-The demand trend of women's clothing and underwear market in the past year: -Life cycle: March, May, and October are the peak periods of underwear demand each year, while February is the period of rising demand. -Analysis of demand trend in the underwear market: The demand trend for underwear in January 2023 was at the lowest level in the past year's data, but then began to increase rapidly. Analysis shows that as the temperature rises, consumers will have an increase in demand for spring and summer underwear. In addition, shopping nodes such as Valentine's Day and Mother's Day will also drive the growth of underwear sales, stimulating consumer desire to purchase.-The proportion of lingerie category trading index in women's clothing e-commerce in the past month: From the chart, it can be seen that bras have the highest proportion of the entire lingerie category transaction index. Bras come in various styles, such as bras, seamless bras, sports bras, etc., meeting the needs of different consumers.-The proportion of the top 100 price range for women's clothing and underwear in the past month: From the chart, it can be seen that the core price range is below 100 yuan, accounting for 51%. The price range below 00 yuan is in line with the purchasing power of most consumers. When considering the balance between quality and price, more people will choose products with more affordable prices.

Based on customer search interaction data, comprehensively organize the top 100 popular styles of women's yoga and fitness clothing from December 23 to February 24. Among the top 100 yoga and fitness clothing favored by designers, foreign designer brands and some niche domestic brands are more popular. Segmentation design, stitching decoration, breathable mesh, mesh splicing, waist design, pocket design, and other details are key areas of focus.

This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various women's yoga products of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 hot search lists for various types of underwear products in the year, in order to better understand industry trends and new season development.

According to the analysis of the top 100 women's clothing and underwear downloads by POP users in the past month, the main style of women's clothing and underwear this month is a modern and exquisite style with a strong sense of structure. The detailed design is mainly reflected in the use of metal decoration, such as metal connections, lower body structure, metal embroidery, etc. In addition, there are also design techniques such as three-dimensional flowers, thin band connections, lace bras, etc.

Current situation analysis: According to data from the Amazon platform in November 2023, sales of thermal underwear and tops have increased by 51.37% year-on-year since November, ranking first on the best-selling list. Meanwhile, the sales of thermal underwear sets have shown a significant decline, with a decline rate of 27.92%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: The demand for warm tops is significantly increasing, while the demand for set type warm underwear is decreasing, indicating that Amazon consumers are more inclined to purchase single tops rather than complete sets of warm underwear, and pay more attention to personalized and freely combined dressing forms.

The mysterious and diverse Eastern culture, with its unique aesthetic and symbolic language, has become the design inspiration and creative source for many international and Chinese designer brands. Integrating Chinese elements into underwear, such as traditional Chinese color schemes, embroidery, lace patterns, etc., as well as silk fabrics that are essential for the Silk Country, cleverly blends traditional Chinese elements with modern design to create a unique Eastern charm.

Analysis of the demand trend of the Double Eleven underwear market in 2023:-From the chart, it can be seen that October 30th and November 11th are peak demand periods, with October 30th being the last installment of the first wave of pre-sales. During this period, the demand peak analysis is due to consumers' desire to snap up their desired products in advance to avoid the competitive pressure of buying on the day of Double 11th. At this time, the demand for underwear market may be high. November 11th is the warm-up time for the second wave of products on Double Eleven, as well as the last wave of major discounts. Many consumers will take advantage of this opportunity to check for deficiencies and purchase underwear products they did not originally purchase.

According to the analysis of the top 100 women's clothing underwear data downloaded by POP users in the past month, the style of women's clothing underwear this month is mainly retro palace style, with metal decorations such as metal chains, metal buckles, metal shoulder straps, etc. The embroidery pattern is mainly simple and clear in shape, suitable for creating urban fashion styles. In addition, structural underwear design also accounts for a certain proportion.

According to the TOP 100 download list of POP in September 2023, animal, floral, and fruit and vegetable patterns have received the most attention in the development of autumn and winter girls' home clothing. Among them, the attention to lively and cute puppy pattern elements has increased in September. When overlapped and repeated with letter or geometric shape elements, they create rich visual effects. The development of patterns in the Japanese and Korean style remains a popular direction this month. Cartoon animal elements in the Japanese and Korean style are particularly favored, with adorable animals such as cats, bears, and rabbits being the focus of pattern design, adding a touch of warmth and childlike innocence to home clothing.

According to the analysis of the top 100 women's clothing and underwear downloads by POP in the past month, the main styles of women's clothing and underwear this month are teenage-style seamless underwear and corsetry bras. They often feature delicate lace trims, hollow designs, and a significant proportion of mesh embroidery and seamless knitting techniques as well.

Current Situation Analysis: In August, the underwear & sleepwear category continued to take the first place, accounting for 23.13% of the total. The tops, t-shirts, and shirts category ranked second, accounting for 14.78% of the total. The sports category ranked third with a share of 14.21%. Among the subcategories of underwear, bras had the highest proportion, reaching 41.74%. Among the subcategories of sleepwear, sleepwear sets had the highest proportion, reaching 34.01%. Data Insight: In the clothing category on Amazon, women's clothing accounts for approximately 43% of the total market share, making it one of the most significant parts. This reflects the relatively high purchasing demand of female consumers for clothing on Amazon. Among women's clothing, the underwear & sleepwear category has the largest share. The reason for this can be attributed to the fact that underwear and sleepwear are essential clothing items for women in their daily lives. Additionally, some items on the website are priced affordably, making them more advantageous compared to offline purchases.

Based on customer search and interaction data, here are the top 10 trending styles of women's yoga and fitness apparel from May to August. Among theTOP10 most loved yoga and fitness apparel by designers, foreign designer brands are more popular. Key focuses include letter bands, patch decorations, stitching details, breathable mesh, heterogeneous splicing, asymmetrical designs, and pocket designs.

Based on user browsing, search, and interaction data in May, as well as professional market research analysis, a top list of shapewear was selected. Seamless lingeries not only break the traditional hook design, making the garment more fit to the body, but also use seamless technology to make it less likely to leave marks when worn. The rise of these trends reflects women's dual demand for comfort, health concepts, and sex appeal, and should also become the direction of development for the underwear industry.

Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.

Based on the interactive data and professional market researches in November, POP Fashion figures out the TOP ranking of underwear. Bra is the hottest item in this month, while lace fabric is the dominating element. With the diversification of aesthetic, feminine embroidery and fun printed fabric are also more acceptable.

Among all the categories of yoga wear and workout wear, workout pants(20%) share the biggest proportion, followed by workout tops(19%), yoga sports bra(15%) and yoga trousers(15%).

Based on the interactive data of POP Fashion users from January to June, we figure out a TOP30 list of underwear brands and put emphasis on the TOP6 to introduce you the important design elements and industrial keywords.

Based on the analysis of interactive data and market researches in March, POP Fashion figures out a list of underwear. Consumers are having a rising requirement for panties, while the use of lace fabrics also captures a larger proportion. Beyond the selection of fabrics, we can also see structural lines and sophisticated designs.

Based on the interactive data and market researches of POP users in August, sets and bras are searched the most. More and more consumers start to pursue underwear in set. Healthy, comfortable seamless bra still occupies a higher proportion. Being both good-looking and practical has become a trend for underwear. More comfortable, eco-friendly fabrics and multi-function designs are integrated into underwear.

Based on the interaction data analysis of POP users in April, lingerie and bra are searched more. Consumers are having rising requirements of bras, and they also prefer the underwear set. The application of lace and lace edging still occupies a large proportion. Influenced by the improved living standard, people also want more comfortable underwear. The strengthening and innovation of thinner and lighter design will be the trend for underwear fabric.