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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Data Analysis of Tiktok Menswear E-commerce Sales in February
    Data Reports

    2024-03-21 5222

    Data Analysis of Tiktok Menswear E-commerce Sales in February

    According to the sales proportion of Tiktok men's clothing category in February, jacket is the category with the highest sales, accounting for 16.6%. Following closely behind are down jackets and T-shirts, accounting for 13.64% and 12.74% respectively. Casual pants and hoodies account for 9.06% and 7.91% respectively. The proportion of category sales in February reflects that in February, Tiktok users have a strong demand for jackets, down jackets, T-shirts, sweaters and casual pants, and shirts and knitwear/sweaters have also received high attention.

  • The Data Analysis of Sportswear E-Commerce
    Data Reports

    2023-12-28 26604

    The Data Analysis of Sportswear E-Commerce

    Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.

  • Sweatpants -- The TOP Ranking of Boyswear
    Hot

    2023-12-08 28694

    Sweatpants -- The TOP Ranking of Boyswear

    According to the data analysis of the top 100 boys' sweatpants downloads in November, the recent focus of the children's pants market has been on sporty casual and streetwear brands, with a high level of attention on tapered pants in terms of silhouette. In terms of details, there is a particular focus on heterogeneous patchwork, contrasting stripes, color-blocking woven tapes, and utility pocket designs. As for patterns, there is a significant proportion of letter patterns dominated by collegiate streetwear brands.

  • 2023 Double Eleven Data Analysis of Outdoorwear
    Data Reports

    2023-11-15 37222

    2023 Double Eleven Data Analysis of Outdoorwear

    This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.

  • E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
    Data Reports

    2023-10-24 57114

    E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October

    This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.

  • 2022 Annual TOP Outdoor Activewear Brand
    Data Reports

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