Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-11 12697
Jacket - The TOP Ranking of Menswear
According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.
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2024-01-15 27618
2023 Annual TOP Tanking of Menswear
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, select the top 10 men's clothing brand hot search list for the year, in order to better understand industry trends and new season development.
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2024-01-11 29677
Down Jacket -- The Data Analysis of E-Commerce Womenswear
From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.
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2023-12-30 31579
2023 Fashion Data of Down Jacket
Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.
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2023-12-25 63593
The TOP Ranking of Down Jacket
According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.
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2023-12-20 6673
Suit -- The TOP Ranking of Menswear
According to the data analysis of the top 100 men's suits downloaded by users in November, the key styles in the recent suit market are business casual and lightweight workwear. In terms of details, there is more attention to changes in the collar and partial splicing. The craftsmanship focuses on water diamonds, pearls, and metal decorations. In terms of silhouette, the wide shoulder design is worth noting. Simple suit styles are enhanced with exquisite detail designs to increase visual appeal and elevate the fashion level of individual pieces.
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2023-11-17 36389
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
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2023-11-17 16842
2023 Double Eleven Data Analysis of Women's Down Jacket
November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.
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2023-11-02 39610
The TOP Ranking of Men's Jacket
According to the analysis of the top 100 men's clothing jacket data downloaded by users from September to October, the jacket market in the past two months has mainly presented two mainstream styles: fashionable workwear and business commuting. Leather decoration and heterogeneous lapels are the key design details of individual items; In terms of craftsmanship, jacquard logos have received consumer attention; Shirt style business jackets, standing collar short work jackets, and half high collar hooded protective jackets are currently popular choices in the single item market.
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2023-08-10 14299
Suit -- The TOP Ranking of Menswear
According to the analysis of the TOP 100 men's suit downloads in July, the recent month's suit market has shown a trend dominated by business casual and light industrial style, focusing on the simple and neat H-line silhouette. In terms of detailed design, firm shoulder lines, high button positions on the western collar, and exquisite edge wrapping have become some of the characteristics of suits. Key fabrics to pay attention to include noise surface texture and color-woven check patterns, all of which reflect the modern men's demand for business occasions and comfortable fashion.
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2022-07-26 68962
Jacket – The Top Ranking of Menswear
Based on the data analysis of the TOP100 downloaded men’s jackets in July, leisure fashion and workwear are the leading styles. As the recommended fabric, lightweight nylon with a thin texture brings a comfortable wearing experience. Patch pocket, decorative edge and badge are the key designing points that explore diverse looks. For craft, color blocking remains to be a hot element in the market.
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2021-06-26 89719
Jacket -- The TOP Ranking of Outdoor Sports
According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.
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2021-05-18 73858
Jacket -- The TOP Ranking of Menswear
According to the data of TOP100 downloaded men's jackets of POP users in April, smart casual and athleisure are still the main styles, and the popularity of business leisure recovers. All-over logo jacket increases the visual highlights. Different materials update the traditional edge design and bring innovation. Front-and-back design greatly improves the practicality.
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2021-04-30 75221
Suit -- The TOP Ranking of Menswear
According to the TOP 100 downloaded men's suit of POP users in March, business leisure style occupies 58%, rune art 13% and workwear 5%. The suit design this season pays more attention to the linear feel, and the outstanding placket design uses composite, overlapping and segmentation. Influenced by the military feeling, workwear suit is also a noteworthy point in this season.
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2020-09-26 88553
Jackets -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.
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2020-08-29 91437
Denim -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.
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2020-08-06 86698
Popular Items in the First Half of 2020 -- The Comprehensive Analysis of Menswear Markets
Based on downloading and viewing data of users in the first half of 2020, this report ranks top 12 items and their top 10 styles, and makes a key analysis of hot elements to provide the latest market trends. From the chart we can see T-shirts rank the first, followed by sweatshirts.
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2020-07-10 89650
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in June, sportif style keeps prevailing and other styles are also inclined to a sporty feel. Jackets begin to focus on details. Various labels and functional chic lining design add details. Splicing is also indispensable.
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2020-07-03 78303
Overcoats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's overcoats in June, business leisure style occupies a large proportion and the overall style is light business. Silhouettes and details reflect men's demand for quality. Structures change a little, while crafts gain much attention. Accessories enrich the style. Beads and decorations display delicacy.
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2020-06-30 100352
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
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2020-06-04 100434
The NEXT 20, a Quarterly Analysis of Brands, by Lyst and Highsnobiety
Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.
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2020-05-22 102996
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.
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2020-04-30 122549
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.