In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.

Among the top 10 best-selling men's sweaters in e-commerce from December to November, the most popular styles of men's sweaters are mainly pullovers, cardigans, and POLO shirts, with fashion and leisure, and business gentlemen as the main styles. Among them, stripe design, bright color embellishments, jacquard stitching and other elements are the main design elements in the single product, and the pattern is mainly loose and straight fitting.

According to the TOP10 (1-5, 6-10 from left to right) list, the men's sweater and cardigan market in January focused on the brand selection column, with the main brands being Louis Vuitton and GUCCI, and other brands receiving average attention. From the top 10, it can be seen that there is a higher demand for business and fashion casual styles in men's sweater cardigan styles, as well as a higher attention to detail stitching, local patterns, and craftsmanship details.

Based on the analysis of the top 100 men's sweater and cardigan data downloaded by users in October, we found that business casual style men's sweater and cardigan have attracted much attention from users, becoming a key design direction for men's sweater and cardigan, followed closely by fashion casual style. At the same time, attention has also been paid to needle stitch design and stitching decoration.

The trading trend of men's double 11 sweaters in the past three years has shown a significant downward trend. From the transaction amount during the period of 10.30 to 11.05, it can be seen that the Double Eleven sales period entered on 10.30, and the transaction amount reached its highest during the period. During the period of 11.06 to 11.12, the trading trend showed a downward trend due to long pre-sale times, returns, actual consumer demand, and consumption downgrades.

According to the analysis of the top 100 men's sweaters and cardigans downloaded by POP users in September, we found that business casual style men's sweaters and cardigans have gained a lot of attention from users, becoming a key design direction in the men's sweater and cardigan market. Fashionable casual style follows closely behind, showing an increase compared to last month. In addition, the design of patterns has attracted significant attention, especially the use of renowned brand patterns. At the same time, the design of stitch organization and the addition of delicate details in specific areas have also garnered attention.

According to the analysis of the top 100 men's sweater downloads from July to September, we found that business casual and fashionable casual styles of men's sweaters have attracted a lot of attention from users and have become the key design direction in the men's sweater market. In addition, versatile base shirts, polo shirts, cardigans, and hooded sweaters have always been the focus of research and development in men's sweaters and should be given special attention. The main pattern designs include letter patterns, classic plaids, cartoon patterns, and creative stripes. Knitting techniques are crucial design elements in men's sweater design, and the practicality, fashionability, and adaptability of knitting patterns are also key concerns for sweater customers.

Based on the interactive data and market researches, POP Fashion lists out the ten most popular men’s cardigans in the last month. We can see from the TOP10 list that the market is still focusing on business wear. For details, accessories and contrast stripes are the key points.Playful patterns and monograms are the main visual elements. Formal business suit is the trending silhouette.

Based on the interaction data of users and professional market searches in 2021 H1, business leisure(55%) is still the main style of men’s knitwear, followed by smart casual style(36%). In item categories, pullover occupies the largest proportion(48%), and cardigan(27%) and T-shirt(16%) are also noteworthy.

The TOP list of men's knitwear of the second half of 2019 is ranked according to the search and browse interactive data of users. CROQUIS, a subsidiary brand of JNBY Co., LTD., is the top 1 in the second half of the year. System Homme and Tommy Hilfiger were among the top 10 brands in the first half of the year, and are still popular in the second half of the year. K-BOXING has risen from the 20th in the first half of the year to the eighth in the second half of 2019. In March 2019, the brand held the third men's jacket show in Shanghai. The futuristic and heroic layout of show, geometric elements, metallic fabrics, and the crisp silhouette are more popular with young consumers. Brie Larson, the Oscar-winning actress and leading actress of Captain Marvel, was invited to the show, and the co-branded products were launched. LILANZ is the tenth of the list, because it continues to enrich the product structure, and add fashionable designs and match. The LESS IS MORE light fashion series launched by LILANZ starts from a younger perspective and focuses on detail changes and creativity in product design.

This report shows the top 30 knitwear brands in the first half of 2019. The mainstream styles, key elements and popular items are analyzed.