According to the data analysis and popularity of denim brands in 2021, this report refines the noteworthy crafts and details for designers, and introduces the hottest brands.

Based on the TOP100 downloaded women's denim pieces of POP users in October, Smart Casual(51%) remains the mainstream, while Girly Chic has trended upward as well. Loose-fit silhouette is prevalent among denim products, and patchwork is the most important craft. Notably, the use of raw edges adds casualness to the normal short pants.

Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

Based on the interactive data of POP users in July, we made this TOP Ranking about men's fur and leather items. We can see that smart casual(52%) and business leisure(34%) are the major styles, and jacket is still the most popular item. From the aspect of category, polar fleece and fur&leather have increased, and leather still takes the first place.

According to the TOP100 downloaded men's jackets of POP users in July, smart casual(39%) and workwear style(27%) keep the momentum, followed by streetwear brand(23%) and rune art(11%). Classic plaid still plays an important role in pattern, and the changeable creativity brings newness. In detail, berber fleece jacket and leather & fur jacket are noteworthy, and the selection of leather material is extremely essential. From the aspect of craft, splicing pays more attention to the conflict of materials and colors, and the structure of parka also shares a proportion.

Based on the TOP100 downloaded women’s denim of POP users in July, smart casual is still the main style, and the proportion of girly chic has increased. We can see that loose silhouette is more popular in July, and spliced denim still dominates the craft category. The frequent use of distressed hole and rough edge breaks the convention of casual items.

According to the professional semi-annual market research and interactive data, popular outdoor jacket pays attention to color blocking(12%), functional pocket(16%) and additional accessory(22%) to present both functionality and decorations. Diversified elements are combined as one.

According to the data analysis of TOP100 downloaded women's jackets of POP users in May and June, smart casual, simple sophistication and sports functional are the main noteworthy styles. Waisted X-line, H-line and T-line are the major silhouettes in this month. Splicing craft of jacket is maintained, and colored binding is attractive recently. Besides, accessories are also decorated on a few jackets.

According to the data of TOP100 downloaded men's jackets of POP users in April, smart casual and athleisure are still the main styles, and the popularity of business leisure recovers. All-over logo jacket increases the visual highlights. Different materials update the traditional edge design and bring innovation. Front-and-back design greatly improves the practicality.

Based on the data analysis of TOP 100 downloaded men's denim styles of POP users in April, smart casual style occupies a large proportion. Avantgarde brand style increases a little. Splicing dominates the denim craft. Printing and gradient tie-dye are the main crafts. Applique decorations increase the fashionable feel of denim items.

This TOP ranking of leather and fur items is based on the interaction data of POP users. Smart casual(64%) and business leisure(32%) are the main styles in the recent months. Jacket is still the most popular item. The quantities of polar fleece, faux fur and fur & leather have increased clearly. Leather is the hottest category.

According to the TOP 100 downloaded women's denim of POP users in April, the searches of smart casual style occupy a larger proportion, followed by avant-garde brand and girly chic styles. Splicing is still the dominating denim craft. Printing and acid-washing are also important. Accessories like beads and pearls increase the gentle and retro sense of leisure items.

According to the data analysis of POP users in March, simple sophistication is the most attractive style of women's fur and leather. Jacket is the most common item, and leather dominates the texture markets. Cropped silhouette rises obviously this month, and splicing and quilting are still noteworthy.

According to the data analysis of POP users in February, smart casual and athleisure styles are still the key style trend for men's jacket. Lapel wasited jacket, lapel straight jacket and varsity jacket are the main silhouettes. Color-blocking sports jacket is also recommended. Side seam segmentation, decorative accessory on collar and elbow segmentation bring highlights to the jacket design.

Based on the data analysis of POP users in January, the smart casual style occupies a large proportion among women's denim. And avant-garde style has a lower proportion than the girly chic style. Splicing is still the most important denim craft. Raw-edge process and pocket design are also the main crafts. The bead accessories on pockets improve the soft and beautiful temperament of new women.

This article mainly aims at sorting out the data of users' attention to popular denim brands this year, refining the annual hot search list of denim brands combined with market heat and topic, and analyzing it from the perspectives of items, crafts, details and so on.

According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.

According to data analysis of TOP 100 downloaded women's jackets in September, fashion leisure style and cotton & linen deconstructed style become main styles. Simple and sophisticated style also gains much attention. Short overcoats and A-line jackets are key silhouettes. Elastic design, drawstrings, deconstruction and piping still draw much attention.

According to data analysis of TOP 100 downloaded girls' jackets in August, fashion leisure style ranks the first, holding 67%. J-Korean style declines a little, while emerging designer style ascends. Splicing is mainly applied to designer brands and workwear sports styles. Ruffles are ideal for sweet J-Korean casual styles. Letters remain the main pattern, followed by animals and flora.

According to data analysis of TOP 100 downloaded boys' jackets from June to August, the fashion leisure style ranks the first, holding 41%, followed by J-Korean style of 22%. Outdoor sports style and emerging designer style all grow. Letters and animals remain key in boys' jackets. As for crafts, splicing occupies 37%, and embroidery and applique are comparatively equal.

According to data analysis of TOP 100 downloaded men's jackets in August, the athleisure style dominates. As for silhouettes, in addition to basic items, functionality is also an important selling point. Details are inclusive and outdoor functional.