The Data Analysis of Cross-border Menswear E-commerce(July)

The Data Analysis of Cross-border Menswear E-commerce(June)

According to the TOP100 downloaded women’s shirts from March to May 2022, J-Korean(44%) is the most popular style, followed by Youthful Elegancy(32%) and Simple Sophistication(23%); cinched-waist crop and straight loose are the main silhouettes; the details on collars and plackets are the highlights.

Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount. Data Inspiration:(1) Amazon’s locking accounts in 2021 led retailers to establish independent websites. (2)The stores on platforms have been diversified. (3)Our future reports on cross-border e-commerce will involve the data from all mentioned platforms.

According to the data analysis of TOP100 downloaded men’s shirts in March, Business Leisure is dominating. Check and stripe are the main pattern elements, while all-over print also draws attention. In details, the changes on placket and collar are still the key. Delicate brand logos are also noteworthy.

According to the TOP100 downloaded women’s shirts on POP Fashion during this January and February, Sophistication style reveals a steady uptrend, followed by Youthful Lady; Smart Casual presents a distinct descent in the market. For silhouettes, H-line has become the most popular among consumers, while the appetite for X-line and loose fits is also growing. Drawstring, ruffle, and pleat are the crafts to watch.

According to the TOP100 downloaded men’s shirts among POP Fashion users in December, Business Leisure(28%) and Smart Casual(23%) were still the key styles, followed by Streetwear Brand(12%) and Emerging Design(6%). Checks, letters, plants, and florals were the popular pattern elements in the market. Deconstruction was worth attention, while the layering of fabrics can enrich the general visual effect of clothing.

According to the data analysis of TOP100 downloaded women’s shirts in November and December, J-Korean(45%) is the most popular style, followed by Youthful Elegancy and Unisex; straight long-sleeved is the dominating silhouette in the market, which satisfies consumers’ need for minimalism and comfort; avant-garde deconstruction and creased texture are the crafts to watch; romantic, sweet ruffle is the mainstream element for detail design; to accessories, luxe pearls and rhinestones are combined with bowknots.

According to the most 100 downloaded men's positioning patterns in October and November, Smart Casual and Streetwear Brand are the main styles; letters and shapes are grouped to show diversified patterns; minimalist badges remain popular, while cartoon patterns are presented by more characters; printing, embroidery, and applique are still the most prevalent pattern crafts in the market.

Based on the interactive data of POP users in July, smart casual(46%) and J-Korea(25%) are the main styles; Floral and stripes & checks dominate the pattern market; In craft, ruffle and embroidery are noteworthy.

According to the TOP100 downloaded men's shirts in June, smart casual(21%) is the most popular style, followed by business leisure(19%) and streetwear brand(13%). In pattern, letter, plaid and stripe are the main elements. Unconventional deconstructed design enriches items and strengthens the visual effect. Besides, pocket must be the most noteworthy detail in this season.

Based on the analysis of interaction data of POP users in May, J-korea and smart casual are the main styles of boys' shirt. Stripes & checks is the major pattern element, and splicing and positioning printing are the noteworthy crafts.

According to the TOP100 downloaded women's shirt of POP users in April and May, simple sophistication, youthful elegancy and cotton-linen deconstruction are the noteworthy styles. The details on collar, placket and hem are important. The application of stringy selvedge, pleating and cutout has become the mainstream. The popularity of pleating is higher than last month.

Based on the interaction data and the professional market research in May, J-Korea, smart casual and emerging design are the dominating styles. The proportion of cotton-linen style improved in May. Illustration is the trendy element for patterns, and the proportion of pastoral floral pattern is decreased. Ruffle is still the most important craft for S/S girls' wear, followed by placement embroidery and pleating.

According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.

According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.

According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.

According to data analysis of TOP 100 downloaded men's denim items in June, workwear style occupies 28%. The loose casual shape is the main silhouette. Tie-dye and splicing remain popular.

According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

The TOP list of girls' shirts is ranked according to interactive data of users and professional market research in April. J-Korean, fashion leisure and emerging design styles dominate, while cotton & linen still gains some attention. As for patterns, ditsies, checks and stripes are prominent, and illustration also appears. Colors are more subdued. In terms of craft details, ruffle remains the main detail. This season shirring and press-pleating increase obviously. Embroidery mainly appears in the form of decoration.