Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Popular Items in the First Quarter -- The Comprehensive Analysis of Men's Knitwear
According to the interaction data of POP users in the first quarter of 2021, we analyse men's knitwear style and item. Business leisure style(43%) occupies the most but decreases a little compared with previous years. The proportions of sports leisure(13%) and smart casual(30%) improve. Pullover(52%) is the most popular item. Influenced by the development season, the attention to T-shirt and Polo shirt enhances. Because of the rise of smart casual and sports leisure styles, cardigan and hoodies both occupy over 10%.
Trending Item Ranking in the First Quarter -- The Comprehensive Analysis of Women's Knitwear
According to the interaction data analysis of POP users in the first quarter, simple sophistication(37%) is the most attractive style. Among the young styles, smart casual style occupies 26%, and youthful elegancy 15%. According to the analysis of items, pullover(47%) ranks the first, followed by cardigan(23%). And because of the rising temperature, T-shirt(14%) is under steady improvement. Set item(6%) is also noteworthy.
Cardigans -- The TOP List of Women's Knitwear
The top list of women's cardigans is ranked based on users' downloading and interactive data in the third quarter. Simple and sophisticated style ranks the first to 71%; young lady style grows; fashion leisure style takes up the least. Fine-gauged or heavy-gauged stitches show lavish changes. Embroidered flowers remain important for cardigans, mainly on young lady style cardigans. Plackets are more exquisite. H-line shape is a key silhouette for the lady style, ideal for commute. Long cardigans are also non-negligible.
Popular Brands in the First Half of 2020 -- TOP List of Men's Knitwear in China Retail Markets
This report ranks the top list based on downloading interactive data of users in the first half of 2020. According to data analysis, Chinese brands gain more attention. Chinese brands occupy a half in the top 10 ( Septwolves, Cabbeen, Satchi, K-BOXING and BULE ERDOS). Business brands grow than last year. Placement details on simple styles become main design directions for business leisure style in the first half of 2020. Cabbeen ranks the second with its collaboration collections and its help during the pandemic. Cashmere brands also draw more attention. Malo and BULE ERDOS appear in the top 10, indicating more and more people pursue high quality, comfort and simplicity.
Popular Brands in the First Half of 2020 -- TOP List of Women's Knitwear in China Retail Markets
This report ranks the top 30 brands based on downloading interactive data of users in the first half of 2020. The top brands are analyzed by POP before. And this report will combine practical and recognizable brands with heated topics and popular items to make an analysis.
Cardigan -- The TOP List of Women's Knitwear
The TOP list of women's cardigan is ranked according to interactive data of users and professional market research in April. The simple & sophisticated style holds the largest part, and fashion leisure style grows a lot, while the young lady style takes up the least part. The well-fitting cardigan is an important silhouette for the lady style. H-line occupies the largest part in April, and the short H-line is dominant. Chanel style continues and takes on a younger side. Simple but exquisite designs are more prevalent in the market. Therefore, basic stitch and jacquard are main crafts to create modern elevated cardigan.
Recommended Brands of The Year -- The TOP List of Women's Knitwear Designer Brands
The TOP 30 list of women's knitwear designer brands of the year is ranked based on users' browsing and search interactive data in 2019. Here we select practical brands to recommend, analyze key design elements of brands, and help with the development of knitwear in the new season.
Popular Brands in the Second Half of 2019 -- The TOP List of Men's Knitwear in Retail Markets
The TOP list of men's knitwear of the second half of 2019 is ranked according to the search and browse interactive data of users. CROQUIS, a subsidiary brand of JNBY Co., LTD., is the top 1 in the second half of the year. System Homme and Tommy Hilfiger were among the top 10 brands in the first half of the year, and are still popular in the second half of the year. K-BOXING has risen from the 20th in the first half of the year to the eighth in the second half of 2019. In March 2019, the brand held the third men's jacket show in Shanghai. The futuristic and heroic layout of show, geometric elements, metallic fabrics, and the crisp silhouette are more popular with young consumers. Brie Larson, the Oscar-winning actress and leading actress of Captain Marvel, was invited to the show, and the co-branded products were launched. LILANZ is the tenth of the list, because it continues to enrich the product structure, and add fashionable designs and match. The LESS IS MORE light fashion series launched by LILANZ starts from a younger perspective and focuses on detail changes and creativity in product design.
Overcoats -- The TOP List of Women's Knitwear
Women's knitted overcoats are dominated by the simple & sophisticated style. Compared with short cardigan or jackets, overcoats cost more in terms of length and yarns (wool or cashmere), so the athleisure and the young lady style are not prominent. The TOP list of knitted overcoats is ranked by POP users' downloading interactive data in November. Pattern and craft are still the focus of the market. Abstract or specific geometric patterns like square, rhombus and round take up almost a half proportion. Animal prints include leopard print and zebra stripe and regular patterns, and its combination with other elements is worth more attention. The deconstruction of overcoats and stitch changes are important techniques of the simple & sophisticated style, fashionable and elegant.
Knitwear -- The Analysis of Popular Items for Boys
In August, the smart casual and preppy style is dominant. Pullovers are most popular, followed by vests and cardigans. On crafts, jacquard holds the majority. Letters, animals, stripes and geometric shapes stand out.
Casual Cardigan -- 18/19 A/W Women's Hot Item in Market
Based on POP's statistics and the A/W 18/19 retail market, causal cardigans vary a little in design features as compared with last year's. The use of ruffle decreases by 8%, and metal hardware also goes down. Animal prints including leopard and zebra make a comeback and will continue to rise. Word decoration is still popular, played out through different approaches.