Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-04-03 7706
Golf -- The TOP Ranking of Sportswear in March
Based on the analysis of the top 100 golf single item data on user downloads from POP2 to March, we can find that in the past month, the market has shown a high level of attention to collar design, mesh design, heterogeneous splicing, waist design, etc. Next, we will conduct a detailed analysis of these styles and details.
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2024-03-26 14740
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data on user downloads from POP2 to March, urban light energy, workwear style, and sports and leisure are the recently popular design styles. Attention should be paid to practical details such as arc segmentation, pocket stacking, local color contrast and burrs, as well as adjustments to the placket and margin; In terms of craftsmanship, pleating and fading after washing are popular choices.
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2024-03-21 13610
Data Analysis of Tiktok Menswear E-commerce Sales in February
According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.
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2024-01-08 23251
The Data Analysis of Menswear E-Commerce in December
According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.
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2023-12-28 28874
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.
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2023-12-18 65745
Athleisure -- The TOP Ranking of Sportswear
According to the analysis of the top 100 downloads of men's and women's sportswear and leisure clothing by users from November to December, market attention is more focused on well-known foreign sports brands. In terms of style, the main popular ones are the fashionable and casual style with strong practicality, as well as the trendy fashion style. In terms of details, modular segmentation, ribbon decoration, badge identification, rope decoration, side seam decoration, thread decoration, heterogeneous splicing, etc. are more concerned. Light and thin quilted cotton clothes, short cotton down jackets, fitted small leg guard pants, loose straight leg guard pants, etc. have received more attention in terms of silhouette.
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2023-11-27 29221
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-17 24669
2023 Double Eleven Data Analysis of Athleisure
This report analyzes the popular data of Tmall Double 11 sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the market size of sports down jackets accounts for the largest proportion, reaching 21%, followed by sports pants, accounting for 14%, and sports jackets/jackets also account for a large proportion, also accounting for 14%. The analysis is that as the cold autumn and winter seasons approach, people are more willing to buy warm and thick down jackets and jackets. And pants are also essential items for autumn and winter seasons, with strong practicality. Sweaters can meet people's leisure, fashion, and warmth needs, so the demand is also high.
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2023-11-17 53439
Full-length Pants & Sweatpants -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's trousers/shorts downloaded by users in October, the key styles in the recent trousers market are workwear, mountain, and sporty casual styles. In terms of details, workwear pockets, curved segmentation, partial splicing, adjustable leg openings, and stitched decorations have received more attention. The focus of craftsmanship is on adhesive patches, embroidered patches, and leather patches, which are popular choices. As for accessories, zippers, drawstrings, and ribbons are still worth paying attention to.
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2023-10-16 16884
Analysis of Cross-border E-commerce Data for Menswear from August to September
The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.
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2023-10-08 41349
Pants -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's pants data downloaded by users in September, athleisure styles accounted for the majority, followed by light business styles. The main design elements focus on the details of the item, mainly focusing on local designs such as waist, stitching, and pockets, adding details and personalized elements to the item. At the same time, it can enrich the layering of the item and enhance the fashionable styling of the pants.
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2023-01-11 38639
The TOP Ranking of Men's Trousers
According to the data analysis of POP Fashion from December 2022 to January 2023, Smart Casual is the most popular style, followed by Business Leisure and Athleisure. Color blocking, patch pocket, waist design and leg opening are the most noteworthy details. The roomy straight silhouettes cover the leg lines and offer a comfortable dressing experience.
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2022-05-25 83960
The E-commerce Analysis of Bestselling Kidswear(May 2022)
Based on the data analysis and marking researches on Tiktok and Taobao, POP Fashion figures out the bestselling kidswear products in the recent month. We can see from the TOP10 products on Taobao that T-shirts, mid-length pants and sets are noteworthy the most. Trendy fashion IPs and asymmetric designs have been taken as the highlights.
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2022-03-31 79133
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women’s denim pieces in March, Smart Casual is still dominating as Chic Girl is trending upward. Looser fits are more popular in March. Patchwork is mainly presented on waistbands and legs to break the monotony.
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2022-02-23 78886
Trousers & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men’s trousers and shorts in January, Business Leisure and Workwear dominate the market, followed by Smart Casual and Athleisure. The detail of lower garments focuses on waist design, patch pocket, and side decoration. Ingenuity is injected to create a sense of fashion effortlessly. For craft, splicing and deconstruction subvert the conventions and meet the individualized needs in the market.
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2022-01-10 79564
2021 Annual Ranking of Denim Brands
According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.
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2021-11-05 72239
Denim -- The TOP Ranking of Womenswear
Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.
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2021-11-01 70684
Midi Pants -- The Top Ranking of Menswear
According to the TOP100 downloaded men's midi pants in September, Workwear(31%) and Athleisure(20%) are still the key styles; splicing is the noteworthy craft; to details, 3D pocket, leg design, and side seam decoration have been appeared the most.
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2021-08-13 83047
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the data analysis of TOP100 downloaded men's middle length pants and shorts in July, workwear(30%) and athleisure(28%) are still the mainstream, followed by smart casual style(17%). Loose straight tube, knee-length cargo pants and cuffed track pants are the main silhouette. In detail, multi-pocket design and waist decorations are noteworthy, while splicing stands out in the craft category.
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2021-08-03 71229
Denim -- The Top Ranking of Womenswear
Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.
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2021-06-17 74054
Midi Pants & Shorts -- The TOP Ranking of Menswear
According to the TOP100 downloaded men's midi pants and shorts of POP users in May, workwear(25%) and athleisure style(23%) occupy the most. Deconstruction is the main craft, and 3D pocket, side color stripe and detachable leg are the noteworthy design points.
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2021-04-28 79259
Midi Pants -- The TOP Ranking of Girls' Wear
According to the analysis of interaction data of POP users in April, J-Korea and smart casual are the main styles. Letter and animal are the key elements of pattern. Positioning printing, splicing and local decoration are the noteworthy details.
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2021-04-25 77956
Denim -- The TOP Ranking of Womenswear
According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.
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2021-04-16 78809
Midi Trousers -- The TOP Ranking of Boys' Wear
According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.