According to data analysis of TOP 100 downloaded women's trench coats from May to June, simple and sophisticated style and athleisure style are dominant. The floor-length shape and the waisted silhouette with oversized lantern sleeves are main shapes. Splicing, piping and drawstring draw much attention. Piping gains more attention, reflecting the exquisite detail and classic trench coat shape are key designs.

According to data analysis of top 100 downloaded girls' T-shirts in May, J-Korean (45%) and fashion leisure (34%) dominate in the month. Avant-garde fashion brands only occupy 3%, while emerging designer style grows to 18%. Letter print (15%) and plants (19%) are main patterns, and stripes occupy 12%. As for craft, positioning print(56%) is far ahead of applique (11%) and splicing (20%). Ruffle takes up a high proportion of 23%.

According to data analysis of top 100 downloaded women's shirts in May, simple and sophisticated style and young lady style are main styles. Decorations are mainly applied to collar, followed by the waist and sleeves. Ruffle and decoration gain much attention. Deconstructed styles decline.

This report concludes data of emerging designer brands in the first quarter of 2020, ranks the top list based on market topicality and heat, and analyzes from perspectives of styles, crafts and design details.

This report concludes data of hot designer brands in the first quarter of 2020, ranks the TOP list based on market topicality and heat, and analyzes the TOP 20 designer brands from mainstream styles and design details. There are four Chinese designer brands in the TOP 5 brands, which shows Chinese kidswear designer brands are gaining wide attention.

According to data analysis of TOP 100 downloaded men's shirts in April, proportion of styles is basically the same as last month, while business leisure style declines a little. Stripe is the main pattern, with colors and decorative patterns to enhance the retro feel. As for crafts, deconstruction shines brightly this month, bringing more inspiration. Various designs on plackets and layered design gain much attention.

According to data analysis of TOP 100 downloaded women's shirts from March to April, the simple & sophisticated style, the young lady style and avant-garde fashion brands (Chinese fashion) become main styles. Cartoon characters and Chinese characters are main patterns. Animal prints are dominated by dragon, phoenix, and tiger. Splicing and ruffle draw much attention. Deconstruction remains the key detail of S/S 2020 shirts.

According to data analysis of TOP 100 downloaded men's overcoats in March, the fashion leisure style grows by 5%, and business leisure takes up the second place. This month the market also pays attention to rune arts. For patterns, the classic check is dominant. Splicing dominates crafts.

According to data analysis of TOP 100 downloaded women's suits in March, emerging design style and fashion leisure style are main styles. The straight and X-line silhouettes are mainstream. Knot and splicing still draw much attention. The hip-length and practical suit gains much attention.

According to data analysis of TOP 100 downloaded boys' T-shirts from February to March, the J-Korean style (41%) and fashion leisure style (50%) become the main styles in the two months. Compared with T-shirts in March 2019, fashion brands decline to 1%, while the emerging designer style grows to 8%. For patterns, letters (57%) and animals (25%) are main patterns and stripes take up 15%. For crafts, positioning print (78%) is much more than embroidery, applique and splicing. (The proportion is influenced by mixed crafts.)

According to data analysis of the TOP 100 downloaded women's Polo shirts in November, the avant-garde fashion brands hold the largest proportion of 38%, followed by the fashion leisure (40%) and business leisure (13%). Styles with stripes account for the largest part of 58%, followed by plants and florals (18%) and logos (13%). The double-colored splicing takes up the highest proportion of 45%.

According to the data of designer brands in the second half of 2019, we select the TOP 30 kidswear designer brands and analyze them from proportions of mainstream styles, key items and design details. From the TOP 30, we can see Chinese designer brands gain more and more attention. The influence of Chinese designer brands such as Qimoo, miidiitapir and Viciusss is growing. Emerging design holds the largest part. The popularity of retro and elegant style endows delicate romantic designer brands with higher attention. Avant-garde fashion brands and the relaxed sports style get steady attention. The cotton & linen style and folk style gain the minority.

According to the data analysis of TOP 100 downloaded women's overcoats of POP users in November and December, the simple & sophisticated style and deconstruction of cotton&linen gain much attention. For silhouettes, H-line and A-line become the main silhouettes. The slightly loose overcoat is an important silhouette. Splicing and deconstruction still gain much attention. In A/W, cutout draws less attention.

According to data analysis of the TOP 100 downloads of women's skirts in October, the simple & sophisticated style is dominant, and the emerging design style increases. The proportion of young lady style has an obvious decline. In terms of fabrics, the trench coat fabric rises while the cotton and linen drop obviously. And the check is steady. For crafts, deconstruction and splicing are still main crafts. The topstitch declines a little, but it's still favored by consumers in the TOP 10 style.

According to data analysis of the TOP 100 downloads of women's shirts in October, the simple & sophisticated style is dominant. Floral and plant printing is the mainstream. Maximalist printing increases a bit. Cutout gains rapid growth. Splicing and deconstruction are steady.

The feminine quality sweeps across the dress market. The day-to-night style and long wear are considered most. This report shows the analysis of dresses on brands, styles and details in the first half of 2019.

In July's top 100, the lady style accounts for 46%, and knots are the key detail. The elongated pointed collar see a fast rise. The placement deconstruction is in line with Gen Z's needs.

Dress -- Recommended S/S 2019 Items in Girlswear Markets

Sweatshirt -- S/S 2019 Popular Items in Girlswear Markets

Jeans as wardrobe staples are favored by fashionistas. The statistics of December show that retro style is important for jeans.