designs of undershirts and dresses will consider the match with overcoats or trench coats, so design in the neck is pretty important and the waisted design gains more attention. In the TOP list, the H-line dress is still the hot silhouette. Influenced by the cardigan of Chanel style, Chanel elements are widely applied to the dress. The X-line full skirt with a stronger young lady sense grows and the key point is the finer craft.

The data analysis of TOP 100 is made according to downloading times of denim styles of POP users in October. The avant-garde brands grow. The girly chic style declines obviously. In terms of fabric, washed denim is still dominant. For details, splicing is the uppermost craft.

According to data analysis of the TOP 100 downloads of women's skirts in October, the simple & sophisticated style is dominant, and the emerging design style increases. The proportion of young lady style has an obvious decline. In terms of fabrics, the trench coat fabric rises while the cotton and linen drop obviously. And the check is steady. For crafts, deconstruction and splicing are still main crafts. The topstitch declines a little, but it's still favored by consumers in the TOP 10 style.

According to data analysis of TOP 100 downloaded women's dresses in October, the young lady style and the lady style are main styles; the cotton & linen style declines a little. Ruffle, press-pleating and waisted design account for the largest part. Floral and stripes also take up a large part.

According to data analysis of TOP 100 downloaded women's denim items in September, avant-garde fashion brands and girly slight fashion occupy a high proportion, while the simple & sophisticated style has a low proportion. The washed denim is the focus of this month. Tie-dyed denim slowly declines. For crafts, splicing is dominant. For segmentation, accessories are used to create a blocking appearance.

This report is aimed at statistics on designer brands in the third quarter of 2019, and extracts designer brands with high popularity and topicality in the market. And the according to the big data of POP, it concludes the ranking list of brands, and analyzes hot elements.

According to the data of the dress in September, the dress in the minimalist style and in young lady style still takes up a large proportion. The cotton and linen style decreases a little. While the sportif leisure style rises gradually. The ruffle and waisted design are the most widely used detail in the dress. And the use of pleats decreases slowly. In terms of the pattern, the floral printing is still the most widely used pattern. The printing with an art sense and stripes grow obviously. However, the printing of natural scenery descends.

In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.

According to data of dresses in July and August, the total share of simple sophistication and juniors' style reaches 74%. Linen&cotton holds 18%, while ruffles and gathering are used most. Florals are dominant.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.