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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Positioning Pattern -- The TOP Ranking of Menswear Pattern

    2021-11-17 37881

    Positioning Pattern -- The TOP Ranking of Menswear Pattern

    According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.

  • Shirt -- The TOP Ranking of Girl

    2021-07-13 48339

    Shirt -- The TOP Ranking of Girl

    Based on the interactive data of POP users in July, smart casual(46%) and J-Korea(25%) are the main styles; Floral and stripes & checks dominate the pattern market; In craft, ruffle and embroidery are noteworthy.

  • Shirt -- The TOP Ranking of Menswear
    Data Reports

    2021-07-06 67354

    Shirt -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.

  • Shirt -- The TOP Ranking of Boys' Wear
    Data Reports

    2021-06-09 71426

    Shirt -- The TOP Ranking of Boys' Wear

    Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.

  • Shirt -- The TOP Ranking of Womenswear
    Data Reports

    2021-05-26 92998

    Shirt -- The TOP Ranking of Womenswear

    According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.

  • Shirt -- The TOP Ranking of Girls' Wear
    Data Reports

    2021-05-16 67630

    Shirt -- The TOP Ranking of Girls' Wear

    Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.

  • Shirt -- The TOP Ranking of Womenswear

    2021-04-23 88652

    Shirt -- The TOP Ranking of Womenswear

    According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.

  • Shirt-- The TOP Ranking of Menswear
    Data Reports

    2021-03-23 87832

    Shirt-- The TOP Ranking of Menswear

    According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-11-13 137043

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.

  • Denim -- The TOP List of Menswear
    Data Reports

    2020-07-21 81891

    Denim -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's denim items in June, workwear style occupies 28%. The loose casual shape is the main silhouette. Tie-dye and splicing remain popular.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-07-03 117495

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

  • Shirts -- The TOP List of Womenswear

    2020-05-29 130104

    Shirts -- The TOP List of Womenswear

    According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

  • Shirts -- The TOP List of Girls' Wear
    Data Reports

    2020-05-13 94934

    Shirts -- The TOP List of Girls' Wear

    The TOP list of girls' shirts is ranked according to interactive data of users and professional market research in April. J-Korean, fashion leisure and emerging design styles dominate, while cotton & linen still gains some attention. As for patterns, ditsies, checks and stripes are prominent, and illustration also appears. Colors are more subdued. In terms of craft details, ruffle remains the main detail. This season shirring and press-pleating increase obviously. Embroidery mainly appears in the form of decoration.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-05-08 97088

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in April, proportion of styles is basically the same as last month, while business leisure style declines a little. Stripe is the main pattern, with colors and decorative patterns to enhance the retro feel. As for crafts, deconstruction shines brightly this month, bringing more inspiration. Various designs on plackets and layered design gain much attention.

  • Shirts -- The TOP List of Boys' Wear
    Data Reports

    2020-05-07 89007

    Shirts -- The TOP List of Boys' Wear

    According to data analysis of TOP 100 downloaded boys' shirts from March to April, the business leisure style (42%) and J-Korean style (40%) are main styles. Street fashion brands and emerging designs gain increasing attention. As for patterns, letter and animal are dominant, and combined with different crafts to show diversified expression techniques. Various stripes and checks are added to bring surprise.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-04-22 128618

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-03-23 91853

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in February, the fashion leisure style has no obvious changes compared with last month; street fashion brands grow by 4%; the business leisure style increases by 9% and may surpass the fashion leisure style. For patterns, check and a few plants are dominant. Splicing remains the main craft. Pockets gain more and more attention. Positioning print also appears in spring and summer.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-02-20 93692

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in January, the fashion leisure style is dominant, followed by business fashion which becomes more daily. For silhouettes, well-fitting style and short-sleeved design are key designs. Besides, check, stripe and chic prints are still key design elements.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-02-13 124325

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from January to February, the simple & sophisticated style and the young lady style are main styles. For patterns, print of plants and florals is the main pattern. The maximalist geometric print gains more attention. Splicing and pleating still draw much attention. Deconstruction is still the key to shirts of S/S 2021.

  • Shirts -- The TOP List of Womenswear

    2020-01-10 162042

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts of POP users in December, the young lady style and the simple & sophisticated style become key styles of the month. Besides, the sophisticated elite style has an obvious growth. Plants and florals take up the largest part. The knot on the collar holds the highest proportion in December. Apart from splicing, shirring is a new key detail.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-01-03 77706

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 124486

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Shirts- The TOP List of Womenswear
    Data Reports

    2019-11-06 135494

    Shirts- The TOP List of Womenswear

    According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2019-10-25 96236

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in September, the fashion leisure style declines a little, while the business style grows steadily. Street fashion brands drop. For patterns, check, stripe and letter are dominant. For crafts, splicing, print and applique are quite steady.

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