According to data analysis of TOP 100 downloaded women's puffa jackets from October to November, young lady style puffa jackets ascend a little, but simple and sophisticated style is still a main style. Down jackets remain a key silhouette, and waisted silhouette may be replaced by the straight shape. Practicality drives the use of ties and drawstrings, and inclusivity also stands out. Splicing remains key.

Based on downloading and viewing data of users in almost one year, this report ranks top 12 items and their top 10 styles, and concludes hot elements to provide the latest market trends, just for designers' reference. From the chart we can see T-shirts rank the first, followed by sweatshirts.

According to data analysis of TOP 100 men's trench coats downloaded by users in October, fashion casual and sports casual items have been attracting increasing attention from customers. In terms of silhouette,the mock layer and the parka are the main silhouettes. The top 100 men's coat also covers some detachable designs. Side slit is a new design direction. In addition, functional designs remain popular in market.

According to data analysis of TOP 100 downloaded girls' puffa jackets from June to September, J-Korean style and rune arts style ascend than August, while fashion brands and fashion leisure style decline. Letters are mainly used as placement decorations, and animals are used as shapes. Quilting is still the key craft, and crafted decorations gain more and more attention. Spliced styles decrease.

According to data analysis of TOP 100 downloaded boys' puffa jackets from July to September, compared with August, fashion leisure style declines; J-Korean style returns back; outdoor sports style grows a little. Letters and animals are key patterns. Textured patterns show a momentum of return. Splicing and quilting remain key crafts. Crafted decorations mixing with designer brands' concepts deliver a stronger sense of design.

According to data analysis of TOP 100 downloaded men's puffa jackets in the month, fashion leisure style declines, while business leisure and athleisure style return. Reversible designs and detachable multifunctional details are functional and practical. For crafts, modern quilting and placement splicing become the focus.

According to data analysis of TOP 100 downloaded women's jackets in September, simple and sophisticated style (declining than last month) and athleisure style (increasing) account for a large proportion. Jackets remain the main item. Leather coats still dominate. And influenced by seasons, all wool and parkas ascend.

According to data analysis of TOP 100 downloaded men's overcoats in the month, fashion leisure and outdoor fashion draw constant attention, while street fashion brands decline a little. Letters are main patterns, and landscape-like patterns increase. For silhouettes, vests and down jackets stand out. For crafts, splicing underlines mixed materials and color-blocking; special quilting becomes the focus; webbing enriches details and take up a small part.

According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.

According to data analysis of TOP 100 downloaded women's overcoats from August to September, the simple and sophisticated style dominates and grows. The young lady style and fashion leisure decline compared with last month. The waisted silhouette slightly increases. Instead of crinkles, users pay more attention to splicing and decorative edges.

According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.

According to data analysis of TOP 100 downloaded women's puffa jackets from August to September, the simple and sophisticated style and the young lady style are main styles this month. Fashion leisure remains popular and features the loose straight shape. Down jackets and the straight shape dominate. Piping is the main focus, and its application to puffa jackets make an exquisite visual effect.

According to data analysis of TOP 100 downloaded men's leather and fur clothing in August, business leisure (32%) and fashion leisure (64%) dominate, and avant-garde fashion brands hold 4%. Jackets are still the most popular item. Suede and one fur increase evidently, but leather coats and jackets remain dominant.

According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.

According to data analysis of TOP 100 downloaded women's leather and fur clothing in August, the simple and sophisticated style still holds a large part in spite of its decrease. The athleisure style and Russian style grow. Jackets remain dominant, followed by trench coats and overcoats. Puffa jackets occupy a small part. Leather coats dominate, and fur clothing increases.

According to data analysis of TOP 100 downloaded men's jackets in August, the athleisure style dominates. As for silhouettes, in addition to basic items, functionality is also an important selling point. Details are inclusive and outdoor functional.

Based on market heat and topicality in the first half of 2020, this report ranks popular menswear brands, and analyzes them from styles, crafts and details. TOP 10 designer brands are mainly street fashion brands with high quality menswear.

According to data analysis of TOP 100 downloaded women's denim items in August, avant-garde fashion brands rise, while simple and sophisticated style decreases compared with girly chic style. As for crafts, embroidery remains dominant. Splicing and letters are main crafts. Beads reinforce the feminine and soft vibe.

Here are the TOP 10 styles (From left to right are 1-5, 6-10.). Deconstructed cutting on suits gains more and more attention. Decorations and buttons are more important, creating various styles and bringing changes.

According to data analysis and professional market research in August, the top list of boys' puffa jackets is ranked. Rune arts (5%), street fashion (6%), fashion leisure (74%) and outdoor sports (13%) hold main parts. As for rune arts, the occidental brand, Finger In The Nose, is dominant with its metallic designs. Positioning print occupies the highest proportion of 23%, followed by splicing (22%). Handcrafted decorations (11%) and quilting (8%) are comparatively steady. Besides, Diesel and Moncler blend landscape patterns with outdoor styles, more fashionable and characteristic.

According to data analysis of TOP 100 downloaded women's trench coats from July to August, simple and sophisticated style as well as deconstruction of cotton and linen style are main styles. Fashion leisure style still gains much attention. Short and middle length styles increase. The A-line trench coat is a key silhouette for trench coats. Splicing, color-blocking and drawstring still get much attention, and color-blocking grows. Conventional trench coats remain the key reference.