Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-04-10 7106
T-shirt & Sweatshirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirts/hoodies downloaded by users in the past month, business leisure and mountain style are the mainstream styles in the T-shirt/hoodie market in the past month, with text and stripes as the main patterns; The detailed design focuses on changes in the collar, jersey splicing, decorative pockets, stitching decoration, and faded distressed elements, which have received much attention in the recent jacket market.
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2024-04-09 4377
Sweatshirt -- The Data Analysis of Menswear E-Commerce
Among the top 10 best-selling men's sweatshirt e-commerce products in March, the most popular men's sweatshirt styles are dominated by urban leisure and American retro. Among them, splicing, letter printing, small label decoration, and applique embroidery are the main design elements of hoodie styles. In terms of silhouette, raglan sleeves, loose hooded open front, and zippered half open front are the current mainstream trends.
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2024-04-01 5306
Modern Unisex -- The Popular Styles of E-Commerce Womenswear
Modern unisex clothing pursues simple, clean, and bright designs. Usually basic colors such as black, white, and gray are used, with occasional addition of dark blue or khaki to avoid overly flashy elements. The loose and minimalist cut is suitable not only for women, but also for male figures. Avoid using gendered elements, such as skirts, and focus on balance and coordination.
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2024-03-26 6752
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from February to March, the popularity of micro trendy text patterns is still high, and energetic sports patterns can be given special attention; The combination of artistic effects and academic patterns is still deeply loved by consumers. In the layout design that combines graphics and text, the masked embedded composition form is more classic and practical.
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2024-02-28 64456
Positioning Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from January to February, the popularity of text combination patterns is still high, and cute animal patterns can be given special attention; American casual letters and diverse badge patterns are still popular among consumers. The design of sports patterns is mainly based on the combination of text and rhythmic lines.
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2024-01-17 29742
Allover Pattern -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from December to November, the popularity of full text printed patterns is still high, and classic checkered patterns can be given special attention; Sports camouflage patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2023-12-29 65632
Positioning Pattern -- The TOP Ranking of Men's Pattern
According to the analysis of the top 100 men's clothing positioning patterns downloaded by users from November to December, the popularity of trendy patterns in the art street is still high, and American retro patterns can be given special attention; Outdoor sports patterns are still popular among consumers. Business pattern design is mainly based on the combination of text and geometry design techniques.
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2023-12-28 72223
T-Shirt/Sweatshirt -- The TOP Ranking of Menswear
According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.
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2023-12-05 33990
Positioning Pattern -- The TOP Ranking of Womenswear
According to the data from POP in November, in the list of popular patterns in November, college style letters are the key element, followed by cute wind and plant patterns, butterfly patterns, as well as text flowers and lively dragon patterns.
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2023-11-27 29221
Hot Topics -- The Data Analysis of Menswear E-Commerce
Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.
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2023-11-21 37837
Positioning Pattern -- The TOP Ranking of Menswear Pattern
According to the analysis of the top 100 men's clothing positioning pattern data downloaded by users from October to November, the proportion of fashion casual style and street trendy brand style is the highest. Among them, text patterns remain at the top of the popularity chart, with department slogans, dynamic illusions, and text combinations being the key techniques of this season's text patterns. Creative logos are mainly designed and concise, while trendy bears and dragon patterns are the key content of other patterns this season.
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2023-11-17 37646
2023 Double Eleven Data Analysis of Menswear
In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.
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2023-11-17 22007
SHEIN -- The Cross-Border E-Commerce Data Analysis of Teenage Clothing in October
The POP market research team conducted data analysis on youth and children's clothing from SHEIN cross-border e-commerce in this issue, focusing on the quantity and proportion of new product categories in autumn and winter, price band analysis, brand dynamics, IP co branded brochures, and key youth product directions.
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2023-11-09 35086
Data Analysis of Cross-Border E-Commerce Womenswear in October
Current situation analysis: In October, the underwear and pajamas category continued to rank first, accounting for 28%, and the number of sports products ranked second, accounting for 18%; The top, T-shirt, and shirt categories rank third, accounting for 10%. And jackets, jackets, and vests accounted for 4%, an increase of 1.79%. Data inspiration: In Amazon's clothing category, the women's clothing market share accounts for about 40.11% of the total market, which is one of the most important parts, reflecting the high demand for clothing by female consumers on Amazon. The underwear & pajamas category and sports account for the largest proportion in women's clothing, followed by the top&T-shirt&shirt and dress categories.
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2023-11-06 49549
Sweatshirt -- The Data Analysis of E-Commerce Menswear
In the top 10 best-selling men's shirts in the October fashion e-commerce, the most popular styles of men's hoodies are dominated by simple street, sporty casual, and retro college styles. Among them, black and white stripes, sport icons, minimalist text, brush art, and creative illustrations are the main design elements of these hoodies. In terms of silhouette, loose hooded sweatshirts are currently the mainstream trend.
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2023-10-11 26946
DeFacto -- The Data Analysis of Cross-border Kidswear E-commerce
DEFACTO is one of the clothing brands in Turkey, established in 2003. The brand is positioned as a pioneer in Turkish Mediterranean fashion and is one of the leading brands in the clothing and fashion industry in Turkey. In 2023, the DEFACTO brand has experienced rapid growth and currently provides products to fashion enthusiasts in 93 countries across five continents through 500 stores and e-commerce channels.
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2023-10-11 81111
T-shirt/Sweatshirt -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's T-shirts/sweaters downloaded by users in September, the T-shirt/sweaters market in the past month has shown a trend style dominated by fashion, leisure, and retro colleges. Dirty Fit has grown in women's clothing, with a focus on raw-edged applique in craftsmanship and letters and text in pattern usage.
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2023-09-21 68019
Sweatshirt -- The TOP Ranking of Menswear
According to the data analysis of the top 100 men's sweatshirts downloaded by users in July and August, urban leisure and retro college are the current popular style trends for sweatshirts. Design techniques such as letter embroidery, partial leather accents, the use of woven tapes, and the combination of different materials bring a refined look to sweatshirt items, satisfying the modern men's need for comfort and fashion.
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2023-09-05 43191
The Data Analysis of Cross-border Womenswear E-commerce in August
Analysis of the current situation: (1) According to Amazon's data, women's clothing accounts for 43.88% of all clothing items on Amazon. Among women's clothing, women's fashion accounts for 43.75%. (2) In August, the lingerie & sleepwear category continued to rank first, accounting for 23.14%, while tops & T-shirts & shirts ranked second with a share of 14.73%. The sports category ranked third, with a share of 14.23%. Data insights: (1) In the clothing category on Amazon, women's fashion accounts for approximately 40% of the total market share. Compared to the previous month, the data for each category did not show significant changes, but it is worth mentioning that the sports category grew by 0.15% compared to last month. (2) Considering the category market share rankings and domestic and international markets along with seasonal factors, people still focus on selling basic new products or affordable items.
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2023-08-11 32585
The Data Analysis of Cross Border Menswear E-commerce in July
Due to the Amazon Prime Member Day carnival last month, early autumn and autumn/winter items with high prices were popular among consumers in the best-selling list last month. Sweaters, trousers, and suits were the items with a higher year-on-year compounded growth rate in July.
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2023-08-08 40618
Localized Pattern -- The TOP Ranking List of Womenswear
According to the TOP10 list, the combination of text and images in love-themed designs is highly popular. Animal patterns featuring bears, rabbits, and cats continue to be beloved by consumers. Text patterns and floral designs also remain in high demand. Fruit-themed patterns should be given special attention.
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2023-06-29 66776
The TOP Ranking of Men's Positional Pattern
According to the TOP10 list, the popularity of retro American patterns remains high, and lettering with a sense of lines can be focused on. Badge designs are also still loved by consumers. Single-color and hand-drawn effects are more prominent in the text, and badge designs as well as trendy lettering designs are the key popular pattern types.
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2023-06-15 74621
The TOP Ranking of Women's Sweatshirt
Based on the data analysis of the TOP 100 women's sweatshirt downloaded by POP users in the past month, this month's women's sweatshirts are mainly focused on the smart casual style. The details emphasize structural design, hooded half-high neck, and drawstring hem, which are both personalized and practical.
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2023-05-08 62630
Positional Pattern -- The TOP Ranking of Womenswear
According to the TOP10 list, the popularity of the bear pattern remains high. In addition, among animal patterns, rabbit and butterfly elements are still popular among consumers. Hearts are worth paying attention to. Plant and flower patterns with text and graphics combined effect are particularly prominent.