Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
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Young Woman Minimalist Comtemporary Smart Casual Business Leisure golf Indoor Sports Running/Training Outdoor Sports Trendy Outdoors Athleisure Avantgarde Brand French style Workwear Agender Rune Arts Fashion function Chinese Fashion Neo Chinoiserie Chinese Style J-Korea Japanese Korea-Version Preppy style Nature Organic Cotton&Linen Folk style Sustainability Russian Style Haute Couture Pattern analysis Y2K Cool & Sweet American Casual Post-Apocalyptic Old-money Style clean fit Yama Style Chanel Style Resort Style Minimalist Party style Elegant commute Socialite Style Quiet Luxury
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2024-03-29 35424
The Xiaohongshu Data Analysis of Outdoor Sports E-commerce in March
This report analyzes the TOP list, details, and styles of popular outdoor sportswear on Xiaohongshu's e-commerce platform from February to March.
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2024-03-04 64649
Trendy Outdoor -- The TOP Ranking of Sports in February
Based on the analysis of the top 100 outdoor clothing data on user downloads in POP1-2, we can find that in the past month, the market has shown a high level of attention to pocket design, segmentation design, waist design, and other related aspects. Next, we will conduct a detailed analysis of these styles and details.
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2024-02-22 51646
Outdoor Jacket -- The Data Analysis of E-Commerce Sportswear
This report analyzes the TOP list, details, and styles of popular e-commerce sportswear from January to February 2024.
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2023-12-28 28999
The Data Analysis of Sportswear E-Commerce
Taobao is currently one of the most popular shopping platforms among users, with hundreds of millions of users shopping on Taobao every day. In this vast shopping world, there are many products and stores that attract the attention of users, and some keywords have become popular search terms for users. In 2019, Taobao launched the "Hot Search" function on its homepage. In Taobao's hot search, the higher the popularity of search terms, the higher their popularity among consumers. In this article, we have compiled a consumer hot search ranking list based on the hot search content (in the past 7 days). Based on recent Taobao hot search keywords, the following top 10 consumer hot search list for sportswear has been compiled. The list mainly focuses on single item and style dimensions, and summarizes hot search content such as skiing outfits, waterproof mountaineering pants, American style workwear pants, and winter skiing quick drying clothes.
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2023-11-15 40344
2023 Double Eleven Data Analysis of Outdoorwear
This report analyzes the popular data of Tmall Double 11 outdoor sportswear from the following categories: data market, top 40 brand list, top 10 key items, and recommended brands. Among various subcategories, the size of the stormtrooper market accounts for the largest proportion, reaching 22%, followed by outdoor down jackets, accounting for 13%, and outdoor casual wear also accounts for a large proportion, accounting for 7%. The analysis is that due to the arrival of the cold autumn and winter seasons, people are more willing to buy warm, thick, windproof and waterproof jackets and down jackets. Especially the professional performance of stormtroopers, such as windproof, waterproof, and anti fouling, not only meets the practical wearing needs of daily and outdoor wear, but also meets people's fashion wearing needs; It also highlights people's love for outdoor sports.
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2023-11-02 69473
The TOP Ranking of Skiwear
This report analyzes the top 100 ski suit data based on POP user downloads from September to October, mainly from two dimensions: design details and silhouette.
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2023-10-24 58327
E-commerce Data Analysis of Outdoor Clothing on Xiaohongshu in October
This report analyzes the TOP list, details, colors, and styles of popular outdoor clothing from Xiaohongshu. According to Xiaohongshu's outdoor clothing sales ranking from September to October, the overall style tends to be simple and practical to wear, with simple design details such as color blocking design, simple logo letter printing decoration, and contrasting zipper design. The colors are mainly black, white, gray, or dark, emphasizing versatile and practical wear.
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2023-09-21 63097
Anorak -- The TOP Ranking of Kidswear
From the children's clothing single-item database of the months August to September, the top 10 styles with the highest download rates are selected. Colorful patchwork remains an important design highlight for autumn and winter outdoor jackets. The detailed design is very rich, with rectangular large pockets and three-dimensional bags being the main trend. The interior design is fashionable and aesthetically pleasing, and the overall functional design has been improved, providing more convenience for outdoor activities.
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2023-08-25 27857
SHEIN -- The Data Analysis of Cross-border Kidswear E-commerce
This article provides a comprehensive analysis of the cross-border e-commerce brand for infants and young children, focusing on the key cross-border e-commerce brand SHEIN. Starting from the brand's latest trends, it analyzes the data of the brand's latest 2023 autumn and winter collection, captures popular items and hot patterns, and distills the design highlights.
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2023-05-08 66742
The TOP Ranking of Boys' Outerwear
Extracted from the POP children's outerwear database with the highest download rates for the TOP10 styles from March to April 2023. Branded styles are the most popular, and there is an increasing attention to sporty and casual styles with color-blocking techniques. The main technological details include innovative use of woven labels, exquisite design details added to the collar and hood areas, and segmented design structures to inject vibrancy into the products. The proportion of denim jackets continues to rise, and a variety of techniques such as splicing and washing are applied.
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2023-01-06 84115
2022 Annual TOP Outdoor Activewear Brand
2022 Annual TOP Outdoor Activewear Brand