This report analyzes the TOP list, details, and styles of popular e-commerce sportswear from January to February 2024.

According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

This ranking is a comprehensive ranking based on the 2023 POP backend download index, hot selling index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 5 hot search lists for various men's and women's outdoor sports items of the year, in order to better understand industry trends and new season development. Click on the link to enter the TOP10 brand style library.

Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

This report analyzes the TOP list, details, and styles of popular sports cotton down clothing in e-commerce from November to December.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.

This report analyzes the top 100 ski suit data based on POP user downloads from September to October, mainly from two dimensions: design details and silhouette.

This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.

Based on the analysis of the top 100 sports jacket data on POP user downloads from September to October, we can find that in the past month, the market has shown a high level of attention to designs such as ribbon decoration, pocket design, badge decoration, heterogeneous stitching, stitch decoration, zipper decoration, and letter printing. Next, we will conduct a detailed analysis of these styles and details.

According to the analysis of the top 100 women's clothing cotton and down data on user downloads from September to October in POP, the minimalist style is more prominent, followed by smart casual, athleisure, and young lady styles. In terms of silhouette, the main focus is on loose and straight shapes, with short padded coats, lightweight down jackets, down vests, and long down jackets receiving more attention; In terms of process details, the combination of fleece and down, detachable design, and geometric stitching have been given special attention; In terms of fabrics, fabrics with special textures, such as fleece, knitted fabrics, corduroy, leather, etc., as well as fabrics with a matte cotton texture, have been given special attention.

According to the analysis of the top 100 outdoor clothing data for POP in August, we can find that in the past month, there has been a high level of attention in the market towards pocket design patches, heterogeneous splicing, seamless taping, graphic design, reflective design, drawstring design, and linear decoration. Next, we will conduct a detailed analysis on these styles and specific details.

2022 Annual TOP Outdoor Activewear Brand

With the rise of outdoor sports as mountaineering, camping and hiking, POP Fashion lists out the most popular mid/high-end sportswear labels in the first half of 2022. The North Face presents the highest sales volume and profits, followed by Arc’teryx. Besides, we can also see the increasing of Chinese brands, especially TOREAD and KAILAS.

According to the TOP100 downloaded men’s active jackets from February to April, Athleisure is the most welcoming style. In detail, functional pocket is still the main element. Besides, shirt collar and distorted placket are popular as well.

There came the 13th double 11(the online shopping carnival on November 11) for Chinese consumers. Sales Volume and quantity broke the history records once again. According to the data from November 1 to 11, 2021, POP-Fashion made a Top 10 list of sportswear brands: Nike remains the biggest winner, followed by ANTA and LI-NING.

According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.

According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.

According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.