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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

  • Shirt -- The TOP Ranking of Womenswear

    2021-04-23 40549

    Shirt -- The TOP Ranking of Womenswear

    According to the data analysis of TOP 100 downloaded women's shirt items from February to April, simple sophistication style is the first place on the ranking list, followed by fashion leisure style and rising youth elegancy style. A-line shirt silhouette is the key of simple sophistication. Specific preppy style is mainly in midi silhouette, while youthful elegancy is designed in cropped silhouette. From the craft aspect, ruffle and stringy selvedge are the mainstream. Crease and rim crafts are also applied more in this season.

  • Shirt-- The TOP Ranking of Menswear
    Data Reports

    2021-03-23 67622

    Shirt-- The TOP Ranking of Menswear

    According to the download data of POP users in February, business leisure style is still the most important style for men's shirt. Stripe and check have become the major elements for pattern design. And the noteworthy sketch printing leads shirt to catch the fashion trend. Central placket design is still a highlight detail to express the individualized requirement.Splicing is the major craft this month, which is mainly presented on the front chest. Notably, minimalist shirt is constantly popular among consumers.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-11-13 113080

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from October to November, the young lady style keeps growing compared with last month, while simple and sophisticated style is quite steady. Collar designs stand out, followed by sleeve designs. These are two common design techniques for the young lady style. Structure and splicing gain much attention.

  • Denim -- The TOP List of Menswear
    Data Reports

    2020-07-21 78214

    Denim -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's denim items in June, workwear style occupies 28%. The loose casual shape is the main silhouette. Tie-dye and splicing remain popular.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-07-03 109862

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts in June, simple and sophisticated style and young lady style are main styles, while fashion leisure style declines sharply. Flowers are main patterns, and there remains a few stripes and animal patterns. Ruffle, splicing and embroidery gain much attention. Deconstructed styles decrease.

  • Shirts -- The TOP List of Womenswear

    2020-05-29 117886

    Shirts -- The TOP List of Womenswear

    According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

  • Shirts -- The TOP List of Girls' Wear
    Data Reports

    2020-05-13 93155

    Shirts -- The TOP List of Girls' Wear

    The TOP list of girls' shirts is ranked according to interactive data of users and professional market research in April. J-Korean, fashion leisure and emerging design styles dominate, while cotton & linen still gains some attention. As for patterns, ditsies, checks and stripes are prominent, and illustration also appears. Colors are more subdued. In terms of craft details, ruffle remains the main detail. This season shirring and press-pleating increase obviously. Embroidery mainly appears in the form of decoration.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-05-08 94715

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in April, proportion of styles is basically the same as last month, while business leisure style declines a little. Stripe is the main pattern, with colors and decorative patterns to enhance the retro feel. As for crafts, deconstruction shines brightly this month, bringing more inspiration. Various designs on plackets and layered design gain much attention.

  • Shirts -- The TOP List of Boys' Wear
    Data Reports

    2020-05-07 87311

    Shirts -- The TOP List of Boys' Wear

    According to data analysis of TOP 100 downloaded boys' shirts from March to April, the business leisure style (42%) and J-Korean style (40%) are main styles. Street fashion brands and emerging designs gain increasing attention. As for patterns, letter and animal are dominant, and combined with different crafts to show diversified expression techniques. Various stripes and checks are added to bring surprise.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-04-22 124544

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-03-23 90320

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in February, the fashion leisure style has no obvious changes compared with last month; street fashion brands grow by 4%; the business leisure style increases by 9% and may surpass the fashion leisure style. For patterns, check and a few plants are dominant. Splicing remains the main craft. Pockets gain more and more attention. Positioning print also appears in spring and summer.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-02-20 91851

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in January, the fashion leisure style is dominant, followed by business fashion which becomes more daily. For silhouettes, well-fitting style and short-sleeved design are key designs. Besides, check, stripe and chic prints are still key design elements.

  • Shirts -- The TOP List of Womenswear
    Data Reports

    2020-02-13 122652

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts from January to February, the simple & sophisticated style and the young lady style are main styles. For patterns, print of plants and florals is the main pattern. The maximalist geometric print gains more attention. Splicing and pleating still draw much attention. Deconstruction is still the key to shirts of S/S 2021.

  • Shirts -- The TOP List of Womenswear

    2020-01-10 160118

    Shirts -- The TOP List of Womenswear

    According to data analysis of TOP 100 downloaded women's shirts of POP users in December, the young lady style and the simple & sophisticated style become key styles of the month. Besides, the sophisticated elite style has an obvious growth. Plants and florals take up the largest part. The knot on the collar holds the highest proportion in December. Apart from splicing, shirring is a new key detail.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2020-01-03 76587

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts of POP users in December, the business leisure style grows a little, while the fashion leisure style declines. Street fashion brands are steady compared with last month. The workwear shirt is prominent, and worth attention. Check and stripe are dominant patterns. Texts are added by decorations. Applique and splicing are steady. Business shirts grow a little, with print and details to heighten the delicate feel. The check shirt also occupies a certain proportion.

  • Revival of The Classic -- The Comprehensive Analysis of Luxury Brands
    Data Reports

    2019-12-31 122759

    Revival of The Classic -- The Comprehensive Analysis of Luxury Brands

    In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

  • Shirts- The TOP List of Womenswear
    Data Reports

    2019-11-06 133446

    Shirts- The TOP List of Womenswear

    According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.

  • Shirts -- The TOP List of Menswear
    Data Reports

    2019-10-25 94853

    Shirts -- The TOP List of Menswear

    According to data analysis of TOP 100 downloaded men's shirts in September, the fashion leisure style declines a little, while the business style grows steadily. Street fashion brands drop. For patterns, check, stripe and letter are dominant. For crafts, splicing, print and applique are quite steady.

  • The Shirt -- The Popular Items in Menswear Markets
    Data Reports

    2019-09-27 84458

    The Shirt -- The Popular Items in Menswear Markets

    In August, smart leisure and business styles see a rise. Street style rises steadily. Checks, stripes and letters are dominant in this season. Splicing stays the same, while printing elements see a decrease. Applique makes a comeback.

  • Shirt -- The Analysis of Popular Items in Womenswear Markets

    2019-08-30 116945

    Shirt -- The Analysis of Popular Items in Womenswear Markets

    According to August statistics on women's shirts, simple sophistication is prominent, followed by deconstruction linen&cotton, youthful elegancy and avant-garde brand. On pattern, plants and florals, stripes and checks are dominant, and small animal patterns are also seen. Knots, piecing, ruffles and gathering are key crafts.

  • The Shirt -- Popular Items in the Menswear Market
    Data Reports

    2019-08-27 89423

    The Shirt -- Popular Items in the Menswear Market

    In June, Both smart casual and business styles see a decrease, while street and rune arts see an obvious rise. Checks, stripes and letters are dominant. Embroidery, print and splicing see a rise.

  • Shirts -- Analysis of Hot Items in Womenwear Markets

    2019-07-24 119895

    Shirts -- Analysis of Hot Items in Womenwear Markets

    In July's top 100, the lady style accounts for 46%, and knots are the key detail. The elongated pointed collar see a fast rise. The placement deconstruction is in line with Gen Z's needs.

  • Shirts -- Analysis of Boys' Popular Items

    2019-07-05 117426

    Shirts -- Analysis of Boys' Popular Items

    According to POP's statistics about boys' shirts in June, smart casual saw a rise, holding the majority, while J-Korea saw a decrease, holding just 5%. Checks remained stable, and stripes and letters saw a slight rise. Piecing ranked first, followed by embroidery.

  • Shirts -- Analysis of Popular Items in Womenswear Markets

    2019-06-28 110657

    Shirts -- Analysis of Popular Items in Womenswear Markets

    According to data about shirts in June, simple sophistication and youthful elegancy held 40% and 32% respectively. Lantern sleeves, ruffles and tying update shirts. Piecing and deconstruction play a key role.

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