Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.
- Item Category
Sweatshirts -- The TOP List of Boys' Wear
According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.
The NEXT 20, a Quarterly Analysis of Brands, by Lyst and Highsnobiety
Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.
Jackets -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.
Trench Coats -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.
Mid-length Trousers -- The TOP List of Menswear
According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.
Puffa Jackets -- The TOP List of Menswear
According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.
Ankle-length Trousers -- The Top List of Menswear
According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.
Puffa Jackets -- The Top List of Menswear
According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.
Trousers -- The TOP List of Menswear
According to data analysis of TOP 100 downloaded men's trousers in September, fashion function and fashion leisure style are steady compared with last month, and business leisure style grows. Letter is still the mainstream. Check and camouflage still grow. Splicing reaches a record high. Applique also appears. Accessories like tapes are important decorations for workwear trousers.
The Jacket -- Popular Items in Menswear Markets
In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.
Sweatshirts -- Analysis of Popular Items in Womenswear Markets
In July's Sweatshirts, youthful elegancy and athleisure hold 73%, followed by avant-garde brand. Letters are still prevalent, and splicing is dominant. Embroidery and drawstrings are increasingly popular.