Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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2024-03-18 5023
Xiaohongshu Hot Topics -- The Data Analysis of Knitwear
Xiaohongshu's official operation releases popular topics in various fields every month based on platform dynamics to observe fashion trends and provide inspiration for content creation. Some topics are combined with activities to effectively promote fashion. In March, the following fashion topics were launched, sorted by topic popularity: #FemaleWorkwearCommuteOutfits #SassyGirlOutfits #FemaleNewChineseStyle #FemaleCityTennisStyle #MaleComfortableWorkCommuteOutfits #MaleSportyLeisureOutfits
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2024-03-15 5476
The Data Analysis of Tiktok Womenswear E-commerce Sales in February
According to the sales proportion data of Tiktok women's wear category in February, trousers are the most popular category, accounting for 12.93% of the total sales. Next is the down jacket category, with sales accounting for 8.57%. The sales of dresses and short jackets accounted for 3.77% and 5.16%, respectively. Compared with the data in December 23 and January 24, in February, Tiktok users' demand for down jackets and pants declined, while their interest in buying short coats and dresses increased.
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2024-03-15 2825
Knit Cardigan -- The TOP Ranking of Menswear
Based on the analysis of the top 100 men's sweater and cardigan data on user downloads in February, it was found that there is more attention paid to business leisure, business commuting, sports leisure, and fashion leisure sweater styles, which have become the key design direction of the men's sweater and cardigan market, with a focus on the use of patterns and details in design. At the same time, needle tissue design and local design have also received widespread attention.
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2024-03-14 3056
Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.
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2024-03-14 3794
Lingerie -- The Data Analysis of Cross-border E-Commerce Womenswear
Current situation analysis: According to data from Amazon platform in March 2024, invisible bras and accessories received enthusiastic attention this month. Adhesive bras had a year-on-year growth rate of over 200%, ranking first on the best-selling list. The growth rate of underwear tape reached 219.29%. (Note: The compound growth rate and year-on-year growth rate here reflect market demand.) Data conclusion: As the temperature rises, adhesive bras have the characteristics of comfort, lightweight, and invisibility, unlike traditional bras that require shoulder straps, making them more suitable for summer wear. In addition, consumers will also wear them in special styles, such as wedding dresses, evening gowns, etc., which can provide support and protection without affecting the overall appearance of the clothing.
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2024-03-14 3292
The Analysis of Cross-border E-commerce Data for Menswear in February
According to Amazon data, among all Amazon products, men's clothing accessories account for 20.6% of all clothing accessories, a decrease in the past three months. And men's clothing accounted for 38.6% of men's clothing accessories, an increase of 0.1%, with a continuous increase in the past two months.