Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Season
- Item Category
-
Style
Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
-
2024-01-03 5545
Leather & Fur -- The Data Analysis of Womenswear E-Commerce
Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.
-
2023-12-28 5539
2023 Top Hot List of Leather and Fur
This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.
-
2023-12-25 42057
Overcoat -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.
-
2023-12-13 39285
The Data Analysis of Womenswear E-Commerce
Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.
-
2023-12-05 17531
Quiet Luxury -- The Analysis of The M The E-Commerce Womenswear Brand
The new winter 2023 collection of THE M focuses on expanding the autumn and winter collection with gray and brown tones, presenting a high degree of practicality and versatility. The design adopts a loose and large silhouette, and the casual wrap design adds a lazy atmosphere.
-
2023-11-29 10970
Minimalist and Luxury -- The Analysis of CHICJOC The Womenswear E-Commerce Brand
The POP market research team for this issue will cover seven modules: CHICJOC brand theme introduction, category sales proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.
-
2023-11-07 65739
Overcoat -- The TOP Ranking of Womenswear
According to the analysis of the top 100 women's coat data downloaded by users in October, the coat market in the past month has shown a focus on simple European and elegant styles, followed by elegant and less elegant styles, and a small fragrance. Some items have also been included in the list. The earth color and off white colors that are actually worn in the autumn and winter seasons have high attention, followed by woolen fabric as the core material.
-
2023-10-11 22591
Overcoat -- The Data Analysis of Womenswear E-commerce
According to the latest data, the sales of women's coats in September 2023 were at a moderate level in the past year. However, from the trend of market demand, it is expected that the sales index of women's coat products will continue to rise in October, and it is expected to reach its peak in December. We suggest that brands continue to pay attention to changes in fashion trends and flexibly adjust their product lines to better meet consumer needs and maintain market competitiveness.
-
2023-09-25 54538
Overcoat -- The TOP Ranking of Womenswear
According to the analysis of the TOP100 women's overcoat data based on user downloads from August to September, the coat market in the past month has shown a trend dominated by elegant commuting and old money style. The currently popular Maillard color series has appeared in many overcoats, and in terms of silhouette, there are more bathrobe-style and cropped styles.
-
2023-09-19 20722
Quiet Old Money -- The Analysis of KEIGAN The Womenswear E-Commerce Brand
The current issue of the POP market research team focuses on seven modules: the introduction of the KEIGAN brand theme (early autumn 2023), the proportion and style analysis of new product categories, color application, key category analysis, application of popular elements, and summary + development and extended recommendations.
-
2023-09-07 30960
Leather & Fur -- The TOP Ranking of Womenswear
Extract the top 10 downloaded styles from the POP August women's leather and fur single-item database. The overall styles mainly consist of short plush jackets, focusing on distressed materials, patchwork craftsmanship, and practical silhouettes. Burnished leather is an important technique that enhances the glossy appearance of the leather, adding to its fashion appeal. Attention is also given to the collar details.
-
2022-08-17 89511
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded overcoats in July and August, 2022, J-Korean(39.5%) is trending upward, while Simple Sophistication(22.6%) and Elegant Lady(14.4%) reveal decrease. Loose fits and A-line coats are the most noteworthy silhouettes. Hemming and slit are the popular crafts which take the share of deconstructed cuts.
-
2021-06-17 96444
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 downloaded women's overcoats of POP users during May and June, simple sophistication(66%) is the major style. Smart casual style(24%) increases clearly while youthful elegancy(10%) decreases. H-line and X-line are the main silhouettes. More attention is paid to the zipper among the details and accessories.
-
2021-03-30 100071
Overcoat -- The TOP Ranking of Womenswear
According to the TOP100 women's overcoat download data of POP users in February to March, simple sophistication is still the major style. And compared with the data analysis two months ago, the proportion of youthful elegancy is under a rising trend. Casual overcoat remains the 22%. Loose silhouette occupies the biggest proportion among silhouettes for its practicality and comfort. The proportion of A-line silhouette rises stably. Tonal colored collar is the key detail. Wasited styling and distorted collar are both rapidly improving.
-
2020-09-11 133246
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from August to September, the simple and sophisticated style dominates and grows. The young lady style and fashion leisure decline compared with last month. The waisted silhouette slightly increases. Instead of crinkles, users pay more attention to splicing and decorative edges.
-
2020-04-14 133421
Overcoats -- The TOP List of Womenswear
According to data analysis of TOP 100 downloaded women's overcoats from March to April, the simple & sophisticated style and fashion leisure style are main styles in the month. For silhouettes, simple waisted design and straight silhouettes are main silhouettes, and the overlength silhouette grows. As a new popular element, shawl lapels occupy a certain place in the market. Deconstruction, splicing and embroidery still draw much attention.
-
2019-12-18 106794
Overcoats -- The TOP List of Womenswear
According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.
-
2019-11-30 112312
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
-
2019-08-12 87264
Overcoats -- The Analysis of Popular Items in Womenswear Markets
In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.
-
2019-07-31 92764
Fur -- Analysis of Hot Items in Womenswear Markets
In July, polar fleece and the parka are key. Athleisure and simple&sophistication are most popular. The girly style sees a rise. Shearling jackets and coats are paid attention to.
-
2019-05-18 179180
Coats -- Analysis of A/W 19/20 Popular Items in Womenswear Markets
In May, dominant is the simple&sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.