According to data analysis of TOP 100 downloaded women's overcoats from March to April, the simple & sophisticated style and fashion leisure style are main styles in the month. For silhouettes, simple waisted design and straight silhouettes are main silhouettes, and the overlength silhouette grows. As a new popular element, shawl lapels occupy a certain place in the market. Deconstruction, splicing and embroidery still draw much attention.

Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.

According to the data analysis of TOP 100 downloaded men's overcoats of POP users in December, business leisure menswear is dominant and fashion leisure style ranks the second with a proportion of 18%. For silhouettes, hood and lapels are dominant. And check becomes the main decorative pattern. Accessory decorations and inside structures become the design points in the future.

In the next five to ten years, the luxury market in Asia will usher in the second spring, with the revival of the classic and the rise of time-honored brands as the main driving forces. As China's economy continues to grow, the rich post-1980s generation is driving luxury consumption, and the post-1990s generation will also become an emerging power and pioneer of luxury consumption. And at the same time, McKinsey, a world-leading consulting firm, predicts: "China's luxury consumption will account for 3/4 of new global spending by 2025." Luxury consumption in China will almost double by 2025, driven by an explosion in upper-middle class and a growing interest in outbound travel. About 70% of consumers will buy luxury goods overseas.

According to analysis of searching data from June to December, the sweatshirt is the most frequently searched. Puffa jackets, dresses and shirts are comparatively steady, while the search frequency of leather clothing is relatively increased. This report will analyze top items and items of the hottest style.

According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.

According to the data analysis of TOP 100 downloaded men's overcoats of POP users in October, the business leisure style takes the lead. The following is the fashion leisure style, declining a little. Splicing is still the main craft and check is deeply favored by the market.

This report analyzes the TOP 100 downloads of overcoats in October. The simple and sophisticated style is the key style. The H-line and X-line are two main silhouettes. Ruffles are used more frequently than previous months. The proportion of splicing is steady.

This report is aimed at statistics on designer brands in the third quarter of 2019, and extracts designer brands with high popularity and topicality in the market. And the according to the big data of POP, it concludes the ranking list of brands, and analyzes hot elements.

In August for women's outerwear, simple and sophistication is key. About silhouette, the slim X-line shape is dominant. Splicing is still the most popular technique.

In August, simple sophistication holds the majority with 46%, while luxe lady style also plays a key role. The unisex casual style and youthful elegance hold 15% and 17% respectively. In silhouette, H-line and X-line stand out. With regard to craft, splicing accounts for 17%. Deconstruction is often seen at the closure. Embroidery also makes a comeback. Small-scale embroidery appears at the waist belt, chest and neckline.

In July, business leisure holds 58%, while smart casual holds 23%. Checks, particularly fine plaids, are still dominant, increasing by 4%. Panelling continues into this season, and the panelling of different materials are most important.

In July, polar fleece and the parka are key. Athleisure and simple&sophistication are most popular. The girly style sees a rise. Shearling jackets and coats are paid attention to.

In May, business leisure still dominated, but its share decreased a bit. Smart casual were stable, while rune art stood out and gained traction. There are also some athleisure items. Checked and solid overcoats are key pieces. Overcoats with statement pockets and prints also had some share.

According to Top 10, polar fleece holds 50%, and sheepskin also gets a big share. Smart leisure and athleisure is dominant. Piecing of different materials or color blocks is key. The piecing of different materials are more sophisticated.

In May, dominant is the simple&sophisticated, followed by the neutral leisure. H-line holds 56%. Layer-style piecing is mainly applied. Volume and size are key to play with deconstruction.

In February, the Russian style and simple&sophistication dominate leather and fur apparel. The avant-garde style drops most. Panelling is applied most. The leather puffa and shearling is still popular. The overcoat and padded coat are key items.

Overcoat -- Analysis of 2019 Resort Hot Items in the Womenswear Market

In January, the avant-garde and simple&sophisticated styles are dominant. The jacket is most often seen, while the leather jacket is also prevalent.

Smart casual fur and leather apparel tops the list. Splicing is most used, and letters are also popular.