According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.

Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

Based on the analysis of the data on running training clothing in the top 100 children's clothing and sports items downloaded by users from January to February 2014, we can see that in the past two months, the children's clothing market has shown a high level of attention to fake two-piece designs, sticker decorations, letter prints, pocket designs, breathable mesh, letter prints, and other designs. Next, we will conduct a detailed analysis of these styles and details.

According to Amazon data, among all Amazon products, men's clothing accessories account for 20.7% of all clothing accessories, a decrease in the past two months. And men's clothing accounted for 38.5% of men's clothing accessories, an increase of 0.1%, with only a slight increase. (2) In January, the sports category remained at the top, accounting for 26.3% of the total, unchanged from the previous month; The number of shirt products ranked second, accounting for 18.9%, a decrease of 0.1%; The jacket and jacket category ranks third, accounting for 10.3%, unchanged from last month.

From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

According to the December Top 10 list of best-selling men's cotton/down jackets in e-commerce, the most popular styles of men's cotton/down jackets are dominated by outdoor leisure, business work clothes, and sports leisure. In the nearly 30 day transaction proportion data, the design element with the highest transaction is the hooded silhouette, the design element with the highest increase is the baseball collar, and the fabric with the highest transaction is corduroy. Based on the fact that the sales of men's cotton/down jackets in the e-commerce market have entered the explosive stage in December, it is not recommended to make excessive payments. A small amount of popular cotton/down jackets can be added according to market demand trends to increase sales.

With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

This ranking is a comprehensive ranking based on the 2023 POP backend sports download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's sports/training products for the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

This report analyzes the TOP list, details, and styles of popular sports cotton down clothing in e-commerce from November to December.

According to the analysis of the top 100 girls' cotton down download data in November, the cotton down market in the past month has focused on styles that extend from Japanese and Korean "sweet macarons" to sporty outdoor styles. The truncated bread jacket and outdoor waist style silhouette have shown high attention. In terms of details, focus on the design of cute decorations and pattern stitching.

According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.

In the popular November men's outerwear e-commerce, the most popular styles of men's outerwear are dominated by mountain outdoor and business commuter styles. Among them, practical pockets, detachable inner linings, contrasting colors, as well as plaid patterns and patches are worth paying attention to as design elements. In terms of silhouette, fitted or loose versions are the main options, providing consumers with a more comfortable wearing experience.

According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

According to Amazon data statistics, among all Amazon products, men's clothing accessories account for 21% of all clothing accessories, which is not much different from last month. And men's clothing accounted for 38.3% of men's clothing accessories, an increase of 0.1%, with little growth. In November, the sports category remained at the top, accounting for 26%, up 0.1%; The number of shirt products ranked second, accounting for 19.3%, a decrease of 0.4%; The jacket and jacket category ranks third, accounting for 10.2%, up 0.1%.

In response to the summary of external patterns, this month's POP focuses on cross industry analysis from the aspects of winter snow fields, tribal stories, universe movies, classic continuation, national style elegance, playful children's fun, as well as interesting cartoon and abstract coloring techniques. The biennial exhibition is being held in Shanghai, the birthplace of Chinese cinema, exploring the relationship between humans and the universe, and has received a high level of discussion this month; The cross-border collaboration between the milk tea industry and Chinese culture has brought sustained attention to Chinese culture; The interesting and cute cartoon characters have also received attention from all walks of life this month; Here is a specific analysis of popular patterns.