Based on downloading interactive data of users in the first half of 2020, this report ranks top 30 brands of women's leather and fur, and makes a key analysis of key brands and key designs to help with the development of new products. In the leather and fur industry, sophisticated luxury brands lead the top list, and other brands like Hermes, Fendi and Burberry also draw much attention with their refined details. Designer brands which specialize in leather and fur are accepted by the market with simple, practical yet novel designs. Original designer brands from Japan, Korea and China like FANO and Stylenanda create bold designs and pursue high-quality, comfortable items.

According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.

According to data analysis of TOP 100 downloaded men's T-shirts in May, fashion leisure style takes up a high proportion, showing a slight fashion trend. Structure changes a little; details become the focus; and accessories are lavish. Tape, metal decoration and badge appear in various ways. Street fashion brands focus more on the quality sense.

According to data analysis of top 100 downloaded women's leather and fur clothing from May to June, simple and sophisticated style holds a large proportion but declines, while athleisure style and Russian style grow. Jackets remain the main item, followed by trench coats and overcoats. Puffa jackets occupy a small proportion. Leather clothing dominates, and all-fur increases. Splicing still gains much attention.

According to data analysis of TOP 100 downloaded men's sweatshirts in April, fashion leisure and street fashion brands all decline a little, while athleisure style grows slowly. Letter occupies a large proportion. Print plays an important role in sweatshirts, followed by splicing. Dynamic fluorescent colors add details to sweatshirts.

According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.

According to data analysis of TOP 100 downloaded men's polo shirts in April, business fashion style remains the mainstream, and the Chinese fashion style draws wide attention with its loose silhouette. Elbow sleeves and long sleeves are important silhouettes. Designs on front plackets, polo shirt collar and small-scale color-blocking renew conventional polo shirts.

According to data analysis of TOP 100 downloaded women's fur and leather clothing in April, the simple & sophisticated style is the main style of the month. Trench coats, jackets and overcoats hold a large proportion. Overcoats declines a little. Leather clothing remains dominant. The cropped silhouette grows obviously. Splicing and big sleeves gain much attention.

According to data analysis of TOP 100 downloaded men's puffa jackets in March, the athleisure style grows by 8%. As for silhouettes, the hooded style remains dominant, and the stand-collar and baseball jacket collar also appear. The vest returns back this month. Fabrics in metallic colors are increasingly influential. Mock-layer appears as a new form of splicing, individual and practical. Quilting also takes on different forms, quite noteworthy.

According to data analysis of TOP 100 downloaded men's trench coats in March, the minimalist style returns back this month. The neat silhouette is combined with comfortable colors, delivering a tranquil feel. The belted and parka look are main silhouettes, and A-line silhouette holds 5%. Details gain key attention. Mock-layer and detachable design are warmly welcomed.

This report concludes data of hot brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from details, styles and crafts. Street fashion brands remain popular. Business brands turn towards a younger style, combine delicacy with fashion, and update the business menswear style. The athleisure style gains attention in this season and will occupy a place in the future. Magnified floral pattern and black-white photo are widely applied in this season, and will become the mainstream trend. Fluorescent colors bring novelty with emerging designs, and inject an avant-garde style into the item. Layered design is also a key point, quite noteworthy.

According to data analysis of TOP 100 downloaded men's mid-length trousers in March, major styles all grow slowly than last month. Business leisure and fashion leisure styles increase 2% respectively. The workwear style gains the most attention, followed by athleisure style. Straight, gathered-ankle and workwear design are dominant silhouettes. Pockets and color-blocking hold the most part of crafts.

Based on the interactive downloading data, the TOP list of men's fur and leather items is ranked. Business leisure and fashion leisure styles are dominant, holding 45% respectively. And avant-garde fashion brands take up 10%. Jackets remain popular. Influenced by season, shearling, fleece, nick garment and puffa jacket decline obviously, while leather coat and jacket grow a lot.

According to data analysis of TOP 100 downloaded women's sweatshirts in March, avant-garde fashion brands and fashion leisure style are main styles. For patterns, figure and letter print are mainstream patterns. Splicing, cutout and deconstruction still draw much attention. Ruffle becomes the key to sweatshirt design.

According to data analysis of TOP 100 downloaded men's T-shirts in March, fashion leisure style grows than last month, and remains important. Street fashion brands increase by 16%, while the athleisure style declines. Letter and figure still dominate pattern. Fluorescent yellow and green letter and pattern, as well as the black and white photocopied figure will become key designs in the new season. Splicing has some changes. Pockets take on various forms. Embroidery presents more diversified craft designs with the help of print.

According to data analysis of interactive downloading data of women's fur and leather items in March, simple & sophisticated style is the main style, and the short jacket has an obvious growth. Splicing still takes up the largest proportion. Apart from that, tassel, the waisted design and piping are new key details.

According to data analysis of TOP 100 downloaded men's Polo shirts in February, the business leisure style rapidly grows by 10%, while the fashion leisure style declines a little and the athleisure style is steady. Color-blocking, color-blocked decoration and details on collar are main crafts. Details on collar and plackets gain much attention.

According to data analysis of TOP 100 downloaded men's jackets in February, the athleisure style and the fashion leisure style have a certain growth than last month; business leisure and workwear style return back. The hooded style and the baseball style still draw much attention. The turn-down collar is mainly applied to the leisure style and business style. Pullover design is popular. Splicing remains the main craft. Decorative strips are mainly in bright colors, enhancing the futuristic sport feeling.

According to data analysis of TOP 100 downloaded men's sweatshirts in February, street fashion brands, the fashion leisure style and the athleisure style have growth, especially the the fashion leisure style. For patterns, letter remains the main element, and the floral pattern also increases a little. Positioning print is the main craft for sweatshirts, while splicing and pocket decoration also occupy a certain proportion.

According to data analysis of TOP 100 downloaded men's puffa jackets in February, fashion leisure and business leisure grow slowly, while the athleisure and workwear style decline. This month apart from some bright-colored styles, other styles use mainly simple designs. For silhouettes, the long and short silhouettes are dominant. For crafts, splicing remains the main design technique. Styles decorated by pockets are eye-catching.

According to data analysis of TOP 100 downloaded men's jackets in January, the outdoor style grows obviously. Fashion leisure and athleisure style decline a little. The hooded jacket is still the most popular style, followed by the turn-down collar jacket. Baseball jackets take on a momentum to return. Protective and functional styles gain much attention in this month. Color-blocking and spliced materials are main crafts.