This report concludes data of hot brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from details, silhouettes and key items.

This report concludes data of boys' sweatshirt brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes from elements, details and items.

According to data analysis of TOP 100 downloaded boys' puffa jackets from January to March, the leisure style holds the largest proportion (87%), with the outdoor sport style (11%) and the designer style (9%) to be main styles of the month. For patterns, letter (41%) and animal (8%) are main elements. Combined crafts prevail, and splicing (42%) and positioning print (38%) are main crafts. (The data is up to April 2nd.)

According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)

According to the data analysis of hot brands in kidswear retail market in 2019, Zara, the fast fashion brand, rises to the first place. Korean brands are relatively steady. Chinese brands like GXG.kids and M.Latin have clear growth, indicating that Chinese brands draw more and more attention.

According to the data analysis of TOP 100 downloaded boys' sweatshirts of POP users in November, the J-Korean style (47%) and fashion leisure style (45%) become key styles in the month. Letters and texts (41%) and animals (20%) are major patterns. Influenced by mixed crafts, positioning printing (58%) is significantly ahead of embroidery, applique, splicing and other crafts and occupies the first place.

According to the popular item analysis data of girls' jackets in September, the leisure style takes up the highest proportion and the J-Korea style declines a little. In terms of the pattern, plants and florals elements drop while letters and animals increase. The embroidery and positioned printing take up almost equal proportions. And the splicing is back to the top 1.

In August, smart leisure style sees a great rise. J-korea and preppy style see a decrease. The share of plants and florals decreases by 7%, and stripes and checks stay the same. Letters and animals see a rise of 2%. The ruffle and bowknot each hold 8%, while embroidery holds 6%.

For the first half of 2019, this report analyzes the age groups, styles and details of popular kidswear brands.

Jackets -- Analysis of Boys' Popular Items

Jacket -- Analysis of Girls' Popular Items

Dress -- Recommended S/S 2019 Items in Girlswear Markets

Sweatshirt -- S/S 2019 Popular Items in Girlswear Markets

Sweatshirts -- S/S 2019 Popular Items in Boyswear Markets

In February, Smart casual tees hold the majority. Logos are key. Animal elements are eye-catching. Craft on tees are more diversified. Panelling and shirring add interest.