Based on user browsing, search, and interactive data in May, as well as professional market research analysis, a comprehensive selection of the top trending shapewear products has been made. Seamless underwear, in particular, has broken away from traditional designs, allowing for a better fit to the body. It also incorporates seamless technology to minimize visible lines when worn. The emergence of these trends reflects women's dual desires for comfort, a focus on health, and sensuality. These trends should also be considered as directions for the development of the lingerie industry.

The TOP Ranking of Kids' Pants

Cider is a cross-border e-commerce company targeting the Z generation, focusing on affordable and trendy women's fashion. Its products are mainly low-priced, fashionable women's clothing. Cider has accumulated one billion exposures on social media platforms worldwide, covering consumers from over 100 countries. In its first year of operation, Cider leveraged the characteristics of the Z generation, starting from social media, and successfully acquired its initial users, now boasting over two million fans globally.

Based on customer search and interaction data, the top 10 popular men's sweater styles from April 12th to May 12th were compiled and summarized. Among the top 10 sweaters favored by designers, the focus was on business casual style, with the use of stripes and knitting techniques enriching the style's details. In jacquard patterns, the emphasis was on pattern design and visual color presentation.

According to the analysis of the top 100 children's trench coats downloaded by users in March to May based on POP Fashion data, casual style trench coats have been the most popular in the past three months, while Japanese and Korean style still attracts a high level of attention. Among the various silhouettes, waist-tied trench coats have the highest proportion, with wind resistance and warmth being the key focus. Meanwhile, in the trend of "athleisure," letter and logo belts design adds a touch of vitality to windbreakers. Dress-style trench coats are more elegant and suitable for teenage girls, with heterogeneous splicing enriching the visual layer.

As part of the market research team for POP, we have analyzed the 2023 Spring/Summer collection by SHEIN on their US website. Our analysis is based on four main areas: Brand trends and recent developments; Key styles and trends for this season; Top-ranking styles in each clothing category; Key design elements in each category. Using this approach, we aim to provide a comprehensive analysis of SHEIN's latest collection for our readers.