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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Jackets -- The Data Analysis of E-Commerce Menswear
    Data Reports

    2024-03-14 7266

    Jackets -- The Data Analysis of E-Commerce Menswear

    Among the top 10 best-selling men's jackets in e-commerce from February to March, the most popular styles of men's jackets are dominated by fashionable urban, business and leisure, outdoor sports, and urban light sports. Among them, collar stitching, pocket design, zipper decoration, and hierarchical deconstruction are the main design elements of the jacket style.

  • Jacket - The TOP Ranking of Menswear
    Data Reports

    2024-03-11 13656

    Jacket - The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in POP2, urban commuting and outdoor mountain style have been the mainstream styles in the jacket market in the past month, with pullover jackets and minimalist lapel jackets as key items; The details/silhouette design focuses on raglan sleeves, structural segmentation, functional pockets, motorcycle stitching, and leather decorations, which have received much attention in the recent jacket market.

  • Leather and Fur -- The TOP Ranking of Menswear
    Data Reports

    2024-02-05 6566

    Leather and Fur -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's clothing fur data downloaded by users in POP, the business minimalist style accounted for 32%, followed by the sports and leisure style. Jackets were the main item, while leather jackets accounted for the largest proportion. The craftsmanship mainly focused on color rubbing, aging, and splicing, with micro pockets being a popular local detail design for this season.

  • The Data Analysis of Cross-border E-commerce for Menswear in December
    Data Reports

    2024-01-09 8209

    The Data Analysis of Cross-border E-commerce for Menswear in December

    With the continued popularity of sportswear, sports category items continue to be popular among consumers, with sportswear, sun protection shirts, sports polo shirts and other items being the main focus in December.

  • The Data Analysis of Menswear E-Commerce in December
    Data Reports

    2024-01-08 19009

    The Data Analysis of Menswear E-Commerce in December

    According to the sales proportion of Tiktok men's clothing category in December, down jacket is the category with the highest sales, accounting for 19.63%. Following closely behind is the casual pants category, accounting for 17.82%. Woolen jackets and jackets account for 8.24% and 7.56% respectively. The proportion of category sales in December reflects that in December, Tiktok users have a strong demand for down jacket, trousers, overcoat, jacket and other autumn and winter items, and sweater and knitwear/sweater have also received high attention.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5292

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • Jacket -- The TOP Ranking of Menswear
    Data Reports

    2024-01-03 41915

    Jacket -- The TOP Ranking of Menswear

    According to the analysis of the top 100 men's jackets downloaded by users in December, outdoor sports, retro leisure, and minimalist business are the key styles in the recent jacket market. The pattern focuses on letters and is presented through techniques such as beading, hot pressing, and embroidery; In terms of details, detachable design, material splicing, and hardware decoration have received more attention; Zhangzai stickers are a popular craft choice.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-03 36350

    Denim -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's denim downloads from POP 11 to December, denim jackets and jeans are the most popular items in the new season of denim market development, mainly in slim fit silhouettes, accounting for 27%, with box shaped short jackets and micro flared horseshoe pants as the main products; The nostalgic and retro style of casual wear is still a key trend, with the trend of fading and vintage washing techniques under this style increasing, accounting for 39%; With the transition period from season to season, denim styles made of velvet and denim materials are also receiving more and more attention, accounting for 18%; The decorative details of metal and hot diamond each account for 14% and 16%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of detail technology for the new season of women's denim styles.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5348

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • 2023 Annual Fashion Report of Denim
    Data Reports

    2023-12-15 14354

    2023 Annual Fashion Report of Denim

    Based on user browsing and search interaction data for the year 2023, a comprehensive ranking is selected based on the POP backend browsing index, download index, and social media popularity of brands in 2023, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for denim in 2023, in order to better understand industry trends and new season development.

  • The Data Analysis of Women's Leather & Fur E-Commerce Brand
    Data Reports

    2023-12-12 6303

    The Data Analysis of Women's Leather & Fur E-Commerce Brand

    Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following TOP9 consumer hot search list (related to leather clothing and fur) has been compiled. The list mainly focuses on single product and style dimensions, and summarizes hot search content such as rebellious motorcycle style, fur integrated motorcycle clothing, luxury brand autumn and winter coats, Maillard leather clothing, retro modern motorcycle style, old money style fur, medieval style fur, neutral style fur clothing, and Madeleine fur.

  • Outerwear -- The TOP Ranking of Menswear
    Data Reports

    2023-12-06 64724

    Outerwear -- The TOP Ranking of Menswear

    According to the analysis of the TOP 100 men's jacket data based on user downloads in November, business commuting, mountain style, and athleisure are key styles in the recent outerwear market. In terms of details, innovative pockets, optimized front plackets, plush splicing, partial leather embellishments, layered attachments, and hat designs have received more attention. The craftsmanship is focused on blocking, novel quilting, structural taping, and character patches. Classic monograms and adjustable drawstrings are hot choices for patterns and accessories. In terms of silhouette, the fake two-piece design is worth paying attention to.

  • Data Analysis of Cross-border E-commerce for Menswear in November
    Data Reports

    2023-12-05 8308

    Data Analysis of Cross-border E-commerce for Menswear in November

    According to Amazon data statistics, among all Amazon products, men's clothing accessories account for 21% of all clothing accessories, which is not much different from last month. And men's clothing accounted for 38.3% of men's clothing accessories, an increase of 0.1%, with little growth. In November, the sports category remained at the top, accounting for 26%, up 0.1%; The number of shirt products ranked second, accounting for 19.3%, a decrease of 0.4%; The jacket and jacket category ranks third, accounting for 10.2%, up 0.1%.

  • Hot Topics -- The Data Analysis of Menswear E-Commerce
    Data Reports

    2023-11-27 28096

    Hot Topics -- The Data Analysis of Menswear E-Commerce

    Xiaohongshu is currently one of the most popular social e-commerce platforms among users. Through sharing and interaction among users, the platform provides information sharing, shopping recommendations, and social interaction, gradually becoming an important shopping guide and lifestyle reference for young Chinese consumers. In this vast user community, users can obtain shopping recommendations and experiences from other users through browsing and searching interactions. Hot search topics will be generated based on user interests and attention. The higher the popularity of the topic, the higher the discussion and popularity among users. In this article, we have compiled a ranking of popular topics for men's clothing among users based on hot search content.

  • 2023 Double Eleven Data Analysis of Menswear
    Data Reports

    2023-11-17 36596

    2023 Double Eleven Data Analysis of Menswear

    In 2023, the overall sales revenue of the men's clothing category on the Double Eleven Festival amounted to 8.374 billion yuan, with a significant increase compared to the same period last year. In 2021, affected by the domestic epidemic, consumers remained vigilant and their shopping desire did not increase significantly. In 2023, the economy recovered and remained basically the same as in 2021, with a difference of 120 million yuan.

  • Jacket -- The TOP Ranking of Womenswear

    2023-11-17 57962

    Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's jackets downloaded by users in October, the jacket market in the past month has mainly focused on Miu style girls, Chinese style old money style, Chanel style, and functional sports; The proportion of cropped jackets that can be paired with suits in silhouette is relatively large, followed by woolen short coats with an upward trend in silhouette this month; Focus on pocket design in terms of details.

  • Leather & Fur -- The TOP Ranking of Menswear
    Data Reports

    2023-11-15 6326

    Leather & Fur -- The TOP Ranking of Menswear

    The top 10 styles in terms of download volume (1-5 from left to right, 6-10 from left to right) were extracted from the POP10-11 men's leather and fur single item database. The overall style is mainly composed of granular velvet and fur, and the single item is a practical light sports jacket, which has received high attention recently. The old money style men's clothing brand represented by Loro Piana has also received attention.

  • Denim -- The TOP Ranking of Womenswear
    Data Reports

    2023-11-10 50982

    Denim -- The TOP Ranking of Womenswear

    According to POP's analysis of the top 100 women's denim downloads from September to October, jeans are the most popular item in the new season of denim market development, with loose wide leg pants and slim straight leg pants as the main styles. Women's clothing style has become a key trend for women's denim, and the detailed craftsmanship of pearl and diamond embellishments is on the rise, accounting for 18%. With the transition period of the season, the comfortable and plush denim fabric style is also receiving more and more attention, accounting for 12%, The transfer of parts in the process details design accounts for 8%, further enhancing the design sense and uniqueness of denim styles, becoming a highlight in the development of denim style details technology for the new season of women's clothing.

  • Analysis of Cross border E-commerce Data for Menswear in October
    Data Reports

    2023-11-06 10698

    Analysis of Cross border E-commerce Data for Menswear in October

    As the temperature gradually decreases, this is the peak period for consumers to purchase autumn and winter items. In October, the demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets increased significantly, becoming the items with a higher year-on-year compound growth rate.

  • The TOP Ranking of Men's Jacket
    Data Reports

    2023-11-02 39610

    The TOP Ranking of Men's Jacket

    According to the analysis of the top 100 men's clothing jacket data downloaded by users from September to October, the jacket market in the past two months has mainly presented two mainstream styles: fashionable workwear and business commuting. Leather decoration and heterogeneous lapels are the key design details of individual items; In terms of craftsmanship, jacquard logos have received consumer attention; Shirt style business jackets, standing collar short work jackets, and half high collar hooded protective jackets are currently popular choices in the single item market.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-10-26 10878

    Leather and Fur -- The TOP Ranking of Womenswear

    The top 10 styles in terms of download volume (1-5, 6-10 from left to right) were extracted from the POP women's fur and fur product database in October. The overall style is mainly made of cashmere, and the single item is a practical jacket. New Vintage fur has recently received high attention. The luster of lightweight short plush fur adds to the sense of quality, and younger minks are also receiving attention.

  • Analysis of Cross-border E-commerce Data for Menswear from August to September
    Data Reports

    2023-10-16 15759

    Analysis of Cross-border E-commerce Data for Menswear from August to September

    The new stage of concentrated autumn and winter products usually occurs from August to September, which is also the peak period for consumers to purchase autumn and winter products. This year, the same applies, resulting in a significant increase in demand for items such as sportswear, suit pants, sweaters, and cotton/down jackets in September, becoming the items with a higher year-on-year compound growth rate.

  • The Data Analysis of Cross-Border Womenswear E-commerce in September

    2023-10-12 36325

    The Data Analysis of Cross-Border Womenswear E-commerce in September

    Current situation analysis: (1) According to Amazon data, among all Amazon products, women's clothing accessories account for 40.53% of all clothing accessories, a decrease of 3.35% compared to the previous month. (2) In September, the underwear and pajamas category continued to rank first, accounting for 27.3%, an increase of 4.15% compared to August; The number of sports products ranks second, accounting for 17.7%, up 3.47% from August.Data inspiration: (1) Compared to August, the proportion of tops, T-shirts, and shirts decreased by 4.58%, while the proportion of dresses decreased by 3.15%. Considering that it is caused by seasonal changes; (2) Sports and lingerie pajamas are still the top proportion of Amazon women's clothing, with a significant increase in the proportion in September.

  • Jacket -- The TOP Ranking of Womenswear

    2023-09-15 42037

    Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's jacket downloads in August and September, the jacket market in the past month has shown a dominant trend towards stylish casual and elegant commuting styles. The delicate Chanel style has also been favored by consumers. In terms of details, there are many pocket designs and drawstring adjustments applied, focusing on practical functional designs.

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