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ANALYSIS

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

Rational data analysis and sensible fashion trends change recommendations bring you a comprehensive and complete analysis of global market changes.

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  • Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce
    Hot

    2024-03-25 2070

    Urban Commuting -- The Analysis of ELLE The Women's Knitwear E-Commerce

    In this issue, the POP market research team will introduce the ELLE e-commerce brand, mainly from seven modules: theme introduction, new category proportion and style analysis, color application, key category analysis, popular element application, summary+development extension recommendation.

  • Knitted Pullover -- The TOP Ranking of Women's Knitwear
    Hot

    2024-03-21 6485

    Knitted Pullover -- The TOP Ranking of Women's Knitwear

    Based on the analysis of the top 100 women's sweater and pullover data on user downloads, we found that women's sweater and pullover with a simple and elegant style, as well as a fashionable and casual style, have attracted much attention from users and become a key design direction in the women's sweater and pullover market. In addition, the design of casual stripes and animal cartoons is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce
    Data Reports

    2024-03-14 4405

    Leather & Fur -- The Data Analysis of Popular Women's Wear E-commerce

    Among the top 10 best-selling women's leather and fur e-commerce products from February to March, the most popular women's leather clothing styles are dominated by retro leisure and simple commuting. Among them, the main design elements of this month's leather and fur style include coloring techniques, brocade stitching, neutral vintage jackets, and commuting suits.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-03-14 18322

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's down jacket data based on user download statistics in March, the focus of the cotton down market in the past month has mainly been on the new Chinese style and Chanel style, especially the popularity of the new Chinese style continues to rise. In terms of style design, lightweight quilting has become the mainstream trend. The contrasting edging and fabric stitching have become the highlight details in the design.

  • March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    2024-03-14 39686

    March, 2024 Hot Xiaohongshu Topics -- Womenswear Data Analysis

    The official operation of Xiaohongshu (Little Red Book) conducts monthly assessments based on platform dynamics to observe fashion trends, releasing popular topics in various fields to inspire creative collisions. Some topics are combined with activities to effectively promote fashion. In March, the fashion sector launched five topics: #KoreanStyleOutfits, #WorkCommuteOutfits, #SassyGirlOutfits, #NewChineseStyleOutfits, and #MinimalistOutfits - Cozy Fit. The following is the unfolding of topics according to their popularity.

  • Knit Cardigan -- The TOP Ranking of Women's Knitwear in February
    Hot

    2024-02-28 30317

    Knit Cardigan -- The TOP Ranking of Women's Knitwear in February

    Based on the analysis of the top 100 women's sweater and cardigan data on user downloads, we found that women's sweater and cardigan styles with a small fragrance and a minimalist style have attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. The pattern design of casual stripes is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand
    Data Reports

    2024-02-20 27650

    SHEIN -- The Data Analysis of Cross border E-commerce Knitwear Brand

    In this issue, the POP market research team conducted data analysis on men's/women's sweaters from SHEIN cross-border e-commerce, consisting of four main directions: data analysis, women's clothing new product analysis, men's clothing new product analysis, and summary forecasts. The specific popular brands and style recommendations are detailed in the following text.

  • 2023 Womenswear Fashion Report
    Data Reports

    2024-01-31 48923

    2023 Womenswear Fashion Report

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hottest brands for women's clothing in the year, in order to better understand industry trends and new season development.

  • Knit Cardigan -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-25 65916

    Knit Cardigan -- The TOP Ranking of Womenswear

    Based on the analysis of the top 100 women's sweater and cardigan data on user downloads in POP, we found that the simple and elegant style of women's sweater and cardigan has attracted much attention from users, becoming a key design direction in the women's sweater and cardigan market. In addition, the design of leisure stripes and floral patterns is also a focus of this month. At the same time, needle organization design and local detail design have also received widespread attention.

  • Leather and Fur -- The TOP Ranking of Womenswear
    Data Reports

    2024-01-17 5892

    Leather and Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's leather clothing and fur products in POP. The overall style is mainly single leather jackets, focusing on material aging, splicing technology, and practical silhouettes. Scratching leather is an important process, deepening the sense of aging and increasing fashion, and attention is also paid to stitching details.

  • Down Jacket -- The TOP Ranking of Womenswear

    2024-01-17 31411

    Down Jacket -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing cotton down data on user downloads from POP 2023.12 to April 2021, fashionable and casual styles account for a relatively heavy proportion, followed by middle-aged and outdoor functional styles. It is worth noting that the new Chinese style down jacket has received increasing user attention this month, with loose and short down jackets as the main silhouette, including cropped bread jackets, lightweight quilted jackets, down vests, etc; In terms of craftsmanship details, detachable design, heterogeneous splicing, block surface segmentation stitching, geometric stitching, etc. are given special attention; On the fabric side, fabrics with special textures, such as knitted fabrics, leather fabrics, etc., are given special attention.

  • Down Jacket -- The Data Analysis of E-Commerce Womenswear
    Data Reports

    2024-01-11 29677

    Down Jacket -- The Data Analysis of E-Commerce Womenswear

    From the sales trend of down jackets on Taobao and Tmall platforms, it can be seen that the weather started to cool down in October, and the demand for down jackets gradually increased. In November, due to the promotion of the Double Eleven event, the demand for down jackets reached its first peak. In early December, due to factors such as a sudden drop in temperature, the hot wave of northern travel, and the Taobao platform's good price festival, the demand for down jackets once again reached its peak.

  • Leather & Fur -- The Data Analysis of Womenswear E-Commerce
    Data Reports

    2024-01-03 5267

    Leather & Fur -- The Data Analysis of Womenswear E-Commerce

    Market analysis of women's clothing and fur market:-The data shows that the sales volume of women's fur in December 2023 was at a high level in nearly a year. The analysis shows that the demand for fur in the market is influenced by the season, with higher demand in autumn and winter. Judging from market demand trends, the sales index of women's clothing and fur products is expected to significantly increase in October, November, and December. Analysis of the proportion of transaction prices for women's clothing and fur: -The data shows that products priced between 1000 and 3000 yuan account for the largest proportion, reaching 34.2%. The price range of 5000 yuan ranks second, accounting for 27.9%. This indicates that there is a significant market demand for mid to high priced products in women's clothing and fur. Development suggestions: -Development: Based on market demand trends, the fur category is in its peak season in December, and some popular categories can be added to quickly increase sales. Please refer to the analysis below for details.

  • 2023 Fashion Data of Down Jacket
    Hot

    2023-12-30 31579

    2023 Fashion Data of Down Jacket

    Based on customer search interaction data and market research, data analysis was conducted on the hot search items and styles of cotton down for men and women's clothing in 2023. In terms of style design, fashionable and casual, simple European and elegant, as well as Japanese and Korean styles, and sports and leisure styles have received continuous attention from the market and remain popular; Among them, the simple European style has the highest proportion of cotton down in women's clothing, up to 28%, and the sports and leisure style has the highest proportion of cotton down in men's clothing, up to 21%; It is worth noting that women's clothing made of cotton down has received additional attention in 2023 for its fashionable function and outdoor sports style, as well as the new Chinese style.

  • 2023 Top Hot List of Leather and Fur
    Hot Data Reports

    2023-12-28 5242

    2023 Top Hot List of Leather and Fur

    This ranking is a comprehensive ranking based on the 2023 POP backend browsing index, download index, and social media hot brands, and these three indices are rated based on actual situations. Based on the interactive data of browsing, searching, and downloading in the POP backend, we have selected the top 10 hot search lists for various types of women's clothing and fur products in 2023, in order to better understand industry trends and new season development. Click on the link to enter the TOP 5 brand style entrance: PRADA, FENDI, LOEWE, Hermes, Brunello Cucinelli.

  • Overcoat -- The TOP Ranking of Womenswear

    2023-12-25 38051

    Overcoat -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's coat downloads from November to December, the recent one-month coat market has shown a dominant focus on elegant commuting style. Among them, the proportion of relaxed and luxurious bathrobe-like silhouettes has significantly increased. In terms of details, there is an emphasis on casual hooded designs, draped shawls, and standing collars.

  • The TOP Ranking of Down Jacket

    2023-12-25 63593

    The TOP Ranking of Down Jacket

    According to the analysis of the top 100 downloads of cotton down for men's and women's clothing from November to December in POP, the fashion and leisure style for men's clothing is more prominent, followed by the fashion and functional style, and the middle style is mainly used for women's clothing. It is worth noting that some new Chinese style down jackets have still received a lot of attention from users this month. In terms of silhouette, the loose and straight fit version is the main one, followed by the A-line version, including straight bread jacket, lightweight down jacket, down vest, motorcycle jacket, etc; In terms of craftsmanship details, protective hoods, contrasting color splicing, modular deconstruction, and stitching are given special attention; On the fabric side, fabrics with special textures, such as corduroy and fleece, are highly valued.

  • The Xiaohongshu Data Analysis of Womenswear in December

    2023-12-22 63730

    The Xiaohongshu Data Analysis of Womenswear in December

    Xiaohongshu official operations, based on the platform dynamics every month, insights into fashion trends, and launches popular topics in various fields for creative inspiration collisions. Some topics are combined with activity forms for effective fashion promotion. In December, in the fashion field, the following topics are launched: #AutumnWinterFashion-Gray Style, #AmbientFeel-Christmas Style, #KoreanFashion-Korean High School Girl, #WorkplaceCommuteFashion, #Sportswear-Blokette Sporty Girl Style. These 5 topics are sorted and presented according to their popularity.

  • Leather & Fur -- The TOP Ranking of Womenswear
    Data Reports

    2023-12-20 5312

    Leather & Fur -- The TOP Ranking of Womenswear

    Extract the top 10 downloaded styles (1-5, 6-10 from left to right) from the database of women's clothing, leather, and fur products from POP11-December. The overall style is mainly composed of cashmere and leather, and with seasonal changes, spring and summer single leather jackets are the key development items, which have recently received high attention. Sports patchwork down jackets not only provide warmth but also enhance quality, making them a popular item among young consumers.

  • Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok
    Hot

    2023-12-14 31217

    Sweaters -- Data Analysis of Womenswear E-Commerce on TikTok

    According to the analysis of the proportion chart of sales price belt of Tiktok women's sweaters in November, the highest price is 40~129/RMB, reaching 49.83%, and the lowest price is more than 280/RMB, accounting for 6.51%. 0~40 yuan is a relatively basic style and single item in Tiktok, accounting for 23.65%. This report focuses on the sales price of a large number of styles in the range of 129~280, which is more affordable and has many style quality references. Very few benchmark brands are above 280. For more details, please refer to the following report.

  • The Data Analysis of Womenswear E-Commerce

    2023-12-13 38062

    The Data Analysis of Womenswear E-Commerce

    Based on recent Taobao hot search keywords, the following TOP10 consumer hot search list (women's clothing) has been compiled. The content of the list is mainly based on product and style dimensions, and summarized as follows: trendy nerd style, Dirty fit style, ABG spicy girl style, Korean style coat windbreaker, half zipper design sweater, corduroy wide leg pants and other hot search content.

  • LYST Year in Fashion 2023
    Data Reports

    2023-12-13 24860

    LYST Year in Fashion 2023

    Quiet, shocking, virtual, viral; how would you describe this year in fashion? Over the last twelve months, the trend cycle blazed through moods and moments, with fashion driving some of the year’s biggest cultural talking points. While some shoppers boldly embraced fashion’s fearless, fantasy spirit, others sought more low-key looks, increasingly leaning towards quality and timelessness as the new vectors for value. Here are the stand-out stories that shaped what we wanted to wear in 2023, according to Lyst search data from 200 million online fashion shoppers this year.

  • Shirt -- The TOP Ranking of Womenswear
    Hot

    2023-12-07 64178

    Shirt -- The TOP Ranking of Womenswear

    According to the analysis of the top 100 women's clothing shirts downloaded by users in November, the shirt market in the past month has mainly focused on sexy and modern, simple and elegant items, followed by some Miu style items that have also made it to the list. The straight and short styles on the silhouette have shown high attention. In terms of details, the focus is on exquisite standing collar and cross twist design. In terms of fabrics, modern commuters mainly use lightweight thin gauze and satin silk. The classic stripes on the pattern remain the focus of this season.

  • Knit Cardigan -- The TOP Ranking of Women's Knitwear
    Data Reports

    2023-12-07 62929

    Knit Cardigan -- The TOP Ranking of Women's Knitwear

    Based on the analysis of the top 100 women's knit cardigan data downloaded by users in November, we found that the quiet luxury style women's sweater and cardigan has attracted much attention from users and become a key design direction in the women's sweater and cardigan market. In addition, the design of the pattern is highly anticipated, showcasing a minimalist commuting style. At the same time, needle organization design and local decorative embellishments have also received widespread attention.

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