Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-21 13610
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-01-15 34455
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
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2023-12-30 35027
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 65603
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-18 65745
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
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2023-12-12 30115
The Data Analysis of Menswear E-Commerce Products
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (men's clothing) has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as trendy bookworms, Dirty Fit, three proof down jackets, black new Chinese style, rebellious motorcycle style, shirt style down jacket, leather and fur integrated motorcycle suit, American style workwear pants, She Pai autumn and winter coats, and endorphin wearing.
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2023-11-17 37381
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
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2023-11-17 17892
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-06 11526
Analysis of Cross border E-commerce Data for Menswear in October
As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.
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2023-09-20 48120
Down Jacket -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's cotton and down downloads by POP8-September user volume, the proportion of simple European and elegant style is relatively high, accounting for about 40%, followed by fashionable casual, sporty casual, and other styles. In terms of silhouette, loose-fitting styles are predominant, and lightweight down jackets, shiny down jackets, straight-fill down jackets, short bread jackets, reversible designs, and others have received more attention. In terms of craftsmanship details, heterogeneous splicing, irregular pattern stitching, and detachable designs are of particular interest. As for fabrics, special textured fabrics such as corduroy, knit fabrics, flannel, leather, and others have been given special attention.
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2022-12-15 67451
Lyst The Year in Fashion 2022
With the year’s end drawing near, the fashion world is beginning to take a look at what brands made waves in 2022. Once again, Lyst has unveiled its Year in Fashion Report – taking a keen look at the trends and brands that not only filled our conversations but our computer search history.
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2022-09-21 77986
Positioning Patterns -- The TOP Ranking List of Menswear
According to the data analysis of TOP100 downloaded positioning patterns in July and August, Smart Casual and Business Leisure are still the major styles. To welcome the Chinese New Year, cartoonish rabbit has been a noteworthy element as bears are also popular in the market. The changes and combinations of letters and graphics are still the focus. The presentations of badges are under constant updating.
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2022-08-17 73265
All-over Printing -- The TOP Ranking of Menswear
According to the TOP100 downloaded menswear all-over prints in July and August 2022, different types of checks still play an important part; collaged paisleys attract eyeballs; letters and graphics are grouped together; besides, the renewed camouflage is also noteworthy.
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2022-07-26 68999
Jacket – The Top Ranking of Menswear
Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.
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2022-07-14 68408
Down Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s down jackets in June, Smart Casual is the dominating style, followed by Street Fashion. Padded coat and jacket are the main silhouettes; light matte nylon is the leading fabric; for crafts, quilting and patchwork draw attention; patch pockets and detachable details are trending upward in the market.
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2022-06-29 75679
All-over Pattern -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded all-over menswear patterns on POP Fashion in May and June, monograms still share the biggest part, which continues the classic and improves the brand identity; the changes and combinations of letters and shapes provide artistic letters, cartoon icons and creative checks; besides, abstract geometric shape is also an important design. All-over printing and jacquard are the main presentations.
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2022-05-19 106855
Positioning Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s positioning patterns in March and April, Smart Casual and Business Leisure are the two major styles. The combination of letters and geometric shapes is presented in diversified forms. Badges and cartoon characters keep the popularity. Printing, embroidery and applique are the most common crafts of pattern.
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2022-04-19 82474
All-over Pattern -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded menswear all-over patterns in March and April, the updating of classic monogram remains the key. Dense letters and geometric shapes continue the classic and show the sense of fashion. Letters and graphics in the form of graffiti are artistic. Cartoon animal is also a noteworthy element. All-over printing and jacquard are the main presentations of pattern.
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2021-11-17 94270
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.
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2021-08-30 77342
Jacket -- The TOP Ranking of Boys' Wear
Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.
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2021-08-07 68876
Jacket -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.
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2021-07-30 111476
Placement Pattern -- The TOP Ranking of Menswear
According to the TOP100 downloaded placement patterns of menswear from June to July, streetwear brand(45%) occupies the most proportion, and retro college(12%) has drawn attention once again. Letter, shape and cartoon character are the most noteworthy pattern elements. The combination of embroidery and printing and applique are the major crafts.
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2021-07-30 41050
Suit -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.
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2021-06-04 95576
Puffa Jacket -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.