Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

Based on the interactive data of POP users and the professional market research, elegant lady(27%) is the most popular style in this month, followed by smart casual(13%) and youthful lady(14%). In the silhouette design of cardigan, loose boxy must be the main silhouette, while tie-waist cardigan is shown frequently in elegant lady styles. Stitching and splicing are the two most noteworthy crafts in this month.

According to the data analysis of TOP100 downloaded all-over patterns of POP users in July and August, gorgeous retro(15%) is the most noteworthy pattern style, which features innovative rhombus and dots. Besides, the romantic floral patterns of youthful elegancy style are also outstanding. Flower(46%) is the major element of pattern, and printing(91%) dominates the craft category.

Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.

According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.

Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

According to the TOP100 downloaded placement patterns of menswear from June to July, streetwear brand(45%) occupies the most proportion, and retro college(12%) has drawn attention once again. Letter, shape and cartoon character are the most noteworthy pattern elements. The combination of embroidery and printing and applique are the major crafts.

According to the TOP100 downloaded men's suits of POP users in June, smart casual and business leisure are still noteworthy, while rune art style is extremely outstanding in this month. Unisex suit has gradually penetrated into the public vision. Classic check still plays an important role in pattern design. Notably, the revolution of classic checks has brought newness. We can see that wide shoulder design and double placket are rather distinct in details, and eye-catching trimming is noteworthy as well. In craft, heterogeneous and color-blocking splicing is the key point, followed by split structure.

According to the data analysis of TOP100 downloaded placement patterns of POP users from May to July, streetwear brand(58%) dominates the market and the bear element shows an explosive growth. Chinese-style pattern is the main element of gorgeous retro style. Printing is the major craft, and letter and cartoon characters are the noteworthy pattern categories.

The Lyst Index is a quarterly ranking of fashion's hottest brands and products. Lyst is a global fashion shopping platform, used by more than 150 million people each year to browse, discover and buy items from 17,000 brands and stores. The formula behind The Lyst Index takes into account Lyst shopper behaviour, including conversion rates and sales. It also includes Google search data, as well as social media mentions and engagement statistics worldwide over a three month period.

According to the TOP100 downloaded women's puffa jackets of POP users in June, smart casual(43%) takes the biggest part of style; Stylish and practical cropped jacket with straight silhouette is still noteworthy in this season; Quilting process is maintained for the popularity of checks, and heterogeneous splicing is also common. Leather material updates the visual design and strengthens the practicality. Bag style creates multi-functional practical and fun items.

According to the TOP100 downloaded men's puffa jacket of POP users in June, smart casual(42%) and athleisure(25%) are the noteworthy styles. Business leisure(13%) earns a higher proportion than last month. Baseball collar draws attention among silhouettes. And splicing is still the leading craft. Functional patch pocket design can enrich the general style.

According to the data analysis of TOP100 downloaded women's suits of POP users in June and July, simple sophistication is the dominating style; loose H-line and waisted X-line are the main silhouettes. Splicing and edge design are the outstanding detail elements. Besides, pearl decoration on suit item is noteworthy.

According to the analysis of download data and interactive data of POP users in the second quarter, we summarize the TOP ranking lists and key detail elements for all 11 categories. We also predict the coming fashion trend for details, which provides high reference value for designers. We can see from the following bar charts that puffa, jacket and overcoat all the three most popular items of the second quarter.

According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.

According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.

According to the data analysis of TOP100 downloaded women's jackets of POP users in May and June, smart casual, simple sophistication and sports functional are the main noteworthy styles. Waisted X-line, H-line and T-line are the major silhouettes in this month. Splicing craft of jacket is maintained, and colored binding is attractive recently. Besides, accessories are also decorated on a few jackets.

According to the TOP100 downloaded men's overcoat and trench coat, smart casual(45%) and business leisure(30%) are the noteworthy styles. Loose A-line and straight H-line are the main silhouettes. Splicing is the most popular craft.

According to the data analysis of TOP100 downloaded men's puffa jacket of POP users in May, smart casual(26%) and streetwear brand(21%) are the main styles. The proportion of business leisure style decreased a little. Oversized and short straight are the major silhouettes of puffa jacket. Quilting seam and deconstruction splicing are the noteworthy crafts, and the unconventional designs enrich the styling. Pocket is still the key design detail, which presents practical functions and also underlines the visual effect.

According to the data analysis of TOP100 downloaded women's trench coat in May, the current market is focusing on practical and versatile durable items, and exploring diversified functions. The highlighted details of coat still maintain the design concept of being practical and delicate. Functional details strengthen the utility and broaden the suitable occasions. Deconstruction, heterogeneous splicing, double-layered tailoring and detachable design make items elegant and modern.

According to the data analysis of TOP100 downloaded puffa jackets of POP users in April, 2021, street style and designer style attract more attention. Practical item is still dominating the market. Straight silhouette is the mainstream while O-line silhouette is also noteworthy. The demand for practicality makes padded coat become the main silhouette. Cropped style updates the design. Splicing is the major craft of puffa jacket, and the popularity of crinkles has been increased clearly.