According to the analysis of the top 100 men's T-shirts/sweatshirts downloaded by users from November to December, lightweight machinery and micro-trend sports are the key styles in the recent T-shirt/sweatshirt market. The focus of patterns remains on textual variations. In terms of details, personalized patchwork, innovative pockets, and logo designs have received more attention. As for craftsmanship, distressed finishes are a popular direction. Additionally, ribbon as a decorative accessory is also a noteworthy design element.

According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

November 11th was the peak demand period for cotton down jackets during the entire Double Eleven period, and there was a slight fluctuation on October 30th stimulated by the first wave of warm-up activities. Cotton down jackets, as non consumable items, are more likely to be purchased according to actual needs compared to consumers who generally hoard electronic products, daily necessities, etc. Therefore, they are in the most enthusiastic demand on the day of Double Eleven.

Based on the interactive data of POP users from June to August, smart casual and J-Korea are the main styles. Letter, animal and cartoon are used as the popular elements for pattern design. In craft, positioning print occupies the larges proportion, followed by color blocking.

According to the interaction data analysis of POP users in March, we release this TOP ranking of boys' midi trousers. J-korea and smart casual are the main styles in March. And influenced by the seasonal development and fashion trend, avant-garde brand improves obviously. Letter and animal patterns are mainly combined with flexible brushstroke and playful expression. Pocket decoration occupies the biggest proportion of craft, which is fused with splicing and deconstruction. Positioning print is also an important craft of trousers to enrich the monotonous boys' trousers.

According to data analysis of TOP 100 downloaded men's jackets in November, the athleisure style, which integrates fashionable leisure and sports element, owns the most proportion because its practicality. Among the silhouette category, multi-functional items are becoming more popular. Except for detachable style, the two-way style has already swept the market and won many consumers.

According to data analysis of TOP 100 downloaded boys' sweatshirts in November, J-Korean style and fashion leisure style are mainstreams in the month. Street fashion brands like rockyroad and AB and emerging designer brands such as Viciusss and iplant account for small parts. Letters hold a half, followed by animals. Splicing remains the key craft; applique decorates styles; embroidery declines.

According to data analysis of TOP 100 downloaded boys' sweatshirts in July, fashion leisure style holds 69%; rune arts (13%) and J-Korean style (14%) are almost equal; street fashion brands (4%) keep steady. Letters (61%) and animals (24%) are main patterns. As for crafts, positioning print and splicing remain dominant in July.

According to data analysis of TOP 100 downloaded men's puffa jackets in May, leisure style takes up a high proportion. Items take on a relaxed sports style. Structure changes less, and silhouette and details draw much attention. Accessories enrich the item. Tape, PVC and badge are unique, high-quality and refined.

Highsnobiety has partnered with global fashion platform Lyst invested by LVMH to release a report "The NEXT 20", forecasting the 20 next-generation brands on rise. Industry experts from Lyst and Highsnobiety form an advisory board, and make a qualitative research with Google search volume, social media followers and online press mentions as quantitative research basis. Jacquemus, Fear of God and Bode are top three brands. Apart from classic fashion brands like Jacquemus, Marine Serre and Peter Do, other brands are almost related to fashion culture.

According to data analysis of TOP 100 downloaded men's jackets in April, the athleisure style holds a large part, and other styles tend to be sporty. Functionality is prominent on items. Fabrics and accessories feel technical. Innovation and trend mixes to meet the demand of modern clothing.

According to data analysis of TOP 100 downloaded men's trench coats in February, fashion leisure style surpasses business leisure style, and becomes the focus. The athleisure style also grows a little. There are no highlights on patterns and crafts. Cutting and neat styles are dominant, and some deconstructed styles are eye-catching. Business styles are added by new elements. Whistle, drawstring and water-proof zipper are practical and functional. Taped craft appears in the form of color-blocking. More brands pay attention to details on lining, displaying the exquisite craft and quality.

According to the data analysis of TOP 100 downloaded men's mid-length trousers of POP users in December, the business leisure style grows to the highest proportion, while the fashion leisure style declines clearly. The workwear style and the athleisure style are comparatively steady compared with last month. For silhouettes, the straight and the gathered-ankle trousers are dominant. Workwear trousers have a growing momentum. Splicing is the main craft, as well as some applique decoration.

According to data analysis of the TOP 100 downloaded men's puffa jackets, the athleisure style declines evidently, while the workwear style grows quickly, basically the same as the athleisure style and the fashion leisure style. Business leisure style returns a little in this season. Patterns and crafts decline a little compared with last month.

According to the data analysis of TOP 100 downloaded men's trousers of POP users in October, the fashion function style and the fashion and leisure style are steady compared with last month. The business leisure style rises a little. The workwear style and fashion leisure are almost equal. Check and letter are dominant in patterns. For crafts, splicing is still the main and there are a few printing decorations. The workwear style and fashion function style become the mainstream styles. The loose straight workwear trousers also take a certain part. Splicing of side seams strengthens a layered sense and the visual impact.

According to data analysis of the TOP 100 downloads of men's puffa jackets in October, the athleisure style is steady as the last month, becoming one of the most important styles. The workwear style develops quickly in this winter and may hold the largest part next month. Letters are steady. Check and camouflage are popular with men. Splicing is still dominated by large-scale color blocks.

According to data analysis of TOP 100 downloaded men's trousers in September, fashion function and fashion leisure style are steady compared with last month, and business leisure style grows. Letter is still the mainstream. Check and camouflage still grow. Splicing reaches a record high. Applique also appears. Accessories like tapes are important decorations for workwear trousers.

In August, the smart leisure jacket is still prominent, but sees a decrease. The business leisure style stays the same. Lettering and splicing are the key techniques. With the popularity of the vintage style, checked fabrics see a slight rise.

In July's Sweatshirts, youthful elegancy and athleisure hold 73%, followed by avant-garde brand. Letters are still prevalent, and splicing is dominant. Embroidery and drawstrings are increasingly popular.