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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Hot Topics -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-11-27 29661

    Hot Topics -- The Data Analysis of Menswear E-Commerce

    Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

  • Sweatshirt -- The Data Analysis of E-Commerce Menswear
    Data Reports

    2023-11-06 50000

    Sweatshirt -- The Data Analysis of E-Commerce Menswear

    In the top 10 best-selling men's shirts in the October fashion e-commerce, the most popular styles of men's hoodies are dominated by simple street, sporty casual, and retro college styles. Among them, black and white stripes, sport icons, minimalist text, brush art, and creative illustrations are the main design elements of these hoodies. In terms of silhouette, loose hooded sweatshirts are currently the mainstream trend.

  • Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2022-08-17 84277

    Sweatshirt -- The TOP Ranking of Menswear

    According to the TOP100 downloaded men’s sweatshirts in July, smart casual is the dominating style in the market and unisex also shares a certain part. Plant, flower and letter are the main pattern elements. Color blocking is the technique that presents strong visual effects. Badges, appliques and decorative stripes give sleek details.

  • Sweatshirt -- The TOP Ranking of Menswear
    Data Reports

    2022-06-07 80516

    Sweatshirt -- The TOP Ranking of Menswear

    According to the data analysis of TOP100 men’s sweatshirts in May, Streetwear(34%), Smart Casual(23%) and Unisex(20%) are the main styles; Athleisure(6%) and Avant-garde(6%) are also noteworthy. In this month, the design of sweatshirt focuses on letter patterns, patchwork, appliques and stitched details. Besides, mock-layered design is also welcoming in the market.

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