Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear
According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.
The TOP List of Designer Brands in The Second Half of The Year -- The TOP List of Kidswear
According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.