The Data Analysis of Cross-border Menswear E-commerce(June)

According to the bestsellers on T-mall and Taobao(May 1~May 31), POP Fashion figures out the trendy keywords of T-shirts and polos. We can see from the TOP10 list of online stores that NELLY owns the best sales volume and most favourite products, followed by Uniqlo flagship store and HLA.

Current Condition: Chinese B2C cross-border e-commerce reveals a high dependence on platforms such as Amazon, eBay, AliExpress, Shein, Wish, Lazada and Cdiscount.

According to the TOP100 downloaded men's Polo shirts of POP users in April, business leisure style occupies the most(43%), followed by smart casual style(12%) and athleisure style(11%). Color-blocking collar is the key design point of business leisure Polo shirt. Smart casual Polo shirt mainly uses stripes and letter patterns. The decoration on placket can increase the sense of fashion.

According to the download data of POP users in February, we make this TOP 100 ranking for popular men's POLO shirt. The proportions of smart casual and business fashion styles are close, and the proportion of athleisure style has been increased. Large-scale color-blocking splicing is the main craft to present sports style. And the fine embroidery decoration on collar is extremely delicate. Small size decorative Logo label is an outstanding detail on business POLO items.

This report ranks the top list based on downloading interactive data of users in the first half of 2020. According to data analysis, Chinese brands gain more attention. Chinese brands occupy a half in the top 10 ( Septwolves, Cabbeen, Satchi, K-BOXING and BULE ERDOS). Business brands grow than last year. Placement details on simple styles become main design directions for business leisure style in the first half of 2020. Cabbeen ranks the second with its collaboration collections and its help during the pandemic. Cashmere brands also draw more attention. Malo and BULE ERDOS appear in the top 10, indicating more and more people pursue high quality, comfort and simplicity.

According to data analysis of TOP 100 downloaded men's polo shirts in April, business fashion style remains the mainstream, and the Chinese fashion style draws wide attention with its loose silhouette. Elbow sleeves and long sleeves are important silhouettes. Designs on front plackets, polo shirt collar and small-scale color-blocking renew conventional polo shirts.

According to data analysis of TOP 100 downloaded men's Polo shirts in February, the business leisure style rapidly grows by 10%, while the fashion leisure style declines a little and the athleisure style is steady. Color-blocking, color-blocked decoration and details on collar are main crafts. Details on collar and plackets gain much attention.

According to data analysis of TOP 100 downloaded men's POLO shirts in January, international brands still draw much attention from customers. The short-sleeved design is a key silhouette. The business style has a higher market value than the fashion leisure style. Color-blocking is also an important decoration for menswear.

According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.

According to the analysis of POLO shirts in September, business leisure style, fashion and leisure style, and sportif leisure style take up almost equal proportions. Sportif leisure style has slight increase compared with last month. And splicing is an important design.

In April, business leisure held 55%, and smart casual held 30%, which was higher than in March. Letter patterns rose by 3%. Piecing increased by 5%. Embroidery and florals held 4% and 3% respectively.

The polo shirts top the list are fitted ones, including Gucci, Giorgio Armani, Dolce & Gabbana and Fendi. Gucci accounts for 50%, featuring colorful chevrons.

Most of the Top 10 polo shirts are from big brands like Burberry, Givenchy, Dior Homme, Gucci and Dolce & Gabbana. Chinese smart causal brand GXG is also among the list.